Koka Sexton

JANUARY 5, 2023

It is essential to pay attention to the appropriate advertising metrics in order to gain insights into the effectiveness of your B2B marketing initiatives. By paying attention to these advertising metrics, you can gain valuable insights into the effectiveness of your B2B marketing initiatives. Content Strategy.

Metrics 140

Metrics B2B ROI Advertising 140

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. That’s why we put together this primer on how social media advertising works, breaking down step-by-step what you need for a winning campaign. How does advertising on social media work? The process is often overwhelming for beginners.

Advertising 145

Advertising Campaign Social Media How To 145

yMarketingMatters

OCTOBER 12, 2019

…And Get More Eyes on Your Content! Content is essential for your business, as you know. Creating amazing valuable content is even more essential. Google loves good content, your visitors and followers love good content. But producing good content is the first step. Content Marketing Institute ).

Content 147

Content Paid Search Digg SEO 147

yMarketingMatters

OCTOBER 12, 2019

…And Get More Eyes on Your Content! Content is essential for your business, as you know. Creating amazing valuable content is even more essential. Google loves good content, your visitors and followers love good content. But producing good content is the first step. Content Marketing Institute ).

Content 130

Content Paid Search Digg SEO 130

Small Business Mavericks

MAY 6, 2015

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. Content or Native? Content or Native?

Research 70

Research Advertising Content ROI 70

Webbiquity SMM

JUNE 6, 2017

Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. But those and other established digital marketing practices are no longer enough to make your blog posts or other content stand out. Video content is also easier to consume, particularly on mobile devices.

Content 190

Content Tips How To Video 190

Sprout Social

OCTOBER 29, 2020

Word-of-mouth and local advertisements may be a great way to attract customers from your area. In other words, local SEO could be the key to staying relevant and growing your business. If you’re fairly new to local SEO, you might have a lot of questions and you probably won’t know where to start optimizing.

SEO 111

SEO Directory How To Review 111

Your Escape From 9 to 5

JUNE 27, 2022

Are you thinking about hiring an SEO agency? As you have probably heard, SEO improves your website and gives it a higher ranking on search engine results. Without SEO, your website might not gain the exposure necessary to give it a high ranking. SEO Agencies get the Best Results. They have Experience.

SEO 40

SEO Reputation Discount Compete 40

Bill Hartzer

FEBRUARY 1, 2015

Today, as I was browsing the web for some Super Bowl XLIX Advertising insights to post here on my blog, I came across one of the advertisers’ websites, Papa John’s. Any SEO specialist, SEO expert, or SEO firm working on a website would know that you never EVER link internally to the index.html page.

SEO 60

SEO Advertising URL Engineering 60

Webbiquity SMM

NOVEMBER 8, 2022

User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. There may be cases where a customer’s content is great but the image quality is not. Beats Traditional Advertising. Leverages Quality Content. Build long-term relationships with customers through user-generated content.

comScore 299

comScore Marketing Case Study Review 299

Sprout Social

SEPTEMBER 17, 2019

Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. Keywords also help to define what your content is all about. Keywords are most commonly used in SEO, where website owners optimize their content using a specific target keyword.

Research 103

Research SEO How To CPC 103

Direct Marketing Observations

OCTOBER 13, 2011

We’re content starved. The emergence of tablets and mobile devices has only enhanced our desire to consume digital content. When content producers cannot meet the demands of a ravenous public, things can get ugly and the public walks-digitally speaking. Good content is getting lost in the firehose of bad content.

Content 220

Content Smart Phone SEO Yahoo 220

The Realtime Report

AUGUST 25, 2020

Lastly, we will discuss the difference between advertising and marketing on social media. Just having a social media account is like a free advertisement on the internet. This is known as SEO (search engine optimization) and there are many strategies you can use to optimize your business’ presence online. Create Fresh Content.

