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This Week in Social Media – 8/7/2013

Social Media Marketing

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report. million a day.

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This Week in Social Media – 4/3/2013

Social Media Marketing

Trends in consumer marketing are showing that consumers want less advertising and more interaction. Facebook Exchange (FBX) is an advertising service that allows brands to serve targeted ads based on interactions on Facebook. Google Think is a constant source of rich insights and research.

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Where are the people most likely to buy your products and services? Establishing a social media strategy will help you see where potential customers are hanging out. With your ear to the ground on social media, you’ll be the first to know if your product is working or if changes need to be made. David, Spot-on opinion.

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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. That’s why social media is important. I hope that doesn’t detract you from buying the book! Tamar is also the author of The New Community Rules (July 2009).

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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Organizations have used it for developing programs, marketing efforts, research, and education. It also allows you to share your bookmarks on other social networking sites. This is great for sharing code, developing a web site, or for storing research findings. Tamar is also the author of The New Community Rules (July 2009).

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

More people were reached using one advert or one advertising channel. Again, this was not new – the British Empire enabled inter-continental trade centuries earlier – but the mechanism was still similar: a product was global by being sold in a series of local markets. Ideas and good products spread faster.

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The Great Social Media Traffic Debate: Niche or General Networks?

Techipedia: Tamar Weinberg

The aim of my little experiment was to test the assumption that search traffic was of a higher quality than social media traffic. Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. Good research, as always!