Convince & Convert

MAY 12, 2010

Jay Baer has said on this very blog that he believes every company will have a social component within 2 years, and Amber Naslund has written persuasively about the dangers of requiring case study “proof&# before getting involved. link] marionguthrie I read a forecast about the huge growth in mobile advertising in just 5 years, by 2015.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

FEBRUARY 11, 2010

In an interview with PC Pro, mobile Mozilla’s vice president Jay Sullivan explained , “Anyone who knows JavaScript and HTML can develop a great app without having to learn a specific mobile platform,&# cutting costs and greatly simplifying the process. How many developers have the liquidity to host their own software?

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

JUNE 17, 2010

But at what cost? I look at it a little differently. Sure, you can get a ton of followers by doing all the right things ( Mack Collier has a great post here about how he got to 20,000 followers ). If you spent all day, every day on Twitter you could certainly amass quite a following.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

MARCH 25, 2010

That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Sincere thanks for the comment.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

AUGUST 19, 2010

More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers Blastoff for My New Social Media Newsletter Convince and Convert Recommends The Metrics of Social Media (Danny Brown) The HEART of Social Media (Danny Brown) The Real Cost of Social Media (Danny (..)

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

FEBRUARY 23, 2010

link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive? When applied to the area of Social CRM, we see the majority (+90%) of activity as reactive (social monitoring)– very focused on the service-side. link] Tim Underwood Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

JULY 28, 2010

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Buy your own product.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

MAY 11, 2010

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. The parts that prompt people to DO things — like buy or become part of a system of VALUE EXCHANGES (prompts) that leads to a sale.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Maybe it has to do with the size of the item or big ticket item (cost).

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

SEPTEMBER 20, 2010

Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Kipp Bodnar´s last blog. Up 50% over last year.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

APRIL 1, 2010

RT @SocialMedia411: Get Your Social Media Story Straight – T'Wolves Social Media Program Unravels [link] [link] HuebnerPetersen 1) Put your money where you mouth is! I have grown increasingly critical (but not cynical) of big brands failing at social media.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JULY 6, 2010

However, statistics show that such use of social media is still not widely utilized by most companies.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

JULY 14, 2010

We Are Not Alone Serving as the organization’s advocate for adopting social media can be a test of passion and commitment. With the low/no cost of entry, it does cost time – your time. Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

AUGUST 11, 2010

We looked at criteria like size (under 100,000 people), college town, good schools, access to health care, cost of living, etc. The Science of Cities We used the online filtering tool Find Your Spot to narrow down our relocation options. and the site produced a list of candidate cities for our consideration.

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What do you think? One caveat though.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 8, 2010

Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. finally shut down Geocities last year, a decade after buying it for $3.5 BILLION) The attraction of these early social networks wasn’t the connectivity, is was the homesteading.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

MARCH 22, 2010

This program is being produced by Mike Stelzner, who runs the successful Social Media Examiner site (where I write monthly). link] [link] Jen Grant You're Invited to the Socialpalooza [link] by @jaybaer (who in my opinion is worth 10x more than the cost here #justsayin) [link] Skip Bensley RT @jaybaer: Wow.

Price 108

Price Social CRM Social Media Consultant 108

Convince & Convert

AUGUST 26, 2010

One keyword and up to 500 posts (Twitter or Facebook mentions) per month is free, making it a potential zero cost solution for very small businesses. Pricing is quite reasonable for RowFeeder. Beyond that, pricing increases based on number of keywords and posts in $5 increments. Im Jay Baer.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

SEPTEMBER 21, 2010

Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. s to ask before buying, ESP! Historical data seemed more robust as well.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

AUGUST 31, 2010

And in the end you can’t help but humanize the whole process of brand building if you buy into this as the right pathway for business growth. It also enable you to inspire employees, attract partners and get people to love you… and, hello, BUY from you. What a change in the dynamic. As always really enjoyed your post.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 1, 2010

Early in my online career I did a lot of website strategy and online advertising. link] Marjorie Clayman So very very true, and I’m glad that you tied things other than Social Media into it. One of the sadder experiences of my short career occurred around an online advertising campaign. We bought the space on a flat rate.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

APRIL 8, 2010

I've heard others claim that they keyboard and USB adapters allow it to be laptop-like, but to me what buy a device when you're just going to attach a bunch of things to it that makes it more like a laptop? We bought two for our design office, and I can see many buying it for the family, where several people would want to use it.

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

JUNE 15, 2010

Total cost? As the social Web becomes every more interconnected, understanding how your customers are connected (or connectable) to your brand in social media is a sizable part of the success equation. This is a social address book, and social CRM application at each extreme.

Social Media 153

Social Media ScoutLabs Company Consultant 153

Convince & Convert

MARCH 18, 2010

Though I'd also argue that it can be done at such low cost vs. mass media that brands should be willing to get busy and figure out meaning at the same time, and not use measurement challenges as reasons not to engage.) And yes – social media should offer the email newsletter. That's just not happening.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

FEBRUARY 9, 2010

It's not that because of social media, trust has gone down. It's that sometime during the last few years, we've started to consider lying acceptable and that's been done at the cost of decreased trust. Who better to help me buy a flat screen TV than the employee who sees 100 customers a week?

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

MARCH 9, 2010

In social media the waste is in man hours rather than media dollars. But that still costs money. [link] [link] Jimmy Gilmore I'm sure you could reach more on NBC but on the Food Network you're not paying for all those non-gourmet eyeballs; so there's less waste. link] davinabrewer Good stuff Jay.

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

JULY 8, 2010

link] Anonymous Between email marketing and social media, I think business marketers pay more attention to email marketing for its convenience, low-cost and far reaching targets, and there are many email marketing services. " Do you agree with Jeff Rohrs?

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. Despite their size you would have to think that a Google, Apple or Microsoft could still buy them without blinking. Each day the web becomes more social.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. Despite their size you would have to think that a Google, Apple or Microsoft could still buy them without blinking. Each day the web becomes more social.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 20, 2010

One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

AUGUST 25, 2010

The era of the hyper-relevant advertisement is upon us. Starbucks could use their SDN to reinvent themselves as a key member of any local community, and not as a coffeehouse, but as the best-possible advertising platform available in every city and town in the country. Your choice to buy a beer and/or play social games.

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Convince & Convert

MARCH 2, 2010

link] Sherrod Dine RT @Avinio: ExactTarget Buys CoTweet – Why The Social Business Evolution Starts Today (big news) [link] Via @jaybaer [link] Buzzuka ExactTarget Buys CoTweet – Why The Social Business Evolution Starts Today (big news) [link] (via @jaybaer) [link] Beth Harte RT @abarcelos: YES!

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Convince & Convert

APRIL 7, 2010

It’s never going to be Facebook (unless Facebook buys them), but don’t ignore geo-location apps. Not bad considering the haircut only costs $15.00. Not bad considering the haircut only costs $15.00. Not bad considering the haircut only costs $15.00. Go for it in the comments. Yet another testimonial for them.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

SEPTEMBER 20, 2010

Corporate America should take note… More from Convince and Convert 7 Deadly Sins of Social Media Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers Convince and Convert Recommends The Real Cost of Social Media (Danny Brown) Social Media, Blogging and Why It's Perfect for (..)

Social Media 115

Social Media Strategy RFP Social CRM 115