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Beginner’s Guide to Meta Advertising

Jon Loomer

Much of my content is catered to intermediate to advanced advertisers, but I’m often asked where those who are new to Meta ads should start. Consider this your beginner’s guide to Meta advertising. Here’s an example. Advertising Philosophies 4. READ: Why Won’t Meta Spend My Advertising Budget?

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

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How to build a competitive analysis report with examples and tools

Sprout Social

For example, if you’re selling video editing software, you might use a competitive analysis report to learn how easy or difficult it is for novices to use your tool compared to your competitors’ tools. Examples of competitive analysis reports Here are some sample scenarios showing the details a competitive analysis report should focus on.

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Is It Just Me?

Jon Loomer

This drives me crazy… An advertiser shares their frustration on social media. ” Your Results are YOUR Results The reality is that in almost all cases, these examples are anecdotal. You and I aren’t competing in the same auction. The life of a Meta advertiser is littered with adversity and bumps in the road.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

There are countless examples of social proof online. For example, bias : we presume that a friend or even an online stranger will provide us with a more unbiased evaluation of a product or service than a salesperson employed by the vendor would. For example, buyers may choose a product with a 4.7 Beats Traditional Advertising.

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How Competition Impacts Facebook Ads Costs

Jon Loomer

Competition will become a bigger issue for most advertisers during the final quarter of the year. All ads on Facebook compete against each other in this process, and the ads that our system determines are most likely to be successful will win the auction. When are more advertisers participating in the auction?

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3 Overrated Factors That Impact Meta Ads Performance Less Than We Think

Jon Loomer

I recently discussed the four most important factors that impact Meta advertising results. Far too many advertisers waste their time on these three things when the impact of their efforts is often negligible. Advertisers are slow to adjust to the evolution of Meta advertising. This post is necessary.

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