Convince & Convert

FEBRUARY 17, 2016

Ad-blockers and related technology will make it harder to promote content through paid channels, and is driving the move toward native advertising (advertorial). Consumers trust recommendations from real people overwhelmingly more than they trust advertising from companies (according to Nielsen, and others). highlight to tweet).

Influencer 60

Influencer Marketing Nielsen Case Study 60

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. For those of us who live, breathe, and work in the social sphere, this may be somewhat surprising: according to Nielsen’s most recent quarterly Global AdView Pulse report , Internet ads account for only 4.2% of global ad expenditures.

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Traditional advertising is becoming less and less effective and it’s obvious why: it interrupts the customer experience. Source: Jeffalytics. Authentic Experience.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Firebelly

MARCH 5, 2010

Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. As it escalates, however, it unlocks opportunities that are commensurate with the community’s assessment of its value. Where do you start?

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Sprout Social

MARCH 13, 2017

There have been several studies conducted on the topic that show people are more likely to conform to the group decision. One study found that 50% of shoppers use their smartphones while shopping in stores to research products before they buy them. We use a similar approach with our customer case studies, like this one from Trello.

Conversation 111

Conversation How To Review Influencer 111

Laurel Papworth

JANUARY 14, 2010

Just had a rather crappy experience with Discover Australia – they advertised “Free Internet -Exclusive&# for the hotel we wanted to stay in, then after we booked (we sent a confirmation email with a question on the internet) said “Oh it’s just a FREE 1/2 HOUR&#. Aaah Holidays. Who’d ‘ave ‘em eh?

Hotels 85

Hotels Tourism Travel Social Media 85

Diva Marketing Blog

MAY 19, 2009

Susan Getgood Susan Getgood has been involved in online marketing since the early 90s, and watched the web evolve from the first browsers to the interactive communities we participate in today. Liz was recently named among Nielsen's Power Mom 50 for 2009, and called one of ten Mommy 'Hood Gurus by Forbes.

Blogger 40

Blogger Marketing Nielsen Press Release 40

Keyhole.co

AUGUST 10, 2023

Case studies Nothing shouts credibility louder than a well-executed case study. Case studies are engaging and educational if they reach the right audience. Below is a post where he shared a case study of his work with Jasper, an AI content creation tool. This fosters community and interaction within your network.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

Case studies Nothing shouts credibility louder than a well-executed case study. Case studies are engaging and educational if they reach the right audience. Below is a post where he shared a case study of his work with Jasper, an AI content creation tool. This fosters community and interaction within your network.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Hootsuite

MARCH 3, 2022

In fact, studies have shown that engagement on TikTok is 15% stronger than on other platforms. This may sound like jargon, but a 2021 Nielsen study found that 53% of TikTok users feel they can be themselves on the platform. TikTok is known for its high organic engagement rates. What makes TikTok so engaging?

Engagement 100

Engagement Tips Metrics Remix 100

Socialmedia.biz

SEPTEMBER 29, 2018

While most businesses use PPC or a variety of advertising campaigns to create brand awareness, sometimes, going back to basics and relying on traditional methods to attract customers works the best. An average post from Wendy’s garners more than 30,000 likes and 10,000 shares organically. Be mindful of your post length.

Startup 109

Startup Social Media How To Nielsen 109

Webbiquity SMM

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Getting Started Social Media Advertising on Facebook, YouTube & LinkedIn by TopRank Online Marketing Blog. Use your community to help you promote your products…Customer advocacy drives sales.&#.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

JANUARY 17, 2011

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Roundup of the Top Internet and Social Media Statistics by Awareness Community. Everyone Uses E-mail, But Blogging Is On the Decline [STUDY] by Mashable. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. And much more.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

SEPTEMBER 21, 2010

Expion just compiled 8 case studies with one of our clients, Applebee's. I always share with our developers these studies because it's great to know what our users think of our tool and more importantly our weaknesses so we can improve. I think Facebook pages are a tool that are not given enough credit right now.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

APRIL 22, 2010

Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them. Certainly, brand communities like My Starbucks Idea and Fiskateers are successful in this arena – and we’ll soon see many more companies using their Facebook fan pages in this fashion. Thanks @jaybaer! |

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Buffer Social

OCTOBER 4, 2016

Use your brand tone and voice to help you connect with your community. Build your community. Advertise to potential customers. At Buffer, the two goals we’ve decided to focus on are: To build and nurture an engaged community of Buffer users and supporters. Appeal to your target audience. Include a link.

Instagram 111

Instagram Tips Real Estate Hashtag 111

Social Media Marketing

MARCH 27, 2013

Industry Coca-Cola mentioned an internal study they conducted that indicated that online buzz didn't do much to boost sales. Well, Nielsen continues to shed light on this as it discovered that an increase in Twitter volume about live TV correlates with an increase in TV ratings across varying age groups.

Social Media 164

Social Media Mobile Nielsen Press Release 164

Buffer Social

MARCH 16, 2017

Using the Facebook advertising system, marketers can now reach any specific segment of Instagram’s 600+ million users. Instagram advertising uses Facebook’s advertising system which is very comprehensive and powerful. And just last year, it more than doubled its advertiser base in six months to 500,000 advertisers.

Instagram 111

Instagram Advertising URL FAQ 111

Hootsuite

OCTOBER 15, 2020

Plus, just about everyone likes to see inclusivity in advertising. Multiple studies have shown that people who watch videos with captions are more likely to remember the content. Community captions , which allowed accounts to crowdsource captions and translations, has been discontinued. Captions help with recall, too.

Social Media 145

Social Media Tips Guidelines Hashtag 145

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). ” News sites like this – besides doing things like conferences and sponsored posts – have to largely rely on advertising to generate revenue. Design Matters More Than It Ever Has.

Sites 96

Sites Industry Blogger News 96

Convince & Convert

SEPTEMBER 20, 2010

A new research study of 1,400 U.S. Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees.

Social CRM 145

Social CRM Twitter B2B CoTweet 145