Jon Loomer

APRIL 1, 2024

I love these real-life examples… When advertisers complain about over-reporting in Ads Manager , there’s usually a good reason. This Applies to Purchases, Too I wonder how often this leads to advertisers claiming results are wrong and inflated. People don’t have to buy the product that you’re promoting.

Conversation 144

Conversation API Eventful Report 144

Sprout Social

NOVEMBER 29, 2021

did TikTok really make me buy it?). Seventy-one percent of consumers found themselves using social media more in the last year than ever before and 34% say they’re using it to learn about products, services and brands. knowledge of the brand) makes them more likely to buy on social.

Buy 143

Buy Brands Survey Apparel 143

Social Media Strategies Summit

NOVEMBER 30, 2020

They have witnessed marketing and promotional roles transitioning onto Instagram (as well as other social media channels); 70% of shoppers now turn to Instagram for product discovery. According to the 2019 Influencer Marketing Global Survey by Rakuten Marketing , 99% of consumers discover new products because of their influencers.

Products 164

Products Instagram Brands How To 164

Social Media Strategies Summit

SEPTEMBER 12, 2019

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? Traditional vs. Programmatic Media Buying.

Advertising 118

Advertising CPM CPC Buy 118

Ignite Social Media

JANUARY 3, 2017

We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind for your 2017 social media buying. Opened to all advertisers last year, Instagram is turning out to be what marketers hoped for and more.

Buy 127

Buy Social Media CPM CPC 127

The Realtime Report

MARCH 5, 2014

Starting March 4th, consumers can instantly purchase products that they see on TV through Twitter, Facebook or Instagram. It’s a way for consumers to respond, opt-in and buy with a social post from anywhere they encounter a brand’s message; previously that included print, in-venue and online sources.

Buy 164

Buy Products Instagram Twitter 164

Jon Loomer

MAY 17, 2018

Dynamic Product Ads are magical. A user visits a website or adds a product to cart. Finally, we show them an ad of that specific product and complete the sale. It’s a win-win because the advertisements aid in completing purchases and ensure the user sees a high-quality, relevant ad. We know the flow.

Products 167

Products Facebook Advertising Upcoming 167

Ignite Social Media

JULY 11, 2023

Paid social media advertising should be a key part of any business strategy. It’s no wonder that businesses are increasingly turning to paid social media advertising to reach their target audiences. It’s no wonder that businesses are increasingly turning to paid social media advertising to reach their target audiences.

Advertising 60

Advertising Social Media Brands CPM 60

The Realtime Report

JUNE 19, 2019

How to Get Started in Media Planning and Buying. Businesses can no longer simply put ads on products, in the newspaper, on the radio, and on television and call it good. A couple of these positions in the advertising and marketing realms are the media planner and the media buyer. The simple days are gone.

Buy 93

Buy How To Training Education 93

ProBlogger

NOVEMBER 29, 2023

The post Build Blog Products That Sell 5: Finding Customers appeared first on ProBlogger. That’s why for the past few weeks, we’ve been learning how to create products that are inspired by (and that tie into) your blog , and how to plan to sell them to an audience whose collective disposable income isn’t quite what it used to be.

Products 42

Products Diagrams Badge Buy 42

Kikolani

MARCH 21, 2012

And there are many advertisements like those. Those that motivate us to take action, check the product website online, or even buy the product. Then later, you ask him to buy your product. Just be sure to only recommend products that you think will be useful to your readers. The Ben Franklin Effect.

Buy 167

Buy Products Newsletter eBook 167

Jon Loomer

FEBRUARY 15, 2024

There’s a balance when it comes to targeting exclusions that many advertisers get wrong. If you’re promoting a product that can only be purchased once, it makes sense to exclude those people who already bought that product. Beyond excluding the product you’re promoting, there’s just no need.

