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How a social media consultant can help your business

Sherrilynne Starkie

The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Paid media includes social media advertising, sponsored stories and native ads. Shared media is about engaging stakeholders on social networks.

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The Failed State of Digital Advertising

Twist Image

My digital advertising customer experience sucks. I signed up for a software service, because a friend had recommended it. Now all I see are ads for this software service. In fact, in looking through my Facebook feed, there is nothing in there that is relevant to me anymore - at all. business blog. facebook feed.

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5 Facebook Advertising Tips to Help You Maximize Your Budget in 2018

Buffer Social

Especially as organic reach in Facebook’s News Feed continues to decline for many Pages. In our State of Social 2018 report we found that: 94% of businesses have invested in advertising on Facebook; and. 67% of businesses intend to increase their social media advertising budget in 2018.

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Twitter for Business: Is It Time?

Webbiquity SMM

Though 90% of B2B software companies are on Twitter , barely half are active. They stop checking their feeds because they are sick of the cesspool Twitter’s creators have allowed it to become. Twitter could be a lucrative advertising channel for reaching these people, if it could attract and hold them. But it’s not.

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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Analysis of spikes. Volume spike analysis.

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Analysis: Revealing the Highest Earning Blogs that Sell Advertising

Viper Chill

It has been a long time since I published a data-centric blog post, even though they’re often my favourite to write and tend to get the best response. Today I’m going to share with you some of the biggest earning blogs (and a few non-blogs) on the web that don’t rely on affiliate links or selling products.

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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

This has opened up new possibilities for brands looking to harness the power of social media advertising. There are three ways you can advertise on LinkedIn: Sponsored Content, Sponsored Inmail, and Text Ads. Write blog posts related to your industry. Advertise your products on other sites within the Google network.

B2B 217