Trending Sources

5 Reasons You Don’t Buy Likes with Facebook Advertising

Convince & Convert

You want them to visit your website, buy something, fill out a form that gives you access to more important data (like email address). According to the superlative study from Salesforce.com on social media ad results (Salesforce is a sponsor of my Social Pros podcast) , the average cost-per-click on Facebook ads in Q1 2015 was 39 cents. ” he asked. My short answer was “No.”

An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. Facebook defines Reach and Frequency as “an ad buying type on Facebook and Instagram that can provide powerful and predictable results.” Me, too.

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Should Advertising Cost Less?

Twist Image

The price of advertising (or anything, for that matter) is typically predicated on value. When it comes to advertising, we are typically looking at metrics like how large the audience will be (that will see the ad), when they will see it (time of day), how they will see it (staring at a TV, listening as they drive.) At a more fundamental level, advertising has always been based on the scarcity model. Now, think about digital advertising. Is advertising suddenly out of the scarcity model and into a world of abundance? Shouldn''t the cost of advertising go down?

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Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

Many advertisers are disappointed when they run campaigns that don’t yield the expected results. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” And by “results,” note that I’m focusing on Cost Per Conversion. Your focus is on the cost per desired action. larger percentage will be willing to buy.

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New Research: Content Marketing vs Native Advertising

Small Business Mavericks

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising  is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. A lot of data was gathered from over 30 different content marketing agencies and cost data from about 600 digital publishers. The result is an in-depth look at the variables surrounding the waning efficacy of outbound marketing and the return on investing in content marketing and/or native advertising. Content or Native?

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a very low cost so why not take advantage of it. Go big and go broad with the Job Titles. Tweet This!

Don’t Buy Your Programmatic Audience, Build It

Convince & Convert

Don’t be sad, it had a good, long life and now it will retire to a nice farm where it will live with the CueCat, the three-martini lunch, and other advertising ideas that are past their prime. You should know precisely what it costs.  Don’t Buy Your Programmatic Audience, Build It is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

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The Cost of a Tribe

Akamai Marketing

And it sounds so much easier than say, simply buying an ad. Captivate training is specifically tailored for social media, marketing and advertising consultants and agencies, to help you expand your understanding of motivations, both the motivations of YOUR clients and the motivations of THIER customers. Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” It’s alluring to say the least. The recipe is that easy and that difficult. This Go!Captivate

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8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

So you think your business is ready to get into paid advertising channels? She’s not ready to buy a tablet right now, but she’s been researching tablets because once she gets her year-end bonus, she’s going to buy one. Her boss has been talking about buying a tablet next week. Some advertising campaigns are meant to be flighted. Marketing advertisingWrong.

Real-time Bidding is the Future of Advertising 

Spin Sucks

When most marketers and advertisers hear the term real-time bidding, they likely think of auction houses, not lucrative business strategies. Marketers and advertisers target their ads—and ad dollars—to the most qualified prospects. They struggle to understand how these advertising decisions can be made at a moment’s notice. It’s just more targeted and more cost-effective.

5 Deadly Ad Buying Mistakes

Convince & Convert

Although display advertising has room for improvement, there are many people who see its effectiveness, as evident by the fact that display advertising made up a large chunk of the nearly  £5.5 billion the UK spent on online advertising last year. After all, the current capabilities of the display industry allow you to buy the exact audience that you want to reach.

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Online Video Is Just As Expensive As TV Advertising

Twist Image

You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. For years, the argument has also been that online video is that much more cost effective. So, you get targeting, brand awareness and cost savings. Well, is online video advertising that much cheaper? It''s also about more than advertising. to do something more than simply advertise. That works.

9 Benefits [and 3 Costs] Of Building Community On Your Blog

ProBlogger

Page views won’t matter as much to some readers of ProBlogger as others but for those of you monetizing your blog with advertising you might want to take note. Community Makes Your Blog More Attractive to Advertisers. This competition is part of an advertising bundle that we run with this sponsor (they also run some banner ads but also sponsor our newsletter regularly).

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5 Psychological Techniques To Get Readers to Subscribe & Buy Your Product

Kikolani

And there are many advertisements like those. Those that motivate us to take action, check the product website online, or even buy the product. Then later, you ask him to buy your product. You can also convince your readers to buy your product first and then subscribe to your list by including subscription links in your product. You ask your reader to buy the product at first, and if they don’t, ask them to simply subscribe (which doesn’t cost any money). This is a guest post by Jeevan Jacob John of Blog Networking 101. Thanks! Blogging

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When Agencies Oversell Practice Areas, No One Wins

Spin Sucks

This mentality also stems from the “agency of record” concept, which has lost meaning and traction in an increasingly digital world (just look at the recent cases of Best Buy and Chobani ). Not only did the program languish for six months and cost the client more than $100,000, it also risked the agency’s relationship with more lucrative channels. By Robert Glazer.

