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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Technically, you can do it—but it opens you up to unnecessary risks and incidents that can cause financial loss and permanent reputational damage. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online.

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Discover Why Brands Are Winning Big with Creators: The Key to Unlocking Consumer Engagement

Bill Hartzer

According to the study, a striking 60% of consumers are more likely to engage with a brand that aligns with a content creator they trust. Deloitte’s report highlights the nuanced differences between content creators and traditional influencers.

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Why being active on social media is a win-win for employees and brands alike

Oktopost

This means, when your employees share content, they tap into their own networks, which often consist of connections that the brand itself may not reach. In addition, statistics show that when content is shared by employees, it receives 8x more engagement than the same content from the company channels.

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Today’s lesson is user-generated content 101 and five reasons why the future belongs to the users. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Their interaction is content of the highest order.

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Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes!

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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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