The Audacity of Free: The Products and Services Edition
Techipedia: Tamar Weinberg
JULY 29, 2010
In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. Social media should not continue to give off the mindset that it’s easier to get things for free. Sadly, it absolutely has. I’ll Respect My Time.
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