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Facebook Boosted Post vs Other Facebook Advertising Options – Do You Know the Difference?

Pam Moore

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Key differentiators for how the Facebook boosted post differentiates from other Facebook advertising options. How to maximize the use of Facebook live video, uploaded recorded video in combination with the Facebook boosted post.

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How Our Social Media Managers Get Into The Mindset In The Moment

Ignite Social Media

It’s a little tricky to conceptualize, but our new white paper breaks it down for you. So how do our content and community management teams ‘get into’ this Mindset in the Moment™? COMMUNITY-FIRST INSIGHTS. COMMUNITY-FIRST INSIGHTS. Should we choose a video or image to accompany it? We have a few tricks.

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Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. It's community. Video + blog post + podcast).

Brands 167
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Power of Emotion: 8 Foundations to a More Human Brand

Pam Moore

As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and communities in memorable, meaningful and rewarding ways. Emotional branding is not just about finding a funny or sad photo, video or quote to tap into the emotions as a one night Facebook gone viral approach.

Brands 166
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How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections

Pam Moore

Emotional branding is not just about finding a funny or sad photo, video or quote to tap into the emotions as a one night Facebook gone viral approach. Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or product) that cannot fully be rationalized.

Brands 113
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How to Master Twitter for More Leads, Sales and ROI – 14 Proven Strategies

Pam Moore

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! You can tap into the power of Twitter ads, Twitter video, Twitter lists and more. How to tap into features such as Twitter advertising, Twitter cards, Twitter lists to increase sales. Need more help?

ROI 60
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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The New Community Rules talks about the important role social media has begun playing in our lives. Fortunately, we have social media communities to inspire us. Access to these social media communities is free. Should I start a video blog ? The best part? The only substantial cost for you is time.