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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?

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The role of AI in creating a more human customer experience

Sprout Social

For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly. An example of this is how Spotify uses machine learning to improve content recommendations.

Sentiment 105
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How Much Do Facebook Ads Cost? (2022 Benchmarks)

Hootsuite

The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions. Bonus: Get the Facebook advertising cheat sheet for 2022. Some industries are more competitive than others for ad space, which affects the cost of advertising.

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Brands compete for the attention of their customers in real-time, across various channels. For example, a customer might: Discover a product while browsing videos on YouTube. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits.

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Creator Studio for Facebook and Instagram: A guide for marketers

Sprout Social

Competition is high—you need the right tools at your disposal to streamline your efforts and compete with millions of creators in the same space. Getting started with Creator Studio You can access Creator Studio from your desktop and mobile. For example, assigning access to your Business Account or your Instagram account.

Instagram 107
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How to Cut Through Social Media Hype with Simple Math

Waxing UnLyrical

But Compete says Facebook gets 134 million unique visitors in the US each month. Another example is Yelp! Mobile , and here are the key data: First off let me say that I love the Yelp! mobile app. 35% of all searches on Yelp.com come from its mobile app. Now, again, Facebook claims 600 million accounts.

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Twitter trending topics: How they work and how to use them

Sprout Social

Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. For example, if most of the people you follow are in the social media niche you’re more likely to see personalized trends associated with social media.

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