Sprout Social

OCTOBER 10, 2023

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. In this article, we’ll cite more data from our Q3 2023 Pulse Survey as we explore campaign types. What is an influencer marketing campaign?

Examples 127

Examples Influencer Campaign Marketing 127

Jon Loomer

MAY 12, 2021

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. If you want to create a conversions campaign, you can only optimize for one of your eight configured events. During this time, it’s going to be easy to blame iOS 14 for every poorly performing campaign. So, what’s happening now?

Advertising 217

Advertising Facebook Aggregator Eventful 217

agora pulse

AUGUST 23, 2018

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. With Facebook advertising, you can target people who have had different levels of engagement with your business both on and off the platform.

Advertising 111

Advertising Campaign Facebook Buy 111

Koka Sexton

JANUARY 5, 2023

By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively. Understanding how to qualify leads is integral to running successful B2B marketing campaigns. Campaign Performance. Engagement and Retention.

Metrics 140

Metrics B2B ROI Advertising 140

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. TikTok ad options.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Jon Loomer

FEBRUARY 24, 2021

There’s a lot of chatter in the world of Facebook advertising right now. You’re likely more confused and frustrated about the state of advertising than you’ve been in some time. Even if you assume worst-case scenarios once the iOS 14 prompt goes live, advertisers are going to be just fine. Look, I get it.

Advertising 216

Advertising Facebook How To Privacy 216

Sprout Social

NOVEMBER 25, 2020

In a pay-to-play game, social media advertising is a must for brands. Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. In this resource, you’ll find all our essential guides to paid social advertising. Instagram advertising strategy.

Advertising 142

Advertising Resources Social Media Instagram 142

Sprout Social

JULY 15, 2020

Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. With the app’s immense popularity, TikTok ads could be a great addition to your social media advertising strategy. TikTok advertising is rapidly evolving as the platform grows.

Advertising 140

Advertising How To Campaign Hashtag 140

Jon Loomer

OCTOBER 11, 2023

Meta advertising is nothing like it once was. The role of the advertiser has changed. Some advertisers have embraced this brave new world. We experimented with grouping interests in one ad set and lookalikes in another. I created a whole strategy around it using Evergreen Campaigns. The strategies have evolved.

How To 189

How To Groups Groups Campaign 189

Jon Loomer

DECEMBER 4, 2023

You can run your survey test on a specific campaign, campaign group, or across your entire ad account. Brand Lift is determined by comparing results from people who saw your ads to a holdout group who didn’t see them. Your test can include up to three questions like: Do you recall seeing an ad from this brand?

Brands 146

Brands Survey Campaign Groups 146

Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Social Media Strategies Summit

MARCH 3, 2020

The Influencer Summit team had the change to talk with Joel Beckett, CEO of The Outloud Group , a Detroit-based influencer marketing agency, about the value of influencer marketing, the opportunity it presents for brands, and how brands should think about influencer marketing as a full-funnel strategy. Joel : For sure.

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Influencer Groups Groups Guidelines 130

The Realtime Report

OCTOBER 25, 2022

What Is an Audience Profile, and How Does It Impact Advertising. An audience profile is very important when it comes to advertising and is something that should never be skipped. An audience profile is very important when it comes to advertising and is something that should never be skipped.

Advertising 91

Advertising Influencer Types Strategy 91

Jon Loomer

MARCH 11, 2024

Here is how they work… Advantage Detailed Targeting Advertisers provide detailed targeting inputs that Meta prioritizes. Your audience can be expanded to reach people beyond that group if better results can be found. Otherwise, advertisers had the option of turning it on or off.

Advertising 172

Advertising Groups Groups Conversation 172

Jon Loomer

DECEMBER 6, 2023

I recently discussed the four most important factors that impact Meta advertising results. Far too many advertisers waste their time on these three things when the impact of their efforts is often negligible. Advertisers are slow to adjust to the evolution of Meta advertising. This post is necessary.

Campaign 153

Campaign Advertising Cost Conversation 153

Sprout Social

AUGUST 3, 2022

If you’re looking to increase brand awareness and reach for your business through online advertising, there’s no better platform to turn to than the Internet’s second largest search engine. When to use: These types of YouTube ads are best used for brand awareness campaigns. Start a new campaign. Bumper ads.

YouTube 111

YouTube Advertising CPA Cost 111

Social Media Strategies Summit

JANUARY 2, 2020

To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product. But the campaign didn’t end on social.

Campaign 166

Campaign Meme Instagram Social Media 166

Jon Loomer

FEBRUARY 26, 2024

Meta launched Advantage+ Audience in August of 2023 , but the vast majority of advertisers still struggle to leverage it properly. Additionally, you should reconsider campaign construction strategies due to how it works. Audience Suggestion This is a unique approach, so advertisers may be inclined to provide an audience suggestion.

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Construction Cost Issues Conversation 181

Social Media Strategies Summit

SEPTEMBER 12, 2019

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? How does programmatic advertising work? Source: Choozle.

