Twist Image

JULY 15, 2016

Where is the world of advertising at today? It's easy to say that advertising is dead ( it's not ). Here is something that most people (even the smart business folks that you know) don't realize: advertising spend (paid media) will climb in 2016 by 5.7% How is the advertising industry adjusting to our ever-changing world?

Advertising 40

Advertising Industry Brands Company 40

Later

DECEMBER 10, 2019

When Do the FTC’s Rules of Disclosure Apply? As a consumer protection agency, the FTC is tasked with the prevention of fraudulent or deceptive advertising, and “educating marketers about their responsibilities under truth-in-advertising laws and standards.”. When Do the FTC’s Rules of Disclosure Apply?

Instagram 80

Instagram FAQ How To Influencer 80

Hootsuite

AUGUST 10, 2021

Source: Advertiser Perceptions. We’ve got a whole blog post on goal-setting strategies to get you started. The FTC takes disclosure very seriously. Make sure you build disclosure guidelines into your agreements with influencers. ad and #sponsored are great hashtags to use for disclosure.

Influencer 145

Influencer Social Media Marketing How To 145

Buzz Marketing for Technology

NOVEMBER 20, 2008

As marketers we are so often faced with the dilemma of having to cut advertising in times of economic softness. Full Disclosure : I got these stats from a paper called Innovating through a Recession by Professor Andrew J. But here is some real data that you can use to illustrate why that is a bad idea.

Advertising 113

Advertising Statistics Study Research 113

Twist Image

DECEMBER 28, 2016

At what point will advertisers hold the publishers really accountable? That advertising would be highly targeted and relevant. The net effect of this would be that online advertising would not only be better than other media formats, but that it would be worth more to advertisers, because consumers would appreciate it more.

Advertising 49

Advertising Analytics Publishing How To 49

Sprout Social

JULY 8, 2021

Affiliate marketing represents a form of advertising where a creator (or publisher) promotes a product on behalf of a business, receiving a cut of revenue from sales attributed to the affiliate. Commission disclosures in blogs. Much like any form of social media advertising , a bit of subtlety goes a long way.

Affiliate marketing 134

Affiliate marketing Affiliate network Marketing Blogger 134

Taylor Marek

FEBRUARY 4, 2010

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Multi-Level Marketing Not Multi-Level Advertising February 4, 2010 by Taylor Marek Anyone noticing the shift here?… “Isn’t marketing and advertising the same thing?&# Well…yes, and no.

Advertising 116

Advertising Marketing Avatar WordPress 116

Sherrilynne Starkie

JANUARY 11, 2013

The issue of blogging ethics came to the fore recently when prominent Canadian wine blogger, Natalie MacLean was accused of copyright infringement by the US wine magazine, Palate Press. The US Security and Exchanges Commission (SEC) and the UK’s Office of Fair Trading (OFT) have both imposed disclosure requirements on bloggers.

Blogger 265

Blogger Journal Review Guidelines 265

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Class 184

Class Blogger Issues Review 184

Almost Savvy

OCTOBER 20, 2010

In exchange, they are usually expected to provide advertising/promotion, reviews or direct sales pitches. Often, you may not even know that the blogger had received something in exchange for writing the post or article, although this is changing due to a relatively recent FTC ruling requiring such disclosure. My Conundrum.

Blogger 171

Blogger Eventful Communities Conference 171

Buzz Marketing for Technology

MARCH 9, 2010

In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. I actually tried to tackle this question a few times on my blog before. A healthy piece of my SMBR is devoted to listening which will be the topic of the next blog post.

B2B 198

B2B Social Media Marketing Survey 198

Convince & Convert

JANUARY 14, 2014

Look through their content and blogs and review their page titles and meta descriptions for keywords you’re not currently using. Disclosure – I am a co-founder of this company. Microsoft Advertising Intelligence. You can also use a tool like SEMRush to view the top keywords a competitor ranks for in the search engines.

Microsoft 159

Microsoft Marketing Engineering Adwords 159

ProBlogger

AUGUST 10, 2023

When you use WordPress you’re given the choice when publishing between doing it as a ‘post’ or as a ‘page ‘ Posts go up on your blog while ‘pages’ are static pages that you can publish without it having to go up on your blog. Read more on adding an about page to your blog.

Types 40

Types Blogger Adsense Privacy 40

Kikolani

MAY 3, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Of course, there are many more awesome blogs out there. Blogging / Content. Use this comprehensive strategy that will not only save, but grow your business blog subscribers.

Mashup 130

Mashup Resources Products Press Release 130

Social Media Marketing

APRIL 3, 2013

Trends in consumer marketing are showing that consumers want less advertising and more interaction. Facebook Exchange (FBX) is an advertising service that allows brands to serve targeted ads based on interactions on Facebook. Disclosure cannot be selective. What's in question is how users will react to it.

Social Media 160

Social Media Flipboard Storify Reddit 160

Taylor Marek

JUNE 10, 2009

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me #93: 13 Successful Blogging Tips, Business Podcasting, and the Bing Pre-Iphone June 10, 2009 by Taylor Marek I think this is the longest episode I’ve released yet! New Media : 13 Successful Blogging Tips.

