Trending Sources

How SEO and Content Work Hand-in-Hand

Spin Sucks

You've produced your content. The post How SEO and Content Work Hand-in-Hand appeared first on Spin Sucks. Related Stories How to Create High-Quality Content Content Marketing with Your Reputation in Mind Rut-Busting Content Marketing Examples. You published it. You're really proud of it. But no one visits it. Roger Gallager says you are missing.

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Five Ways Content Marketing and SEO Can Work Together

Spin Sucks

When content marketing and SEO data is reviewed together, marketers can better identify when SEO has worked best, when content has worked best and where it's room for improvement. The post Five Ways Content Marketing and SEO Can Work Together appeared first on Spin Sucks. Rick Riddle looks at ways to do that.

SEO 90

[Cool Infographic Friday] Content for SEO

SocialFish

Quoth this post : “The power of content for SEO is clear, as 92 percent of marketers cite  content creation as effective for search engine optimization. In MarketingSherpa’s latest  Search Marketing Benchmark  report, content came out a winner, named a top-performing strategy by survey respondents. Content Strategy Debunking the Hype Implementation Potluck

SEO 113

Don’t Ignore SEO Strategy in Favor of Content

Spin Sucks

Content marketing has taken the business world by storm. From the mom-and-pop coffee shop to the global pharmaceutical giant, everyone’s using content and social media to reach and convert their core audiences. mean, it’s time consuming to pump out all of that content on a regular basis, right? It’s not difficult to implement a basic SEO strategy.

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SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. However in any implementation it is important to comply with search engine guidelines to avoid negative repercussions for SEO. This topic has been in the news recently with Google first issuing a reminder that any links within sponsored content should not pass PageRank.

Use SEO to Augment Your Business Development Plan

Spin Sucks

One of the most important elements of a business development plan is SEO, yet most skip it entirely. The post Use SEO to Augment Your Business Development Plan appeared first on Spin Sucks. by howie goldfarb I've been working in content marketing and SEO for over a. Gini Dietrich has why it is critical for prospecting. Comments I totally agree. would. would.

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Out With the Old: Rethink Your Content Marketing Strategy

Spin Sucks

Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. However, content marketing, like marketing in general, is not something you can put on auto-pilot – unless you want to get left in the dust. Andrea Jones explains why you need to embrace current marketing trends as you rethink your current content marketing strategy.

Why Content Marketing Fails

Spin Sucks

Before I talk about why content marketing fails, I want to talk about Barbie. Not only were there fashion tips from the likes of Punky Brewster , there were loads of Barbie fashion spreads , dramatic storylines , and ads just as enticing as the content itself. It served its purpose on me as a six-year-old, but that’s not content marketing. This is how content marketing wins.

SEO Tips for Infinite Scrolling

Adam Sherk

Social sites use infinite scrolling as a way to offer a never-ending stream of new content, and it has appeal for sites that want to offer a seamless browsing experience for large groups of items. Don’t Forget SEO. This creates an obstacle for SEO. This type of progressive enhancement is good for usability as well as SEO. Mashable is a Good Example.

SEO 144

35 SEO Copywriting Tips for Rocking Content

Writtent Blog

 . SEO copywriting refers to the art of writing copy that ranks well in search. Writing search engine optimized content is also about engaging readers, building authority, and selling products. To help you please both your readers and the search engines, we’ve compiled a list of 35 of the best SEO copywriting tips for rocking content, all of which are based on actual experience.

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Beyond SEO: The Power of Brand Building

Spin Sucks

By Jeremy Durant With content creation there is an obsession with SEO—and rightfully so. But SEO—particularly around keywords and phrases—may not be the end all, be all. You need to start with your brand position and promise and develop a content strategy from there. As you develop a blog content editorial calendar, always start with your core services. You do.

SEO 103

Six Effective Ways to Repurpose Content and Generate Traffic

Spin Sucks

Instead of spending hours and hours on just one great blog post, repurpose content into numerous traffic generating pieces of content. The post Six Effective Ways to Repurpose Content and Generate Traffic appeared first on Spin Sucks. Taking the time to write long-form, well-research articles is hard. Here are some ideas.

Google Plus SEO: The Business Benefits

Pamorama

Google+ places a heavy emphasis on search engine optimization (SEO), which differentiates it from other social media networks like Facebook and Twitter. . Although Facebook and Twitter are essential to marketing efforts, both impede Google from accessing much of their data, which limits their SEO effectiveness. Google Plus and Local SEO. Google Plus and social signals.

