Jon Loomer

SEPTEMBER 6, 2023

Meta made a change recently that is leaving advertisers confused. Let’s get straight to it… “Doesn’t Have Any Pixels Yet” Advertisers manage access to their Meta pixels within Business Settings under Data Sources. Note: You’re probably already seeing this for your pixel and Conversions API.

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API Eventful Advertising Conversation 191

Mindjumpers

SEPTEMBER 4, 2012

Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform. It includes some new global stats revolving Facebook usage as well as advertising insights. Just over 50% of Facebook’s users are on mobile – that means 543 Million mobile users. More than 3.2

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Advertising Facebook Comparison Sample 260

Buffer Social

NOVEMBER 2, 2017

There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. For example, audience targeting, budgeting , A/B testing, pixel tracking, writing, designing, and analyzing all need to be taken into account if you want to see positive ROI from social media advertising.

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ROI Advertising Conversation Social Media 111

Jon Loomer

DECEMBER 23, 2020

You’ve undoubtedly heard that Apple is making big changes to data tracking permissions in iOS 14 that could significantly impact Facebook advertisers, publishers, and app developers. You’ve surely heard of this news in stark terms, that advertising will be less effective and businesses will suffer. What’s true?

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Facebook Apple Privacy Advertising 217

Jon Loomer

JANUARY 26, 2021

How this impacts advertising beyond iOS users. Mobile Web and app Tracking. In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. This will impact marketers promoting an iOS app, typically for installs and in-app conversions. How that prompt directly impacts Facebook ads.

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Aggregator Facebook Apple Training 212

Jon Loomer

FEBRUARY 17, 2017

I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. Many advertisers have unrealistic expectations that ads will or should always work — or they should be easy. Similarly, Facebook needs volume in order to optimize for a conversion.

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Advertising Facebook CPC CPM 167

agora pulse

APRIL 10, 2019

If you’ve been running ads on multiple platforms like Facebook and Google, you’ve probably had difficulties determining how to attribute your conversions. Not knowing which sources are responsible for specific actions (like conversions) makes it difficult to allocate and scale your advertising. View Your Data.

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Conversation Facebook How To Adwords 112

Jon Loomer

MAY 20, 2015

One of the primary reasons marketers run Facebook ads is for conversions. Many advertisers are disappointed when they run campaigns that don’t yield the expected results. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” Should it be conversational or professional?

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Cost Conversation Facebook Sample 113

Bill Hartzer

NOVEMBER 2, 2021

The mark consists of a blue geometric design consisting of two loops, and the word META in black.”). Trademark number 97097363. Goods and Services Description.

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Telecommunications Wireless Software Applications 218

Pam Moore

JANUARY 28, 2016

Instead, you need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer. Learning how to increase conversions and sales using Twitter requires both art and science. Using web analytics such as Google Analytics to optimize conversions and sales.

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Conversation Tips Twitter ROI 113

yMarketingMatters

JANUARY 10, 2014

Measurement, statistics and content between social media, website, email and online advertising overlap and are influenced by one another. The exponential growth of smartphones and other mobile devices is real. More people are using mobile devices to view Web pages. Remember to check how emails display on mobile.

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Social Media Tips Marketing Mobile 277

The Realtime Report

AUGUST 16, 2021

Make use of video marketing: Use YouTube and social media to promote your products through knowledgeable advertisements, catering to the product use, product function, and product specifications. It is important to look into the amount spent on each and every advertisement campaign. Make your website mobile friendly.

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Strategy Marketing Guidelines Review 172

Jon Loomer

NOVEMBER 9, 2022

I know that advertisers will want the ability to target their email lists. These are mobile device IDs. Note I haven’t been running ads to drive traffic, so this low number is possible based on advertising traffic. Let me know in the comments below! Let’s cover these audiences now… Customer File.

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Eventful Engagement Organization Groups 207

Sprout Social

MAY 15, 2024

Viewing detailed real-time analytics and generating custom reports, optimizing influencer strategy and measuring conversions directly from influencer campaigns. Tracking brand-related conversations to gain visibility into customer experiences and attitudes. Establishing a consistent posting schedule and content calendar.

Social Media 89

Social Media Social Media Management Sentiment Collaboration 89

agora pulse

JUNE 7, 2016

The beauty of Instagram ads is that they are a great way to get leads and generate traffic to your website, your landing page, or your mobile app from Instagram. For some industries or products, like mobile apps, Instagram ads perform better by giving a cheaper cost per download. How have you been monitoring them? Until today….

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Comments Instagram API CPC 60

Jon Loomer

FEBRUARY 27, 2018

Facebook has opened up a new placement for advertisers to reach their potential customers: Marketplace. The Marketplace placement allows advertisers to place their ads into Marketplace when users are viewing it from the mobile app (no desktop yet). I checked Marketplace from my mobile app, and I am seeing ads there.

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Facebook Feed Feedly Advertising 167

Writtent Blog

DECEMBER 6, 2023

If you’re a small business or new startup, you don’t have money to waste on expensive advertising like your bigger competitors can. Most people think published work is more valuable than a simple blog post, and articles cost less than advertising in the same magazine. Publish articles in trade or local magazines. Reuse content.

Small Business 98

Small Business Marketing Compete Directory 98

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again.

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Bazaarvoice Mobile How To Focus Group 230

Later

JULY 21, 2019

With over 2 million monthly advertisers , more businesses are realizing how effective Instagram advertising can be! In our Ultimate Guide to Instagram Advertising , we cover everything you need to create, launch, and measure the success of your first Instagram ad campaign! Why You Should Advertise on Instagram .