Small Business 251

Small Business Social Media Strategy Marketing 251

Writtent Blog

SEPTEMBER 23, 2014

That’s why SEO (Search Engine Optimization) has developed as an art form as well as its own niche; people want to know the “secret” of how to get to #1 and will devote time and/or money to do so. But some popular beliefs about SEO are just flat-out wrong. This lead many SEO copywriting blogs to proclaim the “death” of the keyword.

SEO 111

SEO Engineering Google Compete 111

Pixlee

JUNE 28, 2021

Search Engine Optimization (SEO) is a key factor for ecommerce websites looking to beat out the competition, as ranking highly in search results allows more people to discover your brand organically. Additionally, page load speed proves to be a key factor in future SEO success. . Influence of Page Usability on Ranking.

SEO 53

SEO Widget Metrics Mobile 53

Adam Sherk

OCTOBER 14, 2015

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Some are newer, others are longstanding, but I wanted to gather them together and focus on the benefits for news and content sites. Syndication and Sponsored Content. App Indexing and App Store Optimization.

SEO 100

SEO Syndication Marketing NoFollow 100

Idaconcpts

JANUARY 14, 2013

SEO analysts around the world are constantly searching for the best ways to stay ahead of the optimization game. Here are a few SEO trends you can expect to see in 2013. Expect to hear the term SEO less often. SEO also is gaining a reputation for manufactured search engine status. Expect to pay more for ads. Count on it.

SEO 140

SEO Adwords Smart Phone Mobile 140

Koka Sexton

DECEMBER 5, 2020

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. How SEO works You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Now you need backlinks.

SEO 59

SEO Yahoo Engineering Directory 59

Writtent Blog

DECEMBER 21, 2014

2014 was another fast-paced year in the world of SEO. In case it isn’t clear, last year’s SEO strategy can’t be recycled for the year to come. Here are a few data-driven observations on how SEO has changed recently, and some expert tips on how to accommodate them: Consumers Are Pickier.

SEO 111

SEO Yahoo Engineering Research 111

Mindjumpers

NOVEMBER 7, 2014

Christine is passionate about advertising, branding and marketing communications – an interest she also shares on her own blog attention2ads.com. The plan should encompass content, platform, and community management – and put a great deal of focus into the interdependent elements of search and social together.

SEO 252

SEO Engineering Communities Advertising 252

The Realtime Report

APRIL 13, 2023

In a 2021 poll, small businesses reported spending an average of $534 a month on digital advertising, with the total marketing and advertising budget ranging from $10,000 to $50,000 a year. My team helps SMB owners set realistic expectations and target the channels that will generate sales for them.”

Marketing 172

Marketing ROI Small Business Yahoo 172

Webbiquity SMM

JUNE 21, 2022

Keep in mind different social platforms have different content requirements, and ultimately cater to different business goals. A 2020s website should act as a hub for all marketing activities, including email marketing, link-building, content marketing, search engine optimization (SEO), mobile marketing, PPC advertising, and much more.

Influencer 288

Influencer Brands Policies Privacy 288

Convince & Convert

AUGUST 20, 2013

Purchasing Google or Facebook advertising to drive awareness. Search Engine Optimization (SEO). Using ALL of these options is ideal, but if you can only chose one, then SEO gets my vote every time. Install a good SEO plug-in. This is an essential component for SEO success. Sharing on social media.

SEO 161

SEO WordPress URL Adwords 161

Webbiquity SMM

JUNE 7, 2018

SEO has the potential to drive torrents of traffic and new leads. Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Content Marketing. Content is a vital component of every digital marketing strategy. Social Media Marketing. Image Source: eMarketer.

B2B 217

B2B Brands LinkedIn Influencer 217

Pam Moore

FEBRUARY 6, 2018

Although some very loud voices in the industry the past few years have been touting the “get out your firehose and spray the world with your spam” mentality, the truth is quality content that delivers value, engages your audience in a meaningful way to take action is what will win. It's no longer about quantity over quality.

