New Spice – Study like a Scholar, Scholar Posted by Jonas Klit Nielsen Jul 27th, 2010 Tweet Old Spice Spoof nails it! New Spice – Study like a Scholar, Scholar Look at me! But one stands out – its called “New Spice – study like a Scholar, Scholar”. Follow Jonas on Twitter Similar Posts: Old Spice: Successful Social Media Campaign Youtube Makes User-generated Feature Film: Life In A Day Blowing Bottles With Viral Potential Tags: New spice , New Spice - Study like a scholar , Old Spice , Spoof , The Harold B. Now back to the blog! Bravo – well done! MORE >>

new study by Nielsen reinforces this idea and reminds us that this impacts recall as well. link to Business Insider story ) They found that advertising on multiple platforms substantially increases consumers’ ability to remember an ad campaign compared to when the ad is viewed on TV alone. Nielsen findings support the idea of having a media blend or mix. In a media lab study conducted by Nielsen, participants viewed related content across a TV, computer, smartphone and tablet. Access more of the audiences’ senses for more impact. Think again. MORE >>

Nielsen reports the majority of new phone purchases are smartphones, with Android and Apple leading the way.  recent Google study shows that of the 95 percent of smartphone users who are conducting local searches, 90 percent of them will act on their results within 24 hours. 4.    Spread the word: Remember the days when every TV advertisement had to included the brand’s URL?  Think shortcuts: Entering long URLs into a mobile device is not fun, which is why advertisers around the world are latching on to QR, or Quick Response, codes.  Mobile is BIG. Really big. MORE >>

Nielsen just released their August 2011 report on the top US web brands. As sophisticated as this is, Google advertising is invasive. Despite their innovations with sponsored stories and even newer ideas  - the real reason businesses and non-profits are using Facebook is for the FREE advertising potential it offers. Buying There is an old adage in radio advertising – frequency sells. To see the above quoted Nielsen study, click here. To paraphrase Mark Twain, rumors of Facebook’s demise are greatly exaggerated. They were wrong. SMThree. MORE >>

Nielsen, IT Entrepreneur. The Power of Facebook Advertising [Infographic]. Guest Post Marketing & Communication Research/Study Social Media Social Network Chinese social networks Jiepang Kaixin Momo Qzone Renren Sina Weibo social media in China Tencent WeChat WeixinGuest post written by Jens H. After being involved in the collaboration between the IT University of Copenhagen and Peking University, he has been living and working in Beijing for the last couple of years. Currently, he is working on education software for international schools in Asia. . Qzone. Renren. MORE >>