Buzz Marketing for Technology

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Cost per Advocate - the new CPA Model!

Buzz Marketing for Technology

And if we start to move to Advocacy Based Marketing (ABM) then perhaps a new measurement – the Cost per Advocate model will need to be born. Cost per Acquisition (the old CPA) has been around since the dawn of the internet. Tags: Social Networking Advertising Facebook.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Facebook Advertising – will continue to improve and unfortunately get more expensive. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. So people are looking for an alternative and that’s Facebook Advertising.

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Could AT&T kill the iPhone Brand?

Buzz Marketing for Technology

which cost a Best Buy employee his job for posting it. My advice to Google and the brand group at Android is this – stop advertising the phone and start creating exclusive apps that only are available on the Android platform. Tags: Advertising Buzz Marketing Innovation Mobile. But I don’t care either.

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode. So how are websites replicating—and advancing—the traditional focus group?

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

These critical moments are known as the First Moment of Truth (or FMOT), and they determine whether or not all the advertising and promotion marketers have invested will pay off. Increase the reach of your TV advertisements by posting them online. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website.

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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Buy risk-free and download PDF immediately. In the last recession, online spending cratered along with the rest of the advertising industry. Technology: Interactive Marketing , Marketing & Advertising , Marketing Measurement. This document is currently available to all clients and guests at no cost. Search Forrester.com.

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TV is Dead – but that’s good news for the Marketer!

Buzz Marketing for Technology

Targeted ad insertion radically changes the medium – no longer by “slots” you buy an “audience” based on geographic, demographic, and viewing behavior segmentation. Bottom line – TV becomes much more like the internet (IPTV) but with broadcast programming and ads will be bought and delivered like internet advertising!

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