Cost 130

Cost Advertising List Buy 130

ProBlogger

DECEMBER 7, 2023

The post Build Blog Products That Sell 6: Tell the World appeared first on ProBlogger. Welcome to the final installment in our hexalogy, concerning how to sell blog products in an era when people are reaching into their pockets and finding mostly lint. The benefit of the product is far more important than the product itself.

Products 42

Products eBook GPS Blogger 42

ProBlogger

NOVEMBER 15, 2023

The post Build Blog Products That Sell 3: Develop Your Product appeared first on ProBlogger. Welcome to the third weekly instalment in our series on how to sell products of your own creation, via your blog, in a world in which everyone’s reluctant to spend money. This guest series is by Greg McFarlane of Control Your Cash.

Products 40

Products eBook Blogger Content management systems 40

ProBlogger

NOVEMBER 8, 2023

The post Build Blog Products That Sell 2: Analyze the Market and Competitors appeared first on ProBlogger. And then, if you market yourself in the right fashion, they’ll buy what you’re selling. Would there be any market for a handy ebook that tells readers where to buy inexpensive tickets throughout the world?

Products 41

Products Marketing eBook Research 41

Ignite Social Media

JUNE 23, 2016

Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. One of the biggest advantages of advertising on Facebook is the ability to target specific groups of highly engaged people.

Buy 112

Buy CPM Facebook API 112

Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Ignite Social Media

OCTOBER 6, 2017

There are two strategies for approaching paid media buying: directly from the platform or through third-party software companies. Trends in Paid Social Buying. With more money being devoted to paid, brands need help placing and optimizing these buys. Buying Direct vs. Through Third-Party Software.

Buy 107

Buy Social Media Strategy Software 107

Audiense

JUNE 16, 2017

Businesses need to better understand their customers to design and develop more personalised and targeted products, services and marketing activities. These factors are categorised by how likely the audience is to be influenced by brand name, product utility, advertising, social media and word of mouth via friends and family.

Buy 133

Buy Influencer YouTube Advertising 133

agora pulse

AUGUST 23, 2018

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. With Facebook advertising, you can target people who have had different levels of engagement with your business both on and off the platform.

Advertising 111

Advertising Campaign Facebook Buy 111

Oktopost

JANUARY 13, 2020

The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. Therefore, social or user generated content platforms like Quora, G2Crowd, and Capterra are gaining popularity as sources for software and other B2B product reviews.

B2B 119

B2B Advertising Campaign Statistics 119

Waxing UnLyrical

MAY 20, 2012

But we’re talking about one of the most powerful cultural forces of the 21st century … and you can actually buy a piece of it. Sure, GM got off of there , but GM can afford TV block time and is hardly a surefire fit for general social media advertising. Facebook is buying like crazy. But it’s not buying garbage tech.

Buy 263

Buy Social Media Yahoo Facebook 263

The Realtime Report

JULY 21, 2014

Facebook tests new ‘buy’ button for online purchases in U.S. – Facebook is now testing a “buy” button that would allow consumers to purchase products directly from ads on the social network; so far the testing has included “a few small and medium-sized businesses” in the U.S.

Buy 173

Buy News Tumblr Foursquare 173

Jon Loomer

NOVEMBER 11, 2023

Meta and Amazon announced that you’ll be able to buy from Amazon directly from ads on Facebook and Instagram without leaving the apps. Amazon says benefits include the ability to see real-time pricing, delivery estimates, product details, and checkout with Amazon without leaving Facebook or Instagram.

Price 150

Price Instagram Buy Issues 150

Jon Loomer

OCTOBER 5, 2023

Some advertisers tell me they refuse to use 28-day click. They are excited about your product. Sometime between the next 8 and 28 days, they go back to your website and buy your product. By default, your conversions do not include 28-day click attribution. You can view these extra conversions. What’s wrong with you?

Conversation 152

Conversation Buy Advertising Report 152

Convince & Convert

MARCH 5, 2024

The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. The goal of the subreddit is exactly what it sounds like: to stop the endless switching cycle and find a product I can have for life.

