Mindjumpers

JUNE 12, 2013

Agencies need to define and drive relationships for brands by developing content that will engage audiences and motivate them. Technology : Insights on the technology that will enable agencies to provide clients with scalable content marketing and production. Mindjumpers has contributed to a new report issued today by Skyword.

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Report Nielsen Overview Compete 244

Mindjumpers

JANUARY 25, 2011

Tweet Facebook launches a new ad format called Sponsored Story, which basically turns friends’ activities such as likes and checkins into promoted content for a brand. So, brands can buy a certain percentage of coverage, and Facebook then shows the users the content that are relevant to them in the shape of friends’ actions.

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Facebook Sentiment Advertising Feed 254

Mindjumpers

MAY 23, 2013

It is impossible right now to discuss brands and social media without hearing about the Social Newsroom and real-time content marketing. Knowing and understanding your fans and followers increases a brand’s ability and opportunities for delivering the right content at the right time.

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Trends Sports News Social Media 178

Mindjumpers

MAY 18, 2016

Having said this, many brands have already tried to embrace the change by posting associated content. This year’s privacy concern involves the Belgian police warning consumers that Facebook is curating data through Reactions on how to advertise to them. Or retarget your next post to everyone who “Wow’s” your content.

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Facebook Privacy Curation Engagement 162

Mindjumpers

JANUARY 9, 2015

Lots of efforts are needed and the challenge to operate globally with several local content hubs may still seem unmanageable to many. Vlogging – this is becoming an increasingly common advertising channel, but we have only seen the beginning of it. Similar Posts: The Importance of Localized Branded Content on Social Media.

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Trends Case Study Communities Class 100

Mindjumpers

JULY 22, 2011

Companies put a lot of stress on creating good advertisements, conducting great market research, sales strategy as well as a good online campaigns, but what can help all these things to work better, is if customers look at brand as credible and they have faith in it. Companies’ Use of Content Marketing Is On the Rise [infographic].

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Privacy Reputation Advertising Social Media 243

Mindjumpers

MAY 26, 2016

It’s no wonder that advertisers want a bite of it. Another reason engagement is so high on the platform is that there are no worries about content existing forever. Advertising Features. In January 2015, Snapchat introduced “Discover”, a place for advertisers and especially media outlets to publish short pieces of content.

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Mindjumpers

MAY 4, 2011

Tweet Written by Tehneyat who works with social media for the advertising agency Wunderman in London, United Kingdom. It will cost between 2-5 minutes to splash some random content to a page, but that’s not really what you want to do. Advertising is Cheap, Resources and Production Costs Aren’t. Social media is not cheap.

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Social Media Cost Resources Advertising 258

Mindjumpers

SEPTEMBER 24, 2012

I recently stumbled upon this very explanatory and creative video by Baumann Ber Rivnay/Saatchi & Saatchi showing their take on integrated advertising. Integrated advertising adds value lets consumers take part in an experience that they want to be involved in and share with their friends.

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Marketing Advertising Policies Activities 198

Mindjumpers

NOVEMBER 3, 2011

First different forms of advertisements, a boom of billboards and innovative television commercials and now with integration of social media and web 2.0, Inbound marketing focuses on earning, not buying, a person’s attention, which can be done through social media and engaging content, such as blogs, podcasts and white papers.

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Web 2.0 Marketing Survey ROI 227

Mindjumpers

NOVEMBER 5, 2012

The recent cry-out following the changes in Facebook’s Edgerank algorithm has helped social media managers focus on what really will make brands gain value from social media: To value your existing Facebook fans by providing them with relevant content and thereby making them grow into becoming Superfans over time. What is quality content?

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Facebook How To Loyalty Social Media Management 275

Mindjumpers

NOVEMBER 26, 2012

Throughout most social media networks, content is king. But content without context is just messages without any bond to your long-term brand strategy. Meaning that your overall brand strategy should be implemented at a daily basis by amplifying the content you share with your consumers with relevant real-time trends and happenings.

