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Are Most Advertisers Asleep At The Wheel?

Twist Image

Advertising used to be easy. In the golden age of advertising, you could - literally - buy your way to the top. Not just in terms of changing the distribution and media models, but in how advertising is planned and managed. Media is bought, ads are placed and metrics are gathered post campaign. Advertising is hard.

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3 Simple Ways to Encourage Your Audience to Create More User-Generated Content

Pixlee

With personalized advertising surfacing more and more on the internet these days, one thing proves to be true: consumers value real-life experiences and connections. In fact, studies show that 84% of consumers trust peer recommendations more than any other source of advertising. Use a UGC Platform. It builds trust and authority.

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Create a Meta Pixel Event that Fires After Scrolling 70% Down a Page

Jon Loomer

You may have comments, a footer, and maybe some other widgets and ads. Create an Engagement campaign. But, that may not be ideal. A typical blog post may actually have a lot of content that people don’t read after the article itself. So, keep this in mind. But, there’s an alternative.

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Pinterest for Business: How to Go Beyond Pretty Pins and Engage More Customers

agora pulse

Pinterest for Advertising. Pinterest advertising provides marketers with the opportunity to earn from Pinterest’s 367 million users. Here are some of the Pinterest advertising tools you may have missed: Promoted Carousels. Landing pages historically produce better conversions, so Pinterest advertisers are loving this one.

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Are You Struggling With Pay Per Click Conversions?

Small Business Mavericks

When monitoring a pay per click advertising campaign there are several sets of numbers that are important. Click through rates (CTR) are one area that many advertisers concentrate on with the theory being the more visitors you receive to a site, the more opportunities their are for sales. Your ad unit has failed to deliver.

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Top 10 Demand Generation Tools for 2024

Oktopost

Generating demand for your product takes more than a one-off campaign. These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns.

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8 Basic Yet Necessary Tools or Plugins for your Site

Idaconcpts

While these are a totally different beast than going the advertising campaign way, there’s still something to be said for having an extremely functional and user friendly site for brand recognition. First, let’s see how effective a good widget or app can be. This handy widget makes embedding a form simple and intuitive.

Sites 139