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6 Targeting Mistakes Advertisers Make

Jon Loomer

Meta advertising has changed rapidly the past few years, and that leads to several common targeting mistakes. I admit that I miss the old days of Facebook advertising — before it was Meta advertising. It’s a step that’s often missed by beginner advertisers. Nonexistent or incomplete use of exclusions.

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Promote Facebook Groups with Ads in Meta Ads Manager

Jon Loomer

Meta advertisers have long asked for the ability to promote Facebook groups with ads. Instead, advertisers found workarounds to accomplish the same thing. Meta is rolling out built-in solutions for promoting Facebook groups within Ads Manager. Your primary goal may be to drive more group signups. That is changing.

Groups 184
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Civil Rights Groups Call on Advertisers to Pause Facebook Ad Spend in July

Social Media Today

Civil rights groups have called on advertisers to stop their Facebook ad spend in July in protest against the company's inaction over racist and divisive content.

Groups 218
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Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

Meta gives advertisers seemingly limitless metrics that can distract us. While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. Each group has a different level of usefulness. There is no need to prioritize any metric over this group. Be careful.

Metrics 164
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What an Ad-Free Facebook and Instagram Subscription Could Mean to Advertising

Jon Loomer

Such a move could be enormously disruptive to Meta’s advertising business, which has been by far its biggest revenue driver to date. It would also disrupt advertisers. This law aims to give users more control over their data, which could further restrict Meta from collecting it for advertising and other purposes.

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Civil Rights Groups Call on Major Advertisers to Pause Facebook Ad Spend in July

Social Media Today

Civil rights groups have called on advertisers to stop their Facebook ad spend in July in protest against the company's inaction over racist and divisive content.

Groups 148
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How to Unlock New Opportunities with Facebook Groups Using the Branded Content Tool

Ignite Social Media

Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. How It Works. Image Source: Social Media Today.

Groups 172