Sherrilynne Starkie

JANUARY 2, 2018

The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Paid media includes social media advertising, sponsored stories and native ads. Shared media is about engaging stakeholders on social networks.

Consultant 309

Consultant Social Media Curata Sysomos 309

Sherrilynne Starkie

OCTOBER 21, 2013

Ever consider a career in advertising? Recently the search company announced a change to its terms of service that will see the name and photographs of some users in advertising. This has been normal practice since the dawn of search and Internet advertising. Endorsement advertising is here to stay.

Google 265

Google Privacy Advertising Social Networking 265

Sherrilynne Starkie

FEBRUARY 18, 2020

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. It’s not advertising.

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

APRIL 26, 2021

Almost 90 per cent of users are on the app multiple times a day delivering high engagement rate and content visibility. Embrace User-Generated Content (UGC) to maximize Tik Tok impact. In fact, people will enjoy the brand experience more fully through other people’s content. Tik Tok for Business. Be On Trend. Go For Live.

Brands 195

Brands Hashtag UGC Aggregator 195

Sherrilynne Starkie

JANUARY 30, 2016

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. On nearly every publication tested, respondents identified native advertising as an article. .

Survey 150

Survey Advertising Study Software 150

Sherrilynne Starkie

OCTOBER 15, 2018

LinkedIn is introducing more social features and is becoming more content friendly. Owned Media is self-published content. Today Owned Media includes digital content, and the central hub is usually the company website. Video content is encouraged because almost 80 per cent of all Internet activity is video consumption.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

MARCH 26, 2018

New dynamic ad categories lets advertisers reach people earlier in their shopping journeys. The idea is elevate and strengthen quality journalism by making adjustments to the algorithm towards more authoritative content. Most of Pinterest’s content is business related as users share products they might be interested in buying some day.

Social Networking 186

Social Networking Features Retail LinkedIn 186

Sherrilynne Starkie

JUNE 27, 2018

Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. These new brands make it easier for advertisers and publishers to choose the right products to connect with the billions of people via Search, on YouTube, on Google Maps and Google Play, and more. Embed List.

Google 170

Google Adwords Case Study Sports 170

Sherrilynne Starkie

DECEMBER 6, 2017

They need to have SEO expertise and digital advertising know-how. They need to be able to create content across multi-formats and to write code. Adwords certification demonstrates basic and advanced proficiency in online advertising. And they need be bona fide social media and inbound marketing experts.

Skills 179

Skills Adwords Hubspot HootSuite 179

Sherrilynne Starkie

APRIL 13, 2018

The majority of public relations professionals predict that in just five years the average person will not be able to distinguish between news stories and advertising copy, and what’s more, most people won’t even care. Forty-two percent of PR professionals believe the trend toward “branded content” is a potential ethical issue.

News 230

News Survey Journal Influencer 230

Sherrilynne Starkie

DECEMBER 7, 2013

Every blog and website I visited seemed to advertising The Bay via banner ads and Google ads. It works by using a bit of javascript code on the advertiser’s website to set a cookie in the visitor’s browser. Content marketing: feeling ripped off? That’s when I noticed that someone was following me. Search plus your world.

Retail 296

Retail Adwords Statistics Privacy 296

Sherrilynne Starkie

DECEMBER 22, 2013

Paid vs. earned content. Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review' Click here to download your copy now to get the hard numbers behind the eight key trends of 2013: Powering events through social media. Social media for health. User focus. Marketing integration. Handheld devices.

Trends 276

Trends Survey Study Metrics 276

Sherrilynne Starkie

FEBRUARY 23, 2013

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. Blogs offer direct opportunities for brands including banner, text and native advertisements, sponsored content and product reviews.

Blogger 389

Blogger Brands Technorati comScore 389

Sherrilynne Starkie

JUNE 15, 2018

per cent this year, a faster increase than any other global market, according to biannual forecasts just released by Dentsu Aegis Network, an international digital advertising group. Digital, especially mobile advertising, is driving the growth as smartphones are becoming Canadians’ primary access point to services and content.

Paid Search 139

Paid Search Mobile ROI Advertising 139

Sherrilynne Starkie

MAY 30, 2018

This week's top five social media must-know news features Facebook & Twitter's new rules for political content, Google's action on scammers, new features from Snapchat & LinkedIn. Announced last month, the new rules require all advertisers running political or issue ads on the platform to verify their identity and location.

Social Networking 220

Social Networking Policies LinkedIn Issues 220

Sherrilynne Starkie

JUNE 29, 2014

Related posts: Analytics: what matters to content marketers? Featured Headline Marketing Social Media Internet marketing Marketing and Advertising newBrandAnalytics Sysomos' I like the tool and think it will help social media analysts because the it puts important information at their fingertips and makes reporting a whole lot easier.

Sysomos 333

Sysomos Analytics Tools Radian6 333

Sherrilynne Starkie

JUNE 30, 2015

Its website depends on advertiser income so the need to drive traffic is great; the competition for people’s attention is even greater. It’s popular, important and low-cost content that is sure to drive traffic. Why not have a bit of fun with it and add value for advertisers while you’re at it. And why not?

Advertising 150

Advertising Report Cost Feed 150

Sherrilynne Starkie

JANUARY 30, 2016

This huge expansion in advertising reach is part of the company’s drive to create more value for brands and, ultimately, to bring in more revenues. This trial includes selected advertisers in the US, UK, Japan, and Australia. The reach expansion sums up a year of advertising innovation for Twitter.

Twitter 150

Twitter Social Networking Advertising Features 150

Sherrilynne Starkie

JUNE 29, 2013

I liked that it had the ability to search through feeds to find specific content. I like that my online communities help surface the content that is most relevant to me and it seems to keep me up to date with news and events. Facebook advertising facts. I did, at one time, make use of an RSS reader called BlogBridge.

