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How Could Internet Protocol (IP) Video Play a Critical Role in Overcoming Challenges Within the Broadcasting Industry?

The Realtime Report

Internet protocol (IP) video could play a critical role in not only optimizing workflows and keeping down OPEX, but also creating new offerings for broadcasters to distinguish themselves and compete with new media providers. Meanwhile, a tremendous amount of content is being produced by nearly every broadcast category.

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Our Shifting Notion of Search, Social and Mobile.

Direct Marketing Observations

10 years ago seems so 10 years ago in the world of search, social and mobile. Take for example search. In 2000 Google was a 2 year old start-up still trying to create an identity and compete with Yahoo and MSN. In the world of mobile, the evolution has been nothing short of dramatic. So what does this all mean?

Mobile 177
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6 mobile app trends to watch in 2017

Socialmedia.biz

W ith the first few weeks of 2017 behind us, now feels like the best time to look at how mobile apps are going to change throughout the year. Mobile has made a big splash over the past five years, but there are still many businesses that are hesitant to invest in a mobile development strategy of their own.

Mobile 60
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What’s the best way for brands to use Instagram video?

Sprout Social

But what separates Instagram video from that of competing social networks? Oh, and don’t forget about IGTV for long-form content (up to 15 minutes when uploading from mobile , an hour when uploading from the web) and Instagram Live (up to one hour) for real-time video. Instagram’s video formats are fair game for any brand.

Instagram 143
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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

For example, here’s an organic Reel from Understance’s Instagram page: View this post on Instagram A post shared by Understance (@understance_) And here’s how that same Reel appeared as a boosted post in my Instagram feed: Source: @understance_ Note the Sponsored label at the top and Shop Now CTA link.

LinkedIn 107
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The Ultimate Beginner’s Guide to Video Content Marketing 

Ignite Social Media

Little did we know that 15 years after we can now create video content as easy as one-click from our mobile phones and upload them to a number of social media channels. Mobile Friendly . It’s no secret that people love watching videos on their mobile devices. photo from InsiderIntelligence.com. It’s the Trend.

Video 146
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How to Cut Through Social Media Hype with Simple Math

Waxing UnLyrical

But Compete says Facebook gets 134 million unique visitors in the US each month. Another example is Yelp! Mobile , and here are the key data: First off let me say that I love the Yelp! mobile app. 35% of all searches on Yelp.com come from its mobile app. Now, again, Facebook claims 600 million accounts.