Feed 164

Feed Feedly News Tips 164

Webbiquity SMM

OCTOBER 22, 2021

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts. This document should outline how often you plan to publish on each social media platform and the types of content to post. Source: Pixabay.

Social Media 205

Social Media Tips Metrics B2B 205

Sprout Social

SEPTEMBER 18, 2023

For example, your SEO team may aim to increase domain authority through backlinks. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to. For example, an advertiser may think that a 1:3 ROAS ratio is fantastic.

Marketing 132

Marketing How To Sample Samples 132

Small Business Mavericks

OCTOBER 31, 2012

Every year, or two or three times in some years, someone will pen an article telling us all how SEO is dead or dying and how Google is the culprit. Well, here’s another one, only this one seems to be in the “SEO is not dying” camp, but it sure comes close. Bottom line, SEO is not dead, nor is it dying.

SEO 101

SEO Reputation Engineering Google 101

Idaconcpts

AUGUST 11, 2012

Direct advertising sales can be a huge opportunity for established websites to increase their revenue. Direct advertising is great for bloggers and smaller websites because you are not required to deal with an intermediary – you keep every cent you make. What You Need To Be Successful In Direct Advertising Sales.

Advertising 131

Advertising Tips Forums Blogger 131

Small Business Mavericks

JANUARY 26, 2012

Google has become mean concerning web sites and display advertising. If the advertising on your web page pushes the content down below the fold, then your site may receive a ding in the search rankings. If you’ve recently suffered a serious drop in search rankings, check your pages for advertising, have you overdone it?

Advertising 93

Advertising Adsense Guidelines SEO 93

The Realtime Report

DECEMBER 13, 2019

It’s hard to know where to start advertising your business. SEO Marketer. SEO is what allows you to do that. An SEO marketer will optimize your website to give Google what it wants to see. Your SEO provider will reach out to similar websites in your industry to try and get backlinks for your site.

Marketing 150

Marketing SEO Advertising Google 150

Convince & Convert

NOVEMBER 16, 2016

But the experience of industry professionals has been universal—highly engaged content has much greater SEO value than do less popular pages. Google’s algorithm is designed—and is constantly being tweaked—to find and rank high-quality, useful content for each search query. And that makes sense. The internet is a crowded place.

SEO 60

SEO Social Media Engineering Hashtag 60

The Realtime Report

AUGUST 16, 2021

Make use of video marketing: Use YouTube and social media to promote your products through knowledgeable advertisements, catering to the product use, product function, and product specifications. A video content of 45 seconds can describe a thousand words and a hundred pictures in tandem.

Strategy 172

Strategy Marketing Guidelines Review 172

Social Media Marketing

FEBRUARY 8, 2021

It includes both PPC (Pay-per-Click) and SEO (Search Engine Optimization), also used side-by-side for keyword traffic. Pay-Per-Click Pay-per-click (PPC) works like paid advertisements, where you pay for certain keywords. SEO SEO or Search Engine Optimization involves multiple strategies for increasing the visibility of a website.

Types 90

Types Marketing SEO Affiliate marketing 90

Social Media Marketing

AUGUST 9, 2016

This increasing popularity and fast spreading awareness of internet marketing has further made the concept of SEO reselling a hit. When it comes to digital marketing, businesses have two options: in-house team or SEO outsourcing option. This concept has further led to the rise of white label SEO term.

SEO 60

SEO Strategy Price Paid Search 60

Sprout Social

FEBRUARY 7, 2024

Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. Promote is just a tool to get your content to a wider audience. Should you throw some coins into TikTok Promote to boost your content?

Overview 119

Overview Campaign Cost Organization 119

SocMed Sean

JANUARY 27, 2022

The internet grows by the addition of information and data, also known as content. As more content is created and published online, opportunities to earn money as a content creator are growing rapidly. One of these content-creating jobs is blogging. Partnerships and sponsored content. And blogging is big.

Blogger 130

Blogger Adsense Insurance SEO 130