Anyone on staff at a news or content site can attest to the importance of Google News and news search optimization. And I’d venture to say just as many people have experienced a range of technical and content issues that have impeded the indexation and performance of their news content. First make sure you are an approved source, otherwise there is no point in creating a Google News sitemap or complying with the technical and content guidelines. It also helps to segment your news content (i.e. Article Format / Content Errors. Report an Update. MORE >>

SEO gurus can sometimes shroud the work of search engine optimization in mystery. Real SEO writing is about ensuring that your content passes the quality test. If you over-optimize your content, you can do more damage than if you don’t optimize at all. can distill all SEO copywriting advice down into three little bullet points: Write well. The only real keyword usage you have to do is that which comes naturally to the content you are writing. You just have to write great content that is worth reading. And there’s the catch. MORE >>

Google Panda update favors websites with great and interesting content. Moreover it favors site content which people like and find it share worthy! In the old days there have been a lot of people known as SEO experts which try to tweak websites to trick out search engines to get a better search ranking. Search engines have become very fine tuned to differ good from bad content. Content is king! But only the right content for the right buyer persona will get found and attract the right future customer! Just use your creativity to produce great content. MORE >>

Having a blog for your business is great, but if you’re not integrating SEO into it, you’re just wasting time and energy. While a blog can provide a great outlet for information, news and other updates, they are, most importantly, an SEO-building tool. Not SEO savvy? Then, as your SEO begins to pick up, you can add more and more. Search engines give great weight to content that’s housed within title and header tags. Images help your SEO efforts in two primary ways. Include a keyword in each link’s anchor text and title for an extra SEO boost. MORE >>

Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. However, she also mentions that even though 90% of marketers think content marketing will become more important over the next year, more than 60% still haven’t invented a content marketing strategy at place. and articles/guides, whereas audio content and podcasts are the least popular. Similar Posts: Put Content Marketing at the Heart of Your Brand Strategy. MORE >>