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Advertising Instagram Campaign Video 53

Jon Loomer

SEPTEMBER 18, 2023

The classic example is in your mobile Facebook news feed. You have the ability to control whether ads are shown on mobile or desktop (all devices by default). You have the ability to control whether ads are shown on mobile or desktop (all devices by default). You should consider Advantage+ Placements for any type of conversion.

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Feed Feedly Real Estate Instagram 176

Writtent Blog

DECEMBER 18, 2023

Curate and comment on the best content. Every year, more and more consumers access your content on their mobile devices. Is your website easy for your mobile visitors to read, navigate, and share? Please comment and share it with your friends!” “To Comment on related blogs and forums. Hot trends 6.

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Tips Content Press Release Marketing 98

Jon Loomer

FEBRUARY 25, 2018

Facebook announced several changes to Facebook ad metrics that will impact the results advertisers see and how they see them. But following are a few highlights: Various mobile app actions. Carousel Card breakdown for conversion metrics. Mobile App Actions Conversion Value. Let me know in the comments below!

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Metrics Facebook Sample Samples 162

Ignite Social Media

FEBRUARY 23, 2021

Advertisers are starting to allocate more of their marketing dollars to Reddit. If you’re interested in joining the conversation, here’s what you need to know about Reddit’s current advertising offerings. Reddit ads support the following objectives: Brand Awareness and Reach, Traffic, Conversions, Video Views, and App Installs.

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Reddit Tips CPM CPC 78

Sprout Social

APRIL 20, 2017

Social media advertising is more than a $8.4 As people interact more and more with ads across social platforms, the ability to monitor and engage with comments on ads—similar to how you would on organic posts—is essential to a successful brand strategy. Getting Started with Ad Comments Inside Sprout. billion dollar market.

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Comments Facebook Social CRM Collaboration 52

Jon Loomer

JULY 23, 2019

Fortunately, for advertisers who are in need of case studies , best practice guides , tips , resources , updates , and industry-specific information , Facebook offers a trove of helpful information presented in visually-appealing formats. Facebook Mobile Studio. Turn Great TV Ads into Great Mobile Ads. Facebook Through the Lens.

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Curation List Automotive Real Estate 167

Keyhole.co

NOVEMBER 9, 2023

The main idea behind influencer marketing is that recommendations and advertisements from popular personalities are considered more authoritative and credible, which helps to increase sales and attract new customers. Even when stimulating sales, it can be cheaper than traditional channels like contextual and targeted advertising.

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Metrics Influencer Campaign CPA 52

Sprout Social

MAY 11, 2023

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns. Take Message Spike Alert notifications connected to Sprout’s Smart Inbox.

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Reputation Tools Brands How To 127

Ignite Social Media

JANUARY 28, 2019

Within ads manager, Facebook requires advertisers to select an advertising objective. These categories consist of awareness, consideration and conversion. If measuring attribution is your goal, you may want to consider a conversion objective. Conversions : Get more people to use your website, Facebook app, or mobile app.

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Facebook Construction Advertising Eventful 138

Webbiquity SMM

JUNE 21, 2022

However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. So brands need to target their marketing to ensure they engage customers in the places where they are most likely to get conversions and sales. Image credit: Olya Kobruseva on Pexels.

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Influencer Brands Policies Privacy 288

Jon Loomer

APRIL 24, 2019

Conversion Optimization. One way Facebook can do this for you is optimizing to show ads to people most likely to convert — or perform the specific conversion action you want. Conversion Tracking. But these may have little, if any, connection to whether conversions occurred. Let me know in the comments below!

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Eventful Facebook Analytics Aggregator 167

Buffer Social

MARCH 16, 2017

Using the Facebook advertising system, marketers can now reach any specific segment of Instagram’s 600+ million users. Instagram advertising uses Facebook’s advertising system which is very comprehensive and powerful. And just last year, it more than doubled its advertiser base in six months to 500,000 advertisers.

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Instagram Advertising URL FAQ 111

The Realtime Report

DECEMBER 16, 2013

Facebook puts its web feed in motion with auto-playing videos – shortly after rolling out auto-playing videos to mobile users, they’ve now arrived on Facebook.com (TechCrunch). Let us know in the comments below! Any social media updates that we missed?

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News Instagram Social Media Twitter 156

Jon Loomer

OCTOBER 30, 2018

In the simplest terms, think of it like this… When discussing attribution — or in this case, Facebook attribution — we’re looking to determine the cause of a conversion. Atlas has now been repurposed in the form of the Facebook Attribution Tool, and it’s available to all advertisers.

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Tools Facebook Conversation Report 167

Social Media Strategies Summit

NOVEMBER 14, 2019

As a result, LinkedIn has become the go-to social media site for amplifying employee voices, developing thought leadership, sharing behind-the-scenes stories and starting conversations. RESULTS : The video has been viewed some 160,000 times, garnering more than 120 comments and nearly 5,000 likes. 3 Best Buy Shows They Have Heart.

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Class LinkedIn Brands Microsoft 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). Subscribe to the comments for this post? Tweet This!

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B2B Marketing Mobile CPM 279

Jon Loomer

NOVEMBER 8, 2017

Until now, advertising to a universal audience meant one of two things: 1) Lots of manual work or 2) Ignore it and focus on a single language. There are two primary examples of when this would come in handy: Advertising to a single country that is dominated by two or more languages. Advertising to multiple countries at a time.

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Facebook URL Advertising Mobile 144

Social Media Marketing

MARCH 27, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. At the Native Advertising Summit (see?

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Social Media Mobile Nielsen Press Release 164