New report resurrects AVE measurement for influencer campaigns
Sherrilynne Starkie
AUGUST 15, 2018
I first heard of Advertising Value Equivalency (AVE) very early in my agency career, way back in the 90s. More often than not, clients didn’t buy it. More often than not, clients didn’t buy it. Click To Tweet The report doesn’t give a rationale for the $5 CPM. They still don’t.
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