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What is Earned Media?

Sherrilynne Starkie

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. It’s not advertising.

Fashion 409
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Pinterest interest? 5 Reasons It Should Stay In Your 2022 Marketing Strategy

SocMed Sean

Pinterest began as a social network that allowed users to visually share and discover new interests and inspirations by posting images or videos to their boards or the boards of others. These users present a great opportunity for marketing and advertising. Does Pinterest still have interest? Is Pinterest Dying?

Strategy 195
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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Is TikTok Emerging as a Powerhouse Social Network? TikTok's popularity has exploded since its 2016 inception.

Trends 147
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How Will Brands Invest Social Ad Budgets Pulled from the Facebook Boycott?

Ignite Social Media

Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. Where to Invest Social Ad Budgets. Just make sure your content is relevant to TikTok or you can expect a lot of skipping by your audience. Their ad platform has also improved over the years. Influencer Marketing.

Brands 176
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The Psychology of Change: How We React When Our Favorite Social Networks Shift

Buffer Social

Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. The Facebook-owned company moved on from its old-fashioned camera icon and embraced a new, minimalist design across its suite of products: Instagram, Layout, Boomerang, and Hyperlapse.

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How to analyze customer reviews for brand insights

Sprout Social

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Let’s take a closer look.

Review 128
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An Update on TikTok’s Self-Serve Ad Platform

Likeable

We hadn’t written anything publicly on TikTok advertising since 2019 , and the world has changed. if an acquisition didn’t go through, the pandemic has helped usher in a tremendous boom on the network. So here’s what else you need to know about advertising on TikTok. You should probably look at TikTok advertising seriously.