Convince & Convert

MARCH 5, 2024

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior.

Reddit 143

Reddit Research Loyalty Survey 143

Pam Moore

JUNE 2, 2017

Good news is we have real answers! We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Build community to create a movement.

Training 167

Training Communities Social Media Real Estate 167

Pam Moore

FEBRUARY 24, 2018

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. 10 Power Tips to Create Facebook Content That Owns the News Feed Like a Boss. Facebook 2018 is all About Engagement.

Feed 167

Feed Feedly Metrics News 167

Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Put on your content boxing gloves and learn how to own the News Feed like a boss. Get up off the ground.

Feed 164

Feed Feedly News Tips 164

Sprout Social

AUGUST 18, 2022

But where does Twitter fit into the social commerce landscape, and who is buying on Twitter? To answer this, we reviewed Twitter’s latest ecommerce features and looked to brands mastering them. We also explain how you can leverage these features to sell on Twitter and best practices to get started. Twitter Shops.

Twitter 110

Twitter How To Travel Hosting 110

agora pulse

MARCH 8, 2017

Twitter is an awesome place to follow the latest trends, network with influencers and even tweet the odd celebrity (@jk_rowling for me). In this article, I’m going to share 5 tips for driving Twitter traffic to your website and ask a few of my favorite influencers for their input along the way too! What are your tips?

Twitter 153

Twitter How To Hashtag Domain Name 153

Sherrilynne Starkie

OCTOBER 15, 2018

You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and 45 per cent of users are on it daily. This is where we go for breaking news and to connect with journalists, policymakers and politicians.

Marketing 199

Marketing Syndication Adwords Social Media 199

Webbiquity SMM

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. Twitter for breaking news, LinkedIn for professional networking) but below the surface, who’s really using each platform, for what purposes? Social media is now the dominant channel for news coverage. Buzzweb Community ).

Social Networking 223

Social Networking Tumblr Tips B2B 223

Webbiquity SMM

SEPTEMBER 28, 2021

It doesn’t only happen on Twitter or Facebook. Yes, it’s happened to me on Twitter, Facebook, and Minds over the past few years. Twitter has its own rules for some and not for others. Each time I was in Twitter Jail I was told by Twitter that I had been caught up in the bots. Twitter Rules.

Social Networking 265

Social Networking Guidelines How To Policies 265

Proactive Report

FEBRUARY 24, 2017

Each year new networks pop up and some go away. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Journalists on Twitter.

Twitter 94

Twitter News Influencer Open Source 94

Dave Fleet

NOVEMBER 9, 2016

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. Twitter Triumphs over The New York Times”.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Laurel Papworth

JULY 22, 2013

As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break?

Advertising 108

Advertising Social Media iPad Exercises 108

The Realtime Report

APRIL 16, 2014

At the turn of the decade, Facebook and Twitter were the two giants in social media. As both social giants look to roll out new ad platforms in the coming months, now is as good a time as any to reflect on what they’ve done to meet the needs of today’s businesses. The Trouble with Twitter.

Twitter 187

Twitter Small Business Facebook Cause marketing 187

Waxing UnLyrical

NOVEMBER 2, 2017

The October #measurePR Twitter chat focused on the issue of gender bias in advertising and how measurement of gender bias can affect PR. She is on the team behind the Gender Equality Measure (GEM™), created jointly by ABX and the National Advertisers (ANA) Alliance for Family Entertainment (AFE)’s #SeeHer team.

Research 193

Research Advertising Questions Communities 193

Almost Savvy

MAY 26, 2010

As this change will have an impact on our users, we wanted to let you, a valued advertising partner, know about it. You might also be interested in these: TrueTwit: Managing Spammers on Twitter. Thanks,The Facebook Ads Team If you enjoyed this post, make sure you subscribe to my RSS feed ! Does it Work? LinkedIn Tips – Pop Quiz!

Privacy 150

Privacy News Facebook Lijit 150

Sherrilynne Starkie

JUNE 29, 2013

But little by little Twitter and Facebook have taken over the reader duties for me. I like that my online communities help surface the content that is most relevant to me and it seems to keep me up to date with news and events. Do you think that the Facebook Reader will provide you the news and information you need?

Features 271

Features Google Reader Facebook Flipboard 271

Convince & Convert

MARCH 10, 2013

Twitter is on its way to becoming something entirely different. This isn’t a new phenomenon, as Twitter’s first incarnation as short form narcissism gave more than a kernel of truth to the old complaint among non-users that “they didn’t want to know what people had for lunch.” Twitter as Storefront.

Twitter 167

Twitter Nielsen Forums Digg 167

The Marketing Blog

MARCH 2, 2010

Home About In the Media Moving One Step Closer to Dream Indian Companies on Twitter – A Usage Study March 3, 2010.10:02 I was just testing uberVU , a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least.

Comparison 222

Comparison Twitter Web 2.0 Facebook 222

Twist Image

DECEMBER 28, 2016

At what point will advertisers hold the publishers really accountable? That advertising would be highly targeted and relevant. The net effect of this would be that online advertising would not only be better than other media formats, but that it would be worth more to advertisers, because consumers would appreciate it more.