Why Social Media is not a Cheaper Alternative > $5 [part I]

Mindjumpers

Tweet Written by Tehneyat who works with social media for the advertising agency Wunderman in London, United Kingdom. It costs, because you have hired good people who do good work that takes time, and it costs. Yes, posting a video, making a status update on Facebook or Twitter might not cost a lot initially. Yu completely and utterly fails to address resource costs.

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Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, and that blank empty stare of disinterest. Thinks like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost. Advertising when done right is a way to help you expand the community you have today.

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Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, and that blank empty stare of disinterest. Thinks like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost. Advertising when done right is a way to help you expand the community you have today.

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Why Did a Russian Weed Company Just Buy Ebola.com for $200,000?

Navolutions

Monetizing this site with adsense advertising isn’t a terrible idea. Furthermore, this doesn’t include other forms of affiliate advertising, cross promotion, and ad networks with higher payouts. The post Why Did a Russian Weed Company Just Buy Ebola.com for $200,000? News buying domains ebola ebola.com And no, you’re not high (as far as we know).

What the Elimination of Facebook’s 20% Text Rule Really Means

Ignite Social Media

Advertisers used a grid tool to test images in a 5×5 grid. If your ad has 20% text or more, it will not be rejected, however you can expect less distribution and higher costs. The moral of the story is, while the 20% text rule is officially gone, it is a best practice to stick to the rule for efficient buying. Then we read the fine print…. Book covers. Album covers.

The Three “Ss” of a Successful Live Event

Spin Sucks

The problem is, as soon as people see a new channel is working for another business, they jump in, attracted by the “free advertising” this platform offers. There are costs involved, which may include renting a space, paying for speakers, marketing, advertising, travel costs, opportunity costs, food costs, and more, so it’s more risky. . And so on.

There Is No "Buy" Button On The Brain

Twist Image

You may have heard about neuromarketing and how major companies leverage things like brain scans and more to better understand how a brand resonates with consumers, well Roger Dooley is here to show us how every business (small, medium and large) can leverage this information (and it doesn't cost much!) to better brand and market their wares. Tags: advertising. Episode #280 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. What's going on up there? mean in your brain. Enjoy the conversation. bite size edits. blogging. book oven.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity SMM

Yet while 95% of B2B marketers have created corporate social media accounts, half are still not active on social media on a regular basis. •  Don’t rely too much on advertising. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. ( B2B PR Sense Blog ). 6. 40% of millennials (aged 25-34) don’t trust advertising.

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13 Ways for Bloggers to Make Money with Advertising

ProBlogger

Recently, I posted my “How bloggers make money MindMap&# on Google+. I’ve had a few people ask for clarification around the Advertising section, and what all the options there mean. Cost Per Impression (CMP). Cost Per Acquisition (CPA). Cost Per Click (CPC). When you sell a text link on your site, the person buying the link is usually doing it for search engine ranking purposes. If you operate in a niche where people are buying and selling products or there are jobs that people want to advertise this can be a nice source of income.

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

Really, knowing about low-cost SaaS solutions—and how to use them to take advantage of opportunity—might just be the most significant indicator of marketing genius. Posted in behavioral targeting Personalization. What does personalization really mean? You’ll be forgiven if you have absolutely no idea. It makes sense. The problem is, it hasn’t been done successfully thus far.

Social Media Users More Likely to Buy From Brands They Follow

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media Users More Likely to Buy From Brands They Follow by Pam Dyer on March 18, 2010 Share People who follow a brand on Facebook or Twitter are more inclined to shop that brand or recommend it to others, according to a new report by Chadwik Martin Bailey. What’s your take? short answer is yes.

3 Trends in the Daily Deal Industry

Idaconcpts

Rising User Acquisition Cost. In an interview with AdWeek , Boyan Josic, CEO of Daily Deal Media, stated that the prices for daily-deal keyword search terms have skyrocketed, driving industry-wide acquisition costs from $2 a head to higher than $10. Business & Marketing crowdsavings acquisitions Groupon rising user acqusition costDaily coupon fatigue is settling in.

10 Ways to Woo Would-be Advertisers on Your Blog

ProBlogger

That will not only help increase traffic to your blog: it will also attract advertisers to buy ads. but to make that a reality, you need to know how advertisers are evaluating your site. Here are ten factors that would help you understand what the advertisers consider before they’ll approach you about buying ad space. 1. Your blog must explicitly announce to the potential advertisers that it is ready to sell ads. Use an “Advertise with us” banner or message so that the advertisers know that they can buy space with you.

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Multi-Level Marketing Not Multi-Level Advertising

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Multi-Level Marketing Not Multi-Level Advertising February 4, 2010 by Taylor Marek Anyone noticing the shift here?… Business in the 1900’s was all about how many levels we could advertise our product/service on. “Isn’t marketing and advertising the same thing?&# Advertising is a communication strategy used to persuade the person engaging in the “ad&# to take action and to buy from that brand. Muaha!

