article thumbnail

Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

article thumbnail

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation

Pam Moore

Social media monitoring and sentiment analysis: AI can help you analyze social media conversations and sentiment to provide insights into customer opinions, preferences, and brand perception. Forecast future trends: Leverage predictive analytics to stay ahead of your market and make data driven decisions.

Team 148
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation

Pam Moore

Social media monitoring and sentiment analysis: AI can help you analyze social media conversations and sentiment to provide insights into customer opinions, preferences, and brand perception. Forecast future trends: Leverage predictive analytics to stay ahead of your market and make data driven decisions.

Team 147
article thumbnail

Social media personalization: The opportunity and risks to consider

Sprout Social

Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. Advanced algorithms and machine learning techniques should be [used] to analyze user preferences and behaviors, enabling tailored advertisements and messages.” Audience research Every audience is different.

article thumbnail

Brand Safety: Managing Risk and Building Trust on Social Media

Hootsuite

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. 67% of consumers say they would likely stop using a brand or product if they saw the brand’s advertising alongside false, objectionable, or inflammatory content. In 2022, 90% of digital ad spending was on programmatic advertising.

article thumbnail

5 Tips To Boost Sales With Proper Data-Driven Social Media Strategy

Keyhole.co

Hardly anything defined Facebook success more than access to its users’ data and the capability to turn it into advertising dollars. Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Data is the new oil. Improve data quality.

Data 108
article thumbnail

How to optimize your marketing budget: Do more with less

Sprout Social

You can either address these skill gaps by providing additional training and resources for your team or hire additional team members, freelancers, consultants or agencies to fulfill specific roles—both of which will affect your budget. Check out industry reports or consult peers to get an idea of the range you would have to spend.

Marketing 126