Advertising 49

Advertising Analytics Publishing How To 49

Ignite Social Media

APRIL 9, 2020

” Then again, nearly 1/3 of respondents said it was okay for brands to advertise with no caveats. .” ” Then again, nearly 1/3 of respondents said it was okay for brands to advertise with no caveats. GlobalWebIndex also did research around advertising during COVID-19. Notice the word some.

Survey 200

Survey Social Media Groups Groups 200

Waxing UnLyrical

SEPTEMBER 13, 2013

Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. Twitter and LinkedIn are great ways to get introduced to gatekeepers. Twitter is a great platform to find and connect with gatekeepers. Do you have a great community building strategy?

Blogger 263

Blogger Strategy Technorati Community building 263

agora pulse

SEPTEMBER 30, 2020

Has your social media agency avoided Twitter? Twitter marketing is one of the most popular forms of digital marketing. Do you love Twitter for marketing? Do you know how to generate high-converting traffic from Twitter? Do you know how to generate high-converting traffic from Twitter? (I Twitter threads.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

MAY 11, 2023

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns. These features allow you to keep Twitter a safe place for your brand and community.

Reputation 129

Reputation Tools Brands How To 129

Dave Fleet

FEBRUARY 4, 2016

This aggressive push led Facebook to become less and less about communities of ‘people like me’ and more replete with brands advertising to users. The gradual decline of Twitter. It’s more of a secondary ‘I happened to see that’ side-effect, whereas people often specifically search Twitter for news).

Social Media 150

Social Media News Trends Eventful 150

SocMed Sean

JANUARY 21, 2019

Additionally, if you listen closely, your customer and potential customers will tell you what they want from you with respect to new products/services. Want to know when they launch a new product? Try identifying and following their employees on networks like Twitter and LinkedIn. It’ll be shared via social media.

ROI 269

ROI Social Media CSR Knowledge Base 269

Sprout Social

APRIL 11, 2022

Instead, I’ll provide a primer to web3, and how it’s going to impact marketers and the future of online communities. Web3 lets communities build collective identities, with NFTs as the means to bootstrap real products. You can go to Facebook, Twitter or YouTube to create and or engage. The community is thriving.

Brands 89

Brands Applications Communities Yahoo 89

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Influencers are a critical component of an effective communications campaign. Connect with Lauren on LinkedIn or Twitter.

Influencer 211

Influencer Engagement Fashion Retail 211

SocMed Sean

MAY 30, 2018

Social Media Recruitment is a valid—and recommended— strategy to gain new, cutting-edge employees and expand your workforce. LinkedIn, Facebook, and Twitter are household names and well-known for their branding purposes. By now, we’ve all heard of Social Media. Even Instagram is getting a foothold in the business niche.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

Socialmedia.biz

MARCH 25, 2021

When Twitter first debuted hashtags, I’m not certain that they fully understood the magnitude of what they created and the widespread uses their feature would receive. The feature still acts as it did when it was first launched, although Twitter has bolstered up the systems around it to make hashtags easier to engage with.

Hashtag 78

Hashtag Brands How To Conference 78

SocMed Sean

DECEMBER 18, 2018

Engagement with your community should be the ultimate goal. They might tolerate ads as the price for the using a free platform, but they don’t come to social media for advertisements. Do they tweet industry news about the restaurant or food-service industries? They don’t want to be sold to. Does it always work, not necessarily.

Social Media 220

Social Media Meme Advertising Strategy 220

Pam Moore

JANUARY 17, 2018

This will impact how content is prioritized in your news feed. Yes, Facebook is continuing to favor content that is engaging and focused on building community, conversation etc. It means you must step up your game and learn how to do real marketing, branding, community building, advertising and the list goes on.

Facebook 164

Facebook Training Template Templates 164

agora pulse

NOVEMBER 4, 2020

When we say “paid social,” the first thing that jumps to mind is usually Facebook and Instagram, maybe with some Twitter, LinkedIn, or Pinterest Ads in there. If you’re like most advertisers, th e last thing that you’d probably think about is Reddit Ads. That can be to the misfortune of some advertisers.

Reddit 115

Reddit CPC CPM Cost 115

Visually SM

AUGUST 19, 2020

Companies have a lot more to gain from joining Facebook, Instagram, Twitter, and other such platforms. Twitter focuses more on news and current events, while Instagram is a visual social network, filled with videos, pictures, and testimonials. Twitter is the website for what’s going on right now. for Generation X).

Social Media 130

Social Media Brands Reddit Platform 130

agora pulse

DECEMBER 1, 2020

Community management. By offering community management, you can help them accomplish both goals at once. Agencies that provide community management usually respond to social media engagement, answer questions, and run private groups. Offer content creation from your social media marketing agency. Influencer marketing.

Social Media 136

Social Media How To Social Media Management Marketing 136

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Twitter as a tool to communicate during conferences. After attending SMX (I’ll post something on that soon) and SES NY, I realized that Twitter is a useful tool for conferencegoers to communicate their whereabouts or to share breaking news and announcements. Similarly, Michael Twittered during SES in April.

Twitter 131

Twitter Microblogging MySpace Yahoo 131