Buzz Marketing for Technology
MAY 16, 2012
Social media allows the marketer to jump into the fray and to CREATE outcomes instead of being a victim. In the traditional model, media buyers would buy spots, ensure that the commercials ran, and then get feedback on their reception 3 months after the fact. It’s all relative The speed with which social media spreads ideas and.
Buzz Marketing for Technology
SEPTEMBER 22, 2008
Expo Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens). Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!)
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Buzz Marketing for Technology
MARCH 23, 2011
You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. Using social data, we have discovered that people tend to think about auto insurance when their kids are going to prom. Let’s say you’re an auto insurance company.
Buzz Marketing for Technology
JUNE 5, 2013
These critical moments are known as the First Moment of Truth (or FMOT), and they determine whether or not all the advertising and promotion marketers have invested will pay off. Try adding a YouTube channel to your social media arsenal. Increase the reach of your TV advertisements by posting them online. Brand Consistency.
Buzz Marketing for Technology
DECEMBER 8, 2010
Facebook Advertising – will continue to improve and unfortunately get more expensive. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. So people are looking for an alternative and that’s Facebook Advertising.
Buzz Marketing for Technology
SEPTEMBER 7, 2011
“I wish we didn’t have to spend 10 hours creating a report every month to show [advertisers] that what we’re doing is worthwhile.” Victoria Harres, PR Newswire. Does that sound like your job? I know it sounded like plenty of roles I had within major companies! But I need your help to vote for my session!
Buzz Marketing for Technology
AUGUST 10, 2009
Now with the new era of Social Commerce about to dawn then perhaps advertisers will want to BUY targeted ads based on social profile of an individual. One thing is for sure – we have a long way to go when it comes to social media marketing and this is just another frontier that we have yet to discover.
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