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Is YouTube for you? 5 Reasons To Keep It In Your 2022 Marketing Strategy

SocMed Sean

Apps like TikTok, Instagram, and Twitch are all competing with YouTube for an overlapping audience. Mobile Adoption Continues To Drive Video Adoption. Those larger and more powerful phones and tablets have enabled people to watch more video content on mobile devices. Increasing mobile adoption is driving video adoption.

YouTube 204
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Facebook Advertising Costs Less And Works Better In Mexico, Turkey, India and Italy (Research)

The Realtime Report

When it comes to Facebook advertising, there are vast differences between the performance and effectiveness of the ads across different countries. The resulting report includes fun stats for countries from Austria (mobile phone penetration of 146%!) Have you had a chance to test Facebook advertising across different markets?

Cost 191
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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?

LinkedIn 107
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Fear And Loathing In Advertising

Twist Image

There are many who think that advertising as we have known it to date is going to rapidly change in our new media world. TV, radio, print and even out-of-home advertising was never an easy business, but it was very simple in its architecture. the most valuable demographic behind the emerging potential of mobile advertising.

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8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

So you think your business is ready to get into paid advertising channels? There is some teeny-tiny value in every impression that your advertising gets and pretty substantial value in every click, even the non-converting ones. Paid advertising should drive profit first, but there is a secondary value in the data you are collecting.

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Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. There were also a growing number of cable channels that allowed smaller brands to afford broadcast advertising that could be delivered to more precise audience segments. Have your marketing efforts evolved with them?

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What Social Media Means For Your Business in 2014/2015

yMarketingMatters

A few years ago it was very difficult for a small business owner to compete with big businesses and their marketing budgets for advertising and exposure. Blog Integrated Marketing Social Media for Business Social Media Marketing marketing for small business marketing strategy Mobile Marketing social media social media for 2015 Tips'