Advertising 118

Advertising CPM CPC Buy 118

Jon Loomer

FEBRUARY 28, 2024

I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Too many advertisers take it for granted or simply don’t realize the impact it has on ad delivery. The selection of a performance goal should be one of your top priorities when creating a campaign.

Eventful 191

Eventful Conversation Campaign Types 191

Jon Loomer

JANUARY 3, 2024

When you create a Meta ad campaign, are you making sure that your image, video, and text all look the way they should in each placement? Many advertisers forget to optimize Meta ad creative by placement — or they don’t know that they can. Each placement group has a different ideal aspect ratio (square, tall, or wide).

Groups 143

Groups Groups URL Video 143

Mindjumpers

NOVEMBER 17, 2014

When targeting start by dividing your community into groups based on their level of loyalty. Also you can chose to pay per click or per impression, e.g. if you are running a campaign to create app engagement it is preferable to pay per click, because driving traffic to the app is the key objective. ?.

Advertising 230

Advertising Facebook How To Guidelines 230

Social Media Today

MARCH 21, 2022

Google's new ad placement options give advertisers more capacity to support specific business groups.

Google 148

Google Campaign Groups Groups 148

Buzz Marketing for Technology

NOVEMBER 28, 2012

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

Focus Group 247

Focus Group Groups Groups Loyalty 247

SocMed Sean

MARCH 3, 2022

Over time, Pinterest has changed to become more of a video and e-commerce platform, generating revenue through advertising and more specifically through promoted pins, which are paid for by advertisers and marketers to sell their products. Here are some thoughts about including Pinterest as an effective part of your campaigns.

Strategy 195

Strategy Marketing Automotive Campaign 195

Jon Loomer

JANUARY 31, 2024

One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. Someone visited our website and performed a specific action or group of actions that are important to us. That information is shared with Meta to help enhance our advertising.

Eventful 173

Eventful Conversation API URL 173

Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

Examples 92

Examples Campaign Discount Marketing 92

Jon Loomer

AUGUST 30, 2023

In both cases, Meta can expand the audience to reach people beyond that group. The result was that most advertisers assumed that Meta was significantly expanding our audiences. It’s similar to how the targeting power for purchases is greater for Advantage+ Shopping Campaigns than simply going broad when optimizing for purchases.

Cost 185

Cost Campaign Advertising Products 185

Audiense

JUNE 27, 2018

So, we wanted to identify the most relevant players for the audience of this edition of the festival, as a practical example for companies interested in implementing an influencer marketing program or in order to develop a specific campaign with brand ambassadors and also to enlighten their PR strategy and/or media planning. Publicis Groupe.

Analysis 96

Analysis Advertising Journal B2B 96

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. But, my challenge to you is to put that paradigm aside and think about the four main groups media types.

Marketing 367

Marketing Syndication Adwords News 367

Jon Loomer

SEPTEMBER 26, 2022

Advertiser connects your email address to their CRM. You (the advertiser) can allow Facebook to host the PDF, JPEG, or PNG file. There are a few groups that could benefit most from Gated Content. A second group that benefits is those who don’t have a website — or an effective website. Who is This For?

Content 211

Content Facebook Groups Groups 211

Pixlee

SEPTEMBER 8, 2020

38% of consumers are more likely to trust a brand that shows diversity in their advertising. It takes more than just searching through stock photo libraries to find images of underrepresented groups. Instead, try these five tactics to make your next marketing campaign more diverse with inclusive content. Pass the Microphone.

Campaign 77

Campaign UGC Marketing Authentication 77

Jon Loomer

JANUARY 22, 2024

We’re moving into a new era of Meta advertising. It could also be because you’re running an Advantage+ Shopping Campaign. This is now the default option when setting targeting in manual campaigns, though you can currently switch back to the original audience options. But that’s part of the issue here.

Embedding 163

Embedding Eventful Cost Issues 163

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

Advertising 238

Advertising Engagement Facebook Study 238

Convince & Convert

APRIL 13, 2017

For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately, sales. Furthermore, Facebook has dozens of ad unit types and audience combinations, so drilling down to “one thing” that suits all advertisers is nearly impossible.

Advertising 129

Advertising Features Facebook CPA 129

Ignite Social Media

APRIL 9, 2020

” We asked consumers their thoughts on the matter and 2/3 of respondents said they think it’s okay, for at least some brands, to continue advertising on social media. ” Then again, nearly 1/3 of respondents said it was okay for brands to advertise with no caveats. .” Notice the word some.

Survey 200

Survey Social Media Groups Groups 200

Jon Loomer

MAY 19, 2016

As discussed a few weeks ago , I’ve realized that while my content is intended for advanced Facebook advertisers, many of those who read these pages or receive my emails are actually beginner or intermediate advertisers. I wanted to create something for those groups without impacting my blog content. The Facebook Pixel.

Advertising 120

Advertising Facebook Training News 120