5 Reasons Your Facebook Ads Aren’t Performing

agora pulse

This makes sense because you are not “cold calling” your leads via advertising. They are already warm and ready to buy. When you create an ad, Facebook gives you the choice of a CPC (cost per click) CPI (Cost per impression) or Daily Reach. Takeaway- The average cost per click is $ 0.64 and if you are in a competitive industry this will be much higher.

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Twitter’s Average Ad Rates Drop 81% In Two Years

The Realtime Report

The cost of the average ad on Twitter is falling; data from Twitter’s annual report reveals a drop of 81% overall since Q1 2012 in average ad rates, and a drop of 18% in just the last three months of 2013 ( Quartz ). This isn’t necessarily bad news for Twitter; total revenue is still growing, with more advertisers buying ads at the lower rates.

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Facebook Lead Ads Simplify Opt-in Forms, and They Will Be AWESOME

Jon Loomer

It shouldn’t take long for advertisers to realize just how useful, powerful and ultimately profitable these new ad units may be. With Lead Ads, advertisers can have Facebook auto-fill any of this information, assuming users provide it in their profiles: Full Name. Before Lead Ads, advertisers needed to follow this process: Create a link share ad that entices the user to click.

We Need a Better Definition of "Native Advertising"

Twist Image

If you're looking for marketing jargon in 2013, look no further than "native advertising." " Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?" " But there's a debate about just what, exactly, the advertising industry means by "native advertising." The Wild West that was the Web back in the nineties would be equally wild for advertising. Google AdWords is native advertising. Not really.

8 Must Do Steps To Save Your Local Pay Per Click

Spin Sucks

PPC advertising for any local business is becoming essential for its success. Through local PPC, you can target users where they are in the buying process and target them through their online browsing behavior. With all this said, many local small businesses still face challenges through their local PPC advertising. Step 4:  Display Advertising. Media buying.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Facebook Advertising – will continue to improve and unfortunately get more expensive. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. So people are looking for an alternative and that’s Facebook Advertising. Enjoy! Email this to a friend? Tweet This!

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The 2014 Digital Marketing Ecosystem

Puzzle Marketer

Take this common example, a company exec or CMO attends an industry event and buys in to the latest marketing craze. How much is that going to cost? Content Marketing Lead Generation Online Advertising Search Engine Optimization This gap between tools available and execution presents an opportunity for those that understand the entire ecosystem. They say, “Okay, go!”

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best practices for advertising on Facebook? ” Best Facebook Advertising Guides. Many (most?)

Can Publicly-Traded Social Media Companies Survive?

SocMed Sean

Shareholders wanted reduced operating costs to increase their profit and dividend, which meant reducing headcount and automating processes. The reality is those that had connections to the IPO underwriters got first crack at buying shares when the stock went public. Featured Humor Social Media advertising facebook linkedin social media social networking Twitter yelpAlignment.

How Companies Are Dedicating Their Budgets to Social Media [Infographic]

Mindjumpers

This media planning and buying is done, keeping in mind where they were present in the last year and how it affected their revenue stream. According to eMarketer Report in 2011, 10% of online spending is used for advertising on social networking sites. Further, a great part of this cost is dedicated towards hiring the right people to do the job. Evolving budget allocation.

IROI: Immediate Return on Investment

Buzz Marketing for Technology

Posted in Advertising ROI Strategy. Media planning and buying is an area in which we see this Social Media-led advantage in bold-relief.  In the traditional model, advertisers and media buyers make and execute buying decisions and then wait for the results to come in.  It’s often hit or miss and mid-course correction is impossible.  Billions of dollars and thousands of people-hours are expended with little result to show.  Of course, there are effective media buys but they are rarely driven purely by empirical or predictive data.  Optimizing media choices.

Cost per Advocate - the new CPA Model!

Buzz Marketing for Technology

And if we start to move to Advocacy Based Marketing (ABM) then perhaps a new measurement – the Cost per Advocate model will need to be born. Cost per Acquisition (the old CPA) has been around since the dawn of the internet. Now with the new era of Social Commerce about to dawn then perhaps advertisers will want to BUY targeted ads based on social profile of an individual.

How Airlines Use Social Media: Lessons for Everyone

Pamorama

Integrated marketing emphasizes the 4 “C&# s (consumer, cost, convenience, and communication) over the 4 “P&# s (the four traditional components of the marketing mix — product, price, place, and promotion). The product characteristics have to match the specifics of what someone wants to buy, and part of what the consumer is buying is the personal “buying experience&#.

What Small Businesses Need to Kickstart a Programmatic Ad Strategy

Convince & Convert

With integrated media buying tools, businesses are able to unlock the secrets within their customer data and use it within their programmatic advertising strategy. Programmatic” ad buying can be defined as the use of automation to buy digital advertising, versus the traditional and timely processes of the past. Business and customer data has existed for ages.

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