Features 271

Features Google Reader Facebook Flipboard 271

Sherrilynne Starkie

MARCH 14, 2015

Will access to premium or special content become limited to members of private groups? Will Twitter be serving advertisements within these private conversations? How will taking formerly open conversations behind closed doors change the Twitter experience? Will direct messages become a constant stream of spam?

Conversation 150

Conversation Twitter Instant Messaging Compete 150

Sherrilynne Starkie

MAY 11, 2013

We combined traditional advertising with digital marketing to raise awareness of the Orleans retirement community and drive in rental enquiries. Content marketing is king. Following our one-week intensive campaign, almost two-thirds of the apartments had been rented. This article was originally published on Thornley Fallis.

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

DECEMBER 13, 2018

Advertisers can use the Facebook Ads Manager to extend their existing news Feed ads to the new “Search” placement. Stories are becoming a dominating social media format and should be a central part of content planning. Facebook tests search ads in results pages, Marketplace. The test could expand based on results. — SS.

Social Media 150

Social Media Video YouTube Instagram 150

Sherrilynne Starkie

JANUARY 25, 2014

Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. The hope is that readers will click through to the advertisers own web property. Indeed half of the people surveyed were not sure what it means for content to be ‘sponsored’. Photo credit: Wikipedia).

Advertising 289

Advertising Survey Journal Wikipedia 289

Sherrilynne Starkie

JANUARY 11, 2013

She defended herself by saying that she had taken the content from Vintages , the retail magazine of the Liquor Control Board of Ontario (LCBO) and that this publication had been adequately credited. Can we realistically expect bloggers to live up the same standards?

Blogger 265

Blogger Journal Review Guidelines 265

Sherrilynne Starkie

APRIL 6, 2018

The number of small businesses advertisers on Pinterest has increased by around 50% year-over-year and it looks to continue to refine a kind of hybrid strategy that mixes platforms and interactions with real people to entice those businesses. million accounts for terrorist content and has increased transparency on withheld content.

Social Networking 80

Social Networking Wikipedia API Small Business 80

Sherrilynne Starkie

AUGUST 28, 2012

Facebook is one of the largest media companies on the planet and has developed three sales channels to serve advertisers: Direct sales – Here they take a key account management approach to working with large global brands. Inside sales – This team serves clients who spend in the $100k to $1m range on Facebook advertising.

Advertising 312

Advertising Facebook Newsletter Buy 312

Sherrilynne Starkie

NOVEMBER 26, 2009

Rupert Murdoch has been threatening to do much the same with the web content published by his news companies around the world. I hate to think about the news media and publishing companies being on their knees, unable to attract advertisers or to sell hard copy newspapers. They will pay for quality reporting and exclusive content.

Journal 186

Journal Publishing News Report 186

Sherrilynne Starkie

MAY 1, 2018

Participants learn everything from how to optimize profiles on various social channels and engage with audiences, to developing content strategy and effective use of advertising. The TRUEdotACADEMY Social Media Foundations course covers all aspects of the Hootsuite Social Marketing Certification exam.

HootSuite 59

HootSuite Marketing Case Study Training 59

Sherrilynne Starkie

MARCH 2, 2020

Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. Sometimes known as publicity, media coverage is not advertising. This includes content marketing, social media and digital advertising among other marketing tactics.

News 404

News Report Software Badge 404

Sherrilynne Starkie

JANUARY 20, 2020

It’s when PR meets advertising meets direct response meets ecommerce meets sales. And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. You should also create some cornerstone content.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

JANUARY 11, 2018

It moves content marketing beyond the funnel into true, emotional engagement with stakeholder. In owned media, the writer will produce blog posts, social media updates, web content, speeches, video scripts and more. Despite the surge in images and video content, words still govern search engines.

Social Media 321

Social Media Journal Crowdsourcing Skills 321

Sherrilynne Starkie

FEBRUARY 11, 2012

Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. Coke is world’s No. 1 Facebook brand.

Content 307

Content Marketing B2B Newsletter 307

Sherrilynne Starkie

JANUARY 30, 2016

If you are like a lmost half of PR professionals you do not use paid promotion or social media advertising as part of your communications strategies and plans. Paid content is pretty much what it says on the box. Additionally, it includes ‘native advertising’, or advertorial. Paid promotion provides great value for money.

Health Care 150

Health Care Social Networking Advertising Publishing 150

Sherrilynne Starkie

JANUARY 8, 2018

Articles, website content, social media updates, email campaigns. Design Images are key in creating engaging content. Infographics are liked 3x more than any other content formats. Video Production Social networks are increasingly optimised for video content. Digital Advertising. Skills Why How. Research Skills.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

FEBRUARY 28, 2019

Like responsive search ads, these ads are largely automated, with advertisers adding multiple images — and now up to five YouTube videos — headlines, descriptions and brand logos that get served in different combinations and ad sizes dynamically. Now you can add YouTube video assets to Google responsive display adcampaigns.

Facebook 150

Facebook Committee Sports YouTube 150

Sherrilynne Starkie

JUNE 15, 2014

RadiumOne , an enterprise advertising platform that operates the Po.st Here’s what the study showed: Twitter and Facebook are not the platforms upon which most content sharing takes place. Millennials are not the biggest shares of branded content. Infographic: Native advertising effectiveness. Related articles.

Social Media 342

Social Media URL Advertising Study 342

Sherrilynne Starkie

DECEMBER 27, 2020

Did you know that by using video content in email marketing you can boost click-through rates by up to 300 per cent? There’s no doubt that video content is incredibly powerful in its ability to engage viewers. Digital formats make video content affordable and quick. Key facts: Comedy is the most popular video content.

Video 307

Video Content Statistics YouTube 307