Social Media Strategies Summit

SEPTEMBER 12, 2019

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? Traditional vs. Programmatic Media Buying.

Advertising 118

Advertising CPM CPC Buy 118

The Realtime Report

APRIL 14, 2021

Plan on Buying Influencer-Promoted Products. Brands must strive to connect with influencers that genuinely align with their products to achieve a successful partnership. Rather than product placements and advertisements, social media users are drawn to informative content that provides insight into a subject of interest.

Buy 91

Buy Influencer Products Social Media 91

The Realtime Report

JUNE 19, 2019

How to Get Started in Media Planning and Buying. Businesses can no longer simply put ads on products, in the newspaper, on the radio, and on television and call it good. To the opportunist, this means there’s an array of positions opening to help businesses break through the clutter. The simple days are gone.

Buy 93

Buy How To Training Education 93

Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. And it’s uniquely business. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. Deep, Relevant B2B Audience Insights.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Jon Loomer

OCTOBER 2, 2023

If you’re an advanced Meta advertiser, you understand the value of the Compare Attribution Settings feature. Unfortunately, not nearly enough advertisers know that this exists or how best to leverage it. Attribution can either be click or view-through. Let’s fix that. In other words, Meta will do two things: 1.

Conversation 175

Conversation Data Advertising Report 175

Jon Loomer

DECEMBER 6, 2022

Advertisers will have the ability to tell a story by displaying benefits, product imagery, testimonials, and more. Let’s go through what is new (see “Final Product”). Once you select the Custom form type, the big changes will be found within the Intro section. Final Product. How it Works.

Facebook 210

Facebook Overview eBook Course 210

Jon Loomer

JUNE 19, 2023

Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. If you choose Impressions as your performance goal, there is no difference in how your ads will be delivered.

Campaign 210

Campaign Eventful Conversation Instagram 210

agora pulse

AUGUST 23, 2018

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. With Facebook advertising, you can target people who have had different levels of engagement with your business both on and off the platform.

Advertising 111

Advertising Campaign Facebook Buy 111

Webbiquity SMM

JUNE 21, 2022

say strengthening their brand is a top business objective. The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave. For example, a customer might: Discover a product while browsing videos on YouTube. Order the product on their home laptop.

Influencer 288

Influencer Brands Policies Privacy 288

Jon Loomer

MARCH 26, 2020

When should you lower your ad spend or stop advertising entirely due to a drop in advertising effectiveness or overall revenue? These are questions that many businesses and advertisers are facing right now. How we conduct business, how we consume information, what we need, and what we buy are all evolving quickly.

CPM 201

CPM CPC Price Advertising 201

Jon Loomer

MAY 29, 2023

There is a simple setting that most Meta advertisers don’t even realize exists, and it may be limiting the number of leads you get from lead ads forms. It’s not that there shouldn’t be an option for restricting your form. When they do so, that person can click it and buy your product. Lead Export.

Organization 199

Organization Groups Groups Policies 199

Audiense

JUNE 16, 2017

Businesses need to better understand their customers to design and develop more personalised and targeted products, services and marketing activities. This insight, delivered in real-time , can help to define strategies that focus on better returns on investment and on achieving or even smashing lofty business goals.

Buy 133

Buy Influencer YouTube Advertising 133

Oktopost

JANUARY 13, 2020

The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. Therefore, social or user generated content platforms like Quora, G2Crowd, and Capterra are gaining popularity as sources for software and other B2B product reviews.

B2B 119

B2B Advertising Campaign Statistics 119

Jon Loomer

JANUARY 19, 2022

Beyond having the advantage over the pixel, the “opened and submitted” audience will also be more complete and accurate than a customer file custom audience , which relies on the email address matching up to a user’s Facebook profile. Second, engagement with these videos gives advertisers retargeting capabilities.

Facebook 206

Facebook Instagram Advertising Engagement 206

Webbiquity SMM

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. But small businesses also use this platform to interact with their target audience and spread the word about their products and services.

B2B 259

B2B Examples Company Instagram 259

Waxing UnLyrical

MAY 20, 2012

But we’re talking about one of the most powerful cultural forces of the 21st century … and you can actually buy a piece of it. One particular line of attack on Facebook’s future has been the belief that it will some day be displaced because it has lost its cool factor, corporatized, “sold out,” etc.

Buy 263

Buy Social Media Yahoo Facebook 263

Jon Loomer

JANUARY 2, 2022

If you’re an advertiser, it’s critically important that you know and comply with Facebook’s advertising policies. Do it often and plan to get your ad account, page, or Business Manager disabled. Don’t promote dangerous products. If you are a naturally ethical person, this stuff will be easy.

Facebook 213

Facebook Policies Issues Reputation 213

Social Media Strategies Summit

MARCH 25, 2021

Social commerce is big business. Social commerce” isn’t only about seeing a product on social, clicking a link through to a landing page, then buying it on the brand’s website. Instagram’s in-app checkout feature then required buyers to enter their age, which would be confirmed on delivery by scanning their ID.

Examples 221

Examples Retail Instagram Buy 221

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. Recent algorithm changes have basically forced businesses to invest in paid campaigns or abandon ship. The biggest benefit of Facebook ads is the ability to target specific people who are most likely to buy.

Advertising 111

Advertising Strategy Facebook How To 111

Jon Loomer

FEBRUARY 25, 2021

Privacy as the goal, advertising will suddenly seem very “different” to users. When the iOS 14 ATT prompt rolls out to all users in “early Spring,” they will be given two options: 1) Allow the app to track your activity across apps and websites to provide personalized advertising or 2) Don’t allow tracking.

