Techipedia: Tamar Weinberg

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8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

So you think your business is ready to get into paid advertising channels? She’s not ready to buy a tablet right now, but she’s been researching tablets because once she gets her year-end bonus, she’s going to buy one. Her boss has been talking about buying a tablet next week. Or are you into them already?

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How Consistent Branding is Being Challenged in the Digital Age

Techipedia: Tamar Weinberg

Digital management software also often provides features such as an approval process for all artwork and a best practice area which allows users to share files and ideas which is also accessible to external parties, including branding, marketing, advertising, and PR agencies to ensure consistency among all channels. Like this post?

Brands 185
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Facebook Fans: Are They Worth the Excitement?

Techipedia: Tamar Weinberg

Coffee and cigarettes I can quit, but for some reason Facebook has a hold on me, and after doing some research, I have found that I am not the only one. In other words, having a Facebook page for your small business is a great way to advertise. Facebook Fan Research. Not bad for a page that takes about twenty minutes to create.

Facebook 172
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Why Hiring a Marketing Department Has Changed—5 Subjects a Business Owner Must Now Consider in Every Interview

Techipedia: Tamar Weinberg

You first get a background check , then you ask about their past experiences, how they plan to use commercials and newspapers to advertise, how they plan to measure success, etc., Ask the candidate about how they plan to increase organic search rates as well as utilize pay-per-click (PPC) advertising. and the interview was over.

Marketing 162
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How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

Strategy involves competitive research, benchmarking, messaging, audience identification, determining platforms for engagement, setting overall program and conversion goals, and setting up metrics. The advantage here is, or should be, full integration with all advertising activities. Pre-launch SMM Activities. Like this post?

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Where are the people most likely to buy your products and services? Social media gives businesses on small budgets the ability to find out what people are saying about them (and others) in their industry, without paying large sums on market research. Research the best strategies for you and the plan accordingly.

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

Advertising the campaign and making it seem popular already can help build that success. For some campaign, spending money in advertising can be worth it to jump start the program. Jeremiah Owyang is a web strategist and partner at Altimeter Group, a research based advisory firm focused on the latest technology innovations.

Tools 277