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This Week in Social Media – 4/3/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine. Monday was April Fools Day, during which seemingly every brand got in on it and pranked the internet with a gag or two, poking fun at themselves or their products. What's in question is how users will react to it.

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BrightEdge Awarded Patent for Operationalizing SEO

Bill Hartzer

The system of claim 11, wherein using a plurality of search terms to generate search results includes using a plurality of keywords.

SEO 98
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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

That’s why Coca Cola strives to produce its products so that they taste exactly the same no matter where they are made or sold. If you are supporting one product today, try to avoid turning against that product tomorrow, barring any unforeseen or unknown information. Inconsistent Behavior Customers tend to value consistency.

Brands 236
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Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

4: Online Driven Companies – Social media can be used to drive traffic to online websites. Communities, social news sites, and online sharing can be leveraged to build a site following. Low Return Industries These types of businesses tend to take a long time to create return in social media. Answers Yahoo!

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. If all of those things are true and your company is social media savvy, there’s a good chance you’re already using it. Nielsen BuzzMetrics.

SM2 202
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We Interviewed 75 Top Social Media Marketers. Here’s What They’re Working On, Today

Buffer Social

On the flip side, one big theme of the content, planning, and strategic projects was social media ads. A whopping 33 out of 150 social media managers mentioned “paid advertising” in their biggest projects for the week. What social media managers are working on right now (the complete list).

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Where are the people most likely to buy your products and services? Establishing a social media strategy will help you see where potential customers are hanging out. With your ear to the ground on social media, you’ll be the first to know if your product is working or if changes need to be made. Answers Yahoo!