SEO 121

5 Ways that Social Media Impacts SEO

Adam Sherk

Here are five ways that social media impacts SEO, or more specifically search engine visibility, rankings and traffic: 1. Beyond personalized search results the engines are also looking at social activity in aggregate to help evaluate the popularity or relative importance of content and the authority of both sites and authors. It is intended to be a general overview for publishers.

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Will SEO Exist in 2015?

Techipedia: Tamar Weinberg

SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. Google’s SEO Mindset. Unique and relevant content, according to Google. No more.

SEO 146

8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Some are newer, others are longstanding, but I wanted to gather them together and focus on the benefits for news and content sites. A key point of emphasis is that the first two items are reflective of a growing trend away from the website as we know it. Google News.

SEO 79

How Google+ Could Affect SEO

Idaconcpts

There are several issues with ranking user-generated content through social media because it depends who is the original author, to what communities the author belongs to, and whether the author is an authority on the subject of the content. The introduction of Google+ is an interesting attempt in bringing user-generated content through social media closer to the Google search engine.

SEO 114

27 Must Use SEO Tools for Incredible Content Marketing Results

Writtent Blog

Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Not too hard if you have the right skills and strategy, but without an arsenal of SEO tools at your disposal, you are bound to waste time and money. Below is a list of the best SEO tools out there right now. Google Analytics.  .

SEO 60

5 Power Tips for Writing Killer Blog Headlines for SEO and People

Harp Interactive

Categories: Blog , blogging , Content Creation , Content Marketing , Social Media & SEO Tags: blogging , content marketing , seo and headlines , tips for good headlines , Write Great Headlines , writing great headlines How to write blog headlines that get found and shared! Read more. ).

SEO 96

Why Small Businesses Need SEO

Small Business Mavericks

It’s called search engine optimization (SEO). SEO is something every business can employ at little expense and receive huge benefits. Now, I’m not saying SEO is a cure-all panacea for a failing business. What I am saying is that SEO can be the difference between a business that fails to get noticed and a business that is found in the search engines by customers looking for your product or service. Benefits of SEO for Small Businesses. Every small business can benefit from SEO. It can sometimes seem daunting. It’s not that hard.

Five Content Marketing Tools to Help Scale Small Teams

Spin Sucks

Daniel Bliley says you can scale your team—and your content—by “hiring” these five lean and powerful candidates. The post Five Content Marketing Tools to Help Scale Small Teams appeared first on Spin Sucks. Comments Thank you! Glad you think so! by Daniel Bliley Interesting suggestions! Thanks! by Paula Kiger.

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How to Create High-Quality Content

Spin Sucks

If you want to always be safe from changes Google makes to their algorithms , the only way to do it is through really good content. What Constitutes High-Quality Content? If you’re having trouble creating high-quality content, there are questions you can ask yourself to help. Does your site have content that is similar? Has the content been edited? Thirty minutes.

Two Major Changes to SEO this Year

Spin Sucks

SEO has a few basic principles that will never change, but search engines routinely refine their algorithms in ways that usually make any fringe efforts worthless. This year, in particular, has been especially harsh on websites that focused a lot of their attention on SEO. Social Media +1 adam justice bing Google latent semantic indexing SEOLatent semantic indexing.

SEO 144

How Bad Spelling and Grammar Affect Your Content KPIs

Spin Sucks

Spelling and grammar are key signals of quality content which must not be neglected by marketers. Here are some ways your content marketing KPIs can be directly affected. The post How Bad Spelling and Grammar Affect Your Content KPIs appeared first on Spin Sucks. Main Principles of Conversion Content Marketing How Difficult Is It to Break into the World of Freelance Writing?

This One Thing Has Become The New SEO Reputation Management Secret This Year

Webbiquity SMM

But it doesn’t stop there – you have to continually expand content and build incoming links for these properties too. For example, you could reference content pieces from your LinkedIn articles to your Twitter profile, and boost its “trust”, resulting in higher rankings for that web property. 2) Social Proof. Guest post by Jon Rognerud. Free tools to get you started.