Privacy 162

Privacy Advertising Facebook Mobile 162

Ignite Social Media

JANUARY 8, 2024

As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. While influencer marketing is generally focused on positive praise for products, “de-influencing” is when influencers or content creators share advice on which products they think you should not buy.

Social Media 124

Social Media CPA CPM CPC 124

The Realtime Report

SEPTEMBER 8, 2023

How Content Writing Can Improve Your Business People are shifting from traditional means of advertising and adapting to digital media, therefore, web content has become more important than ever. This is why every business must emphasize writing. This is why every business must emphasize writing.

Content 91

Content Engineering SEO Compete 91

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Your eCommerce business can exist solely on Instagram or a separate website. It involves buying and selling over social media.

Instagram 117

Instagram HootSuite UGC Influencer 117

The Realtime Report

AUGUST 16, 2021

Strategies to Steer your Business. The pandemic has been quite tough for all businesses worldwide. Yet, with that being said, marketing has been hit the most. With the advent of social media, the audience has become much sharper, smarter, and selective in choosing their product. Top 9 Post-Pandemic Marketing.

Strategy 172

Strategy Marketing Guidelines Review 172

Jon Loomer

SEPTEMBER 30, 2020

Per Facebook : Digital privacy initiatives affecting multiple browsers will soon limit the ability of businesses to measure people’s interactions across domains and devices. Let’s take a closer look at what this means, how it will impact your advertising, and what you can do to prepare. How Will This Impact Your Advertising?

Facebook 212

Facebook Privacy Advertising Report 212

agora pulse

JANUARY 3, 2019

Marketers are constantly being told to build a specific funnel, have a certain conversion target, add pictures to their ads… It can be overwhelming. You already know they’re interested in your product because they’ve been on your site—they just might need a little more convincing. Without it, you’re playing a guessing game.

B2B 112

B2B Advertising Facebook Marketing 112

Sprout Social

FEBRUARY 7, 2024

TikTok Promote may be the answer. In this article, we’ll provide an overview of the TikTok promotion advertising tool, review the pros and cons and guide you on leveraging it in your TikTok marketing strategy. To be eligible for TikTok Promote, you must: Be over 18. What is TikTok promotion? Then hit ‘pay.’ Tap Promote.

Overview 117

Overview Campaign Cost Organization 117

Jon Loomer

DECEMBER 3, 2019

The typical advertiser has one primary set of goals with their Facebook ads: Generate the most conversions at the lowest cost. It’s specifically for people with a business model at least loosely similar to mine. If you are strictly e-commerce, this may not be relevant to you. Anyone with digital products or training.

Facebook 174

Facebook Training Cost Buy 174

Oktopost

APRIL 29, 2024

Whether we’re using it for brand awareness, social selling, employee advocacy, or all of the above, most organizations recognize that being strategic and active on social media is an absolute must if you want to be a well-respected brand in 2024. Doing this helps to drive your leads that you are in contact with further down the funnel.

Data 62

Data Social Media ROI B2B 62

Hootsuite

SEPTEMBER 21, 2023

It can absolutely be exciting to rack up the likes or see your follower count jump. But be careful. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. But here’s the thing.

Metrics 107

Metrics Examples Marketing HootSuite 107

The Realtime Report

NOVEMBER 30, 2022

We’ve got some simple – tried and true – strategies for increasing brand awareness that you should already be doing. It’s well known, businesses must focus on growing their brand visibility. The way that your customers perceive and recognize your business goes hand-in-hand with the success of your business.

Strategy 91

Strategy Brands Loyalty SEO 91

The Realtime Report

NOVEMBER 29, 2022

We’ve got some simple – tried and true – strategies for increasing brand awareness that you should already be doing. It’s well known, businesses must focus on growing their brand visibility. The way that your customers perceive and recognize your business goes hand-in-hand with the success of your business.

Strategy 91

Strategy Brands Loyalty SEO 91

Ignite Social Media

APRIL 9, 2020

As you move forward with your social media efforts, be sure to take into account these consumer insights to help strengthen your strategy and your connection with consumers. said brands must be sensitive to the current climate with their ads, while 19.1% said only if the brand’s product was “essential.” Key Takeaways.

Survey 200

Survey Social Media Groups Groups 200

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

JULY 30, 2018

Now, before you jump onto Pinterest to sell your product, you should note a few more stats: • 80% of Pinterest users are women. • Over half of the people using Pinterest have purchased a product after seeing it in a pin. This platform’s particular demographic just so happens to be one of the wealthiest in the world.

Advertising 84

Advertising Embedding CPC Types 84

Ignite Social Media

JULY 15, 2021

That said, the network is gearing up to be a powerhouse social network once again, with audiences of all ages still utilizing the platform. Below our team has outlined 3 reasons your business should consider Snapchat ads as part of your social media marketing mix. This means more exposure and visibility for your business.

Nielsen 161

Nielsen Newsletter Buy Social Media 161

Jon Loomer

OCTOBER 7, 2020

Facebook Page Engagement Custom Audiences allow advertisers to create audiences of people based on engagement with their Facebook content for targeting in ads. The audience duration can be anywhere from 1 to 365 days. Go to facebook.com/ads/manager/audiences or select Audiences within your Business Manager.

Engagement 189

Engagement Facebook Sample Samples 189