Reddit 143

Reddit Research Loyalty Survey 143

ProBlogger

NOVEMBER 15, 2023

The post Build Blog Products That Sell 3: Develop Your Product appeared first on ProBlogger. Welcome to the third weekly instalment in our series on how to sell products of your own creation, via your blog, in a world in which everyone’s reluctant to spend money. This guest series is by Greg McFarlane of Control Your Cash.

Products 30

Products eBook Blogger Content management systems 30

Jon Loomer

JANUARY 24, 2024

Meta’s focused on generating quality leads who end up buying from you. If you optimize for link clicks, landing page views, ThruPlays, post engagement, Page likes, or even leads, the advertiser and Meta’s ad optimization will have divergent goals. Yes, the advertiser wants that initial action. How do we fix this?

Advertising 174

Advertising Eventful Campaign Engagement 174

Jon Loomer

MARCH 11, 2024

Current State of Audience Expansion Meta first unveiled audience expansion in 2021 with a suite of products that would eventually fall under the “Advantage” line. Here is how they work… Advantage Detailed Targeting Advertisers provide detailed targeting inputs that Meta prioritizes. The algorithm doesn’t care.

Advertising 174

Advertising Groups Groups Conversation 174

Jon Loomer

FEBRUARY 16, 2017

I’m often asked about how I promote my products. I care more about building a long-term relationship with people who will buy later to squeezing every last dollar out of my audience for a current promotion (potentially at the expense of sales later). The focus isn’t on the product. General Approach. The Hidden Steps.

Products 144

Products Training Groups Groups 144

ProBlogger

NOVEMBER 1, 2023

The post Build Blog Products That Sell 1: Match a Unique Idea to Your Audience appeared first on ProBlogger. It’s particularly so if you’re a blogger who wants to advance from engaging readers about your subject of interest to getting those readers to buy something. How to read financial statements, how to buy a house, etc.)

Products 41

Products Buy Blogger eBook 41

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started. It’s no secret that Facebook’s organic reach has taken a nosedive. Custom Audiences.

Advertising 111

Advertising Strategy Facebook How To 111

ProBlogger

OCTOBER 26, 2022

The post Creating Products: How to Launch Your Product appeared first on ProBlogger. Darren says: It’s been a big month here at ProBlogger as we’ve worked through a series of posts exploring the topic of monetizing blogs through creating products. I hope you find this useful! Practice Makes Perfect. Pick a date.

Products 37

Products How To eBook Discount 37

agora pulse

JANUARY 3, 2019

You already know they’re interested in your product because they’ve been on your site—they just might need a little more convincing. While other advertising platforms focus on keywords and whether a customer is actually seeking something out, Facebook targets people based on their overall persona. Target Lookalike Audiences.

B2B 112

B2B Advertising Facebook Marketing 112

Jon Loomer

NOVEMBER 1, 2022

This is some of the best news advertisers have received in a while. So, for now, let’s discuss what has happened, how it impacts your advertising, and what it could mean. While advertisers complain of a drop in performance since these changes, I believe the blame has been misplaced on iOS opt-outs. And it makes sense.

Privacy 207

Privacy Advertising Aggregator Report 207

Jon Loomer

OCTOBER 2, 2023

If you’re an advanced Meta advertiser, you understand the value of the Compare Attribution Settings feature. Unfortunately, not nearly enough advertisers know that this exists or how best to leverage it. A decent percentage of advertisers don’t even know that view-through conversions are a thing.

Conversation 178

Conversation Data Advertising Report 178

Jon Loomer

NOVEMBER 22, 2022

We’re entering one of the biggest weeks and months of Facebook advertising for the year. The common theme here, though, is that you will be seeing ads for retail products at significant discounts. Consumers are looking to buy gifts. How will you be treating this period of advertising? Consider pulling back.

CPM 189

CPM Discount Facebook Advertising 189