4 Tips to Ensure Your Branded Content Gets Discovered

Ignite Social Media

Branded content. In an era of ad-blockers and hyper-competitive social media, marketing that takes the form of useful and entertaining content as a way of promoting a brand has become de rigueur. In fact, the New York Times , BuzzFeed , Mashable , and even The Onion employ branded content. You may already incorporate branded content into your marketing strategy.

Duplicate Content: Two Ways to Avoid SEO Problems

Spin Sucks

This week our guest posts focus on the latest trends in SEO. Today: Duplicate content by  Derek Mabie. . Duplicate content is every webmaster’s nightmare. The bigger issue, though, is Google may prematurely give up on crawling your site if it keeps encountering instances of duplicate content. How Does Content Get Duplicated? Avoid Duplicate Content .

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How to Improve Your Facebook Page SEO

SocialFish

With Graph Search, you can  combine keyword searches with friends who’ve shared content  on Facebook related to that search. For example, here’s a search of friends who like The Ellie Fund and live in Boston: Graph Search also allows people to discover your organization through various different keyword / network search combinations: Facebook Page SEO isn’t New. Questions?

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7 Local SEO Mistakes You Do Not Want To Make

Idaconcpts

You’re at your wit’s end working and spending your hard earned money on your website’s local SEO rankings, yet nothing seems to be working. Local SEO, when done right, can tap into markets that are willing and interested in your business. In this post, let’s take a look at some local SEO mistakes you do not want to commit. You copy-paste your content.

SEO 121

Is SEO Still Relevant?

Convince & Convert

But what I found particularly interesting was that the number 5 job skill for LinkedIn in 2014, based on recruiter searches, was SEO and paid search. That’s right, the much-maligned SEO was the number five job. Many, many, many, many articles are out there about “SEO is Dead.” But that doesn’t mean the skill of SEO isn’t needed. Great guys.

SEO 48

Is SEO Still Relevant?

Convince & Convert

But what I found particularly interesting was that the number 5 job skill for LinkedIn in 2014, based on recruiter searches, was SEO and paid search. That’s right, the much-maligned SEO was the number five job. Many, many, many, many articles are out there about “SEO is Dead.” But that doesn’t mean the skill of SEO isn’t needed. Great guys.

SEO 48

Do Social Signals Drive SEO?

Convince & Convert

Being the savvy content marketer you are, you now set out to to bring an audience to that post. There is so much speculation about how social media and SEO interact, but what’s the real story? The theory is that content that gets shared a lot in social media may be seen as more valuable content by the search engines. Links are still a major driver of SEO.

SEO 61

How to Reverse Engineer Your Competitors’ SEO Strategy

Convince & Convert

The web is becoming increasingly saturated, which means more sites, more content and—most worryingly—more competitors. Scrutinize Their Onsite Content. Ensure you include content at every level, including large scale “hero” pieces, “hub” content (like guides), as well as “hygiene” pieces, including blog posts. Are their pages engaging?

SEO 48

How to Hire Your SEO Partner

Techipedia: Tamar Weinberg

Hiring an SEO specialist is one of the most important decisions you will make in your pursuit of online marketing success. Lawyers pass the bar, doctors have diplomas, but SEOs have nothing of the sort to give you confidence in their level of training and talent. With this in mind, the first two things you want to evaluate in a potential SEO partner are: Methodology. Results.

SEO 114

Four SEO Tips for WordPress Websites

Idaconcpts

WordPress is the world’s most popular content management system. If you work with WordPress, or you’re considering building a website on the platform, you will have probably wondered about SEO and whether there is anything specific you can do to optimize your site. The answer is that there are a number of SEO techniques you can use that are especially effective for WordPress sites. 1.

An Expert’s Guide to How to Get SEO Right

Convince & Convert

When it comes to bettering your website’s search engine ranking, the importance of following good SEO practices cannot be emphasized enough. He is the Co-Founder of Online Marketing Gurus , an award-winning global SEO agency that has collaborated with giants such as Salesforce and Coca Cola. The obvious question: Will paying more and choosing a bigger agency get me more ROI on SEO?

Why Quality Content is the Core for Any SEO Strategy

Writtent Blog

Is quality content the backbone of your SEO strategy? Shabby content doesnt engage readers. Here is a closer look at what qualitative content is and why it should be the main driver of every search engine optimization strategy. SEO Strategy: What Is High-Quality Content? Qualitative content is fresh and informative. Why Create Quality Content?

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