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Marketing How To Communities Guidelines 256

Mindjumpers

JULY 11, 2012

Facebook is constantly updating their settings and lately they have started focusing more and more on visual content. As we have written about previously , posts containing visual content have a greater potential of being ranked high in the News Feed. Use user-generated content. Send a clear message. Keep it simple.

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Engagement Facebook How To Upcoming 273

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. What are your predictions for 2013?

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Social Media Nielsen Aggregator Mobile 269

Mindjumpers

JULY 6, 2012

With the “Terms and Policies Hub”, Facebook tries to meet the needs of both users, who are paramount the company, and the advertisers, who are the ones bringing in the money. “Facebook Terms and Policies” is thus a helpful tool for both users and advertisers to navigate in the expanding policies.

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Features Policies Mobile Module 220

Mindjumpers

DECEMBER 8, 2017

The new generation of consumers aren’t necessarily moved by traditional advertising. The potential to reach consumers through social media has made it more important than ever to publish the right content, at the right time. With a strategy rooted in clear KPIs, we create engaging content linking your products to your brand purpose.

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Buy Instagram Study Trends 100

Mindjumpers

OCTOBER 15, 2010

Twitter’s new CEO Dick Costolo is working on a self-service ad tool, which will allow smaller businesses to advertise on the site on a smaller scale, letting them take advantage of targeting different possibilities such as location and through location based services. The Upcoming Trends.

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Twitter Trends Case Study Open Source 184

Mindjumpers

JULY 6, 2012

With the “Terms and Policies Hub”, Facebook tries to meet the needs of both users, who are paramount the company, and the advertisers, who are the ones bringing in the money. “Facebook Terms and Policies” is thus a helpful tool for both users and advertisers to navigate in the expanding policies.

Features 205

Features Policies Mobile Module 205

Mindjumpers

AUGUST 23, 2018

Netflix was the first content provider to understand what being data-driven means. They watched how people navigated and interacted with their offering and built content accordingly. At Mindjumpers we are fascinated by people and believe consumers should be at the centre of brands content and advertising.

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Focus Group Curation Data Survey 100

Mindjumpers

OCTOBER 12, 2012

Even though some of the cookie designs were obviously planned ahead, you could sense that the Oreo design team monitored trending topics and enhanced current events, such as the premiere of Batman Returns and the release of the iPhone5 ensuring that the content was always relevant and timely. Combining the offline and online worlds.

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Campaign Engagement Tumblr Eventful 255

Mindjumpers

DECEMBER 9, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. Personalized Content is the Key. As much as our counterparts in other countries do, we consume content, but are averse to sharing.

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Social Media Trends Mobile Social Networking 100

Mindjumpers

OCTOBER 19, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. It’s an old public relations term where you get free advertising. This is where you directly pay for media advertisements to create sales and brand awareness. You can connect with him on Twitter @Conversionation.

Engagement 177

Engagement Marketing Paid Search Forums 177

Mindjumpers

MARCH 9, 2012

Although these guidelines do not explain much about the change in content policy, they clearly throw a lot of light on the new structural changes, especially the cover photo. Hence, it is important to note that Facebook restricts the cover to be used as an advertising space.

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Guidelines Facebook Policies Price 273

Mindjumpers

MARCH 31, 2011

To offer real-time ads combining targeting with real-time content makes Facebook an even more effective ad platform than it already is. So far no changes have been made for advertisers in the system, but Facebook is trying to match existing ads submitted to the system to the real-time feature. source: adage.com).

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Facebook System Advertising Platform 214

Mindjumpers

MARCH 23, 2016

The fact that Facebook is bigger than the largest country on earth makes it almost essential for it to filter out unwanted posts and let its users receive the most relevant content. A key question here is, will the quality of posts increase due to content ‘needing’ engagement to push through?

