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This Week in Social Media – 4/3/2013

Social Media Marketing

According to Appinions, Ford is the #1 brand among OEMs driving technology conversations on the Internet. Trends in consumer marketing are showing that consumers want less advertising and more interaction. Facebook Exchange (FBX) is an advertising service that allows brands to serve targeted ads based on interactions on Facebook.

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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

Social Media Advertising Building your personal brand is about interacting with others and establishing your credentials. Logging onto social networks only to propagate self aggrandizing propaganda will turn off potential clients. To get social media success you should first gain the trust of your followers.

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

Here are seven video examples that have become viral phenomenons in their own right. There you have it: seven viral video characteristics that start the conversations and get the wheels turning. Do you mean conversions? Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity.

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7 Deadly Blog Writing Sins

Techipedia: Tamar Weinberg

Maybe you’ve set up a blog to advertise your business. They’re designed to be chatty – as if you were having a conversation with a friend. What’s a good example of this? There are a few bloggers who are smart and great writers … like you for example, Tamar. Your blog has to be excellent.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Brian explains that “conversations are happening and it is up to me to either be part of them or not.&# If you’re constantly broadcasting and not building bridges, your social media engagement will only travel so far. For more than 50 years marketing and advertising has been ran by the big guns on Madison Avenue.

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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Advertisers aren’t going to pay a content producer if they aren’t getting traffic to their site, and certainly other revenue streams and models will be affected in the same manner. This new world is an evolution of the Web and it cannot be undone. I have NO PROBLEM with conversations happening offsite.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

More people were reached using one advert or one advertising channel. Again, this was not new – the British Empire enabled inter-continental trade centuries earlier – but the mechanism was still similar: a product was global by being sold in a series of local markets. Ideas and good products spread faster.