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Feed Feedly Instagram News 100

Mindjumpers

SEPTEMBER 14, 2012

Cultural trends and norms are therefore something marketers and advertisers closely have to track and take into consideration when working with community management for brands who want to create business value through social media. Leverage content in real time. Culture is one of the largest components of how people communicate.

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Communities Brands Authentication Cost 234

Mindjumpers

JULY 12, 2011

Tweet Guest blog written by Christine Dissing, who holds a Masters in Marketing Communications Management and is passionate about advertising, branding and marketing communication, a passion she shares on her own blog attention2ads.tumblr.com. The app is a great case study when it comes to creating unique content together with the fans.

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Applications Facebook Case Study Price 255

Mindjumpers

NOVEMBER 2, 2012

Since the recent changes of Facebook’s EdgeRank , it has become increasingly crucial to understand the mindset and behaviour of your Facebook users in order to create content with relevance to your target group and thereby reach their News Feeds. People want content they can relate to, identify with and share amongst their friends.

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Social Media Groups Groups Google 266

Mindjumpers

JULY 19, 2010

Many of the default settings are set to include ‘Everyone’ – instead you can change them to ‘Friends of friends’ or ‘Friends only’ to exclude everyone on the web to see the contents of your profile.

Privacy 185

Privacy Facebook Disqus Fashion 185

Mindjumpers

SEPTEMBER 20, 2010

Via social networks people all over the world are able to interact, share content, valuable advice and also recommend products to each other, for example. First of all, there are some different situations of the organization, and secondly, some important elements to think about when composing the content.

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Organization Tools Brands CSR 245

Mindjumpers

SEPTEMBER 2, 2010

The Facebook page now has about 315,000 Likers where the company shares their blog content of stuff they find cool. Also, they are good at creating content that attract their tribe rather than only featuring products and offers.

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Facebook Disqus Fashion Policies 220

Mindjumpers

AUGUST 13, 2010

Besides having the actual function of sharing, the sharing buttons also count the number of times an article or blog post has been retweeted which gives the user (or the owner of the website) an indication of what content is more popular. Posted in TribeSourcing , Twitter Leave a Reply Click here to cancel reply.

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Twitter Web 2.0 WordPress Disqus 184

Mindjumpers

MAY 18, 2011

Tweet Maybe you have noticed the square barcodes sometimes appearing in advertisements, newspaper ads, movie posters, business cards etc. So whether you are sitting in the subway and reading a magazine, drinking a coffee to go or looking at the posters, there is always a QR code nearby to direct you to further online content.

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Posterous How To Smart Phone Reputation 242

Mindjumpers

SEPTEMBER 24, 2010

The crucial role of content and information Businesses can blog in various ways. The benefits are tremendous: a simple integration with web analytics, a more ‘open’ and transparent image, search engine optimization and a rapid real-time interaction with people whereby relevant content is crucial. Content plays a crucial role in this.

Social Media 220

Social Media Forums Disqus Social Networking 220

Mindjumpers

DECEMBER 9, 2010

All the unique pages make it easy to keep the content relevant. How Users Engage With Advertising on Facebook. On Disney’s main official page, you can see a top list of the most popular Disney pages and also a lists of all the pages in alphabetical order. Similar Posts: What You Can Learn From H&M’s Use Of Social Media.

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Facebook Community building Technorati Communities 277

Mindjumpers

JANUARY 17, 2011

As their content is not depending on other things than their individual style and likes, it’s a fact that a positive review from a girl with around 200,000 unique readers a month is something an advertising budget cannot buy. That’s why Monki Television not only featuring their own clothes.

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Fashion Industry Social Media Vimeo 265

Mindjumpers

SEPTEMBER 15, 2010

Related content When you click on a tweet, you’ll get up the detail pane with focus on that individual tweet. It also provides you content that are related to the tweet you clicked. Depending on what kind of tweet it is, you can see content such as replies, more tweets from the user and even a map if the tweet was geo-tagged.

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Twitter Ustream Embedding Policies 174