Tips 101

Tips iPhone Avatar Case Study 101

Twist Image

DECEMBER 9, 2012

In full disclosure, I was most interested in speaking with Gray after reading The Connected Company and did not even realize that he was also the author of Gamestorming. Tags: advertising podcast. Thankfully, there are innovative thinkers like Dave Gray around to help us out. business book. dachis group. david usher. digital marketing.

Company 96

Company Groups Groups Social Networking 96

Waxing UnLyrical

APRIL 15, 2016

blog posts, maybe even building to a blog community). ” I saved the email for two reasons: I figured it was great for teaching (like this blog post!); where it will parade its “influencers” in front of potential advertisers. So we suggested things like: short-form content (e.g. long-form content (e.g.

Influencer 100

Influencer Marketing Banking Guidelines 100

Twist Image

JULY 28, 2011

Transparency and full disclosure don't mean much in the world of Social Media anymore. Just look at Facebook 's statistics, the use of Twitter , Blogs and whatever else. In fact, I Blogged about a similar topic in 2008 titled, Trust Is Non-Transferable. Brands assume that all tweets, Blog posts, YouTube videos, etc.

Buy 100

Buy Blogger Authentication Sentiment 100

Firebelly

SEPTEMBER 23, 2011

Next year’s presidential campaigns alone are expected to cost in the ballpark of a billion dollars, with a large portion of that going to advertising. Luckily Twitter is committed to disclosure, with promoted tweets and trends receiving the familiar ”promoted” check mark next to it.

Twitter 168

Twitter Trends Campaign Cost 168

Janet Fouts

DECEMBER 10, 2013

Blogs were in their infancy and we used bulletin boards and comment streams on posts to communicate with our user-base and we loved every second of it. Now that it has reached huge numbers of carefully segmented users it could be an advertisers dream. But to be fair Facebook built a platform and populated it with consumers.

Social Media 150

Social Media Small Business Startup Communities 150

Waxing UnLyrical

DECEMBER 14, 2016

You could encourage employees to share anything from blog posts to event information and job vacancies. Source: Nielsen Global Trust in Advertising Survey. You can track customers right from your advertising efforts to where they make the purchase. Why is it even more effective than traditional routes? The key is measurement.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Socialized

JANUARY 30, 2019

Unlike traditional advertisements where marketers receive payments for clicks or impressions, affiliates only get paid when their readers take a specific action. For example, a marketer who runs a fashion blog would be best suited to promote clothing, fashion accessories, and other related items that visitors would be interested in buying.

Affiliate marketing 100

Affiliate marketing Tips Marketing Fashion 100

Later

SEPTEMBER 15, 2020

TIP: If you’re unsure of how much to charge, check out our blog post: This is How Much Instagram Influencers Really Cost. This may include their website, e-newsletter, paid social ads, billboards, marketing, and advertisements, so always take note of this section and adjust your payment fee to reflect the itemized usage rights.

Brands 57

Brands Influencer Collaboration Instagram 57

Kikolani

MARCH 29, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. How to Get Testimonials for Your Business or Blog Using Twitter for Social Proof – Want to get testimonials from customers for your business or readers for your blog?

Mashup 122

Mashup Resources FeedBlitz RSS 122

Taylor Marek

APRIL 2, 2009

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me How are my Spiritual Birthday and this Blog related? It was at that conference I first heard about blogging and the power behind it. I came home and purposed at that point to start “blogging&#.

Conference 98

Conference Avatar WordPress Case Study 98

Twist Image

JULY 28, 2013

We have the Just For Laughs comedy festival in town (full disclosure: Twist Image built the Just For Laughs website). Tags: advertising podcast. Episode #368 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is a big week for Montreal. attempting normal. business book. david usher.

Twitter 92

Twitter Conversation Advertising Industry 92

Social Media Marketing

MAY 22, 2013

Painful, but relevant is the Truth About Advertising in 2013. A big Monday in fact, when the portal announced that it was acquiring social network/blogging hub Tumblr for $1.1 David Maister made this point in his book Strategy and the Fat Smoker; Doing What''s Obvious But Not Easy [disclosure: affiliate link ]. Not so fast.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Twist Image

OCTOBER 16, 2016

Full disclosure: I love this guy. business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. Tags: advertising podcast. Ron Tite is a dear friend.

Class 40

Class Groups Groups Google 40

Hootsuite

FEBRUARY 16, 2022

A Paid Partnership label is automatically applied to content created through Brand Collabs Manager, helping you stay compliant with sponsorship disclosure regulations. #ad That means you can only use the Brand Collabs Manager tool as an advertiser if you have already been accepted. ad Weeknight pizza party with Vero Gusto Sauce!!

Brands 95

Brands HootSuite Project Metrics 95

Social Media Marketing

DECEMBER 18, 2012

UPDATE: Instagram has posted a clarifying statement on their blog. Now, I'm not a lawyer (nor do I play one on TV), but it seems that these terms are slightly different from Facebook, as Facebook's Terms specify: Our goal is to deliver ads and commercial content that are valuable to our users and advertisers. Nothing new there, really.

Instagram 168

Instagram Flickr Privacy Policies 168

Sprout Social

SEPTEMBER 20, 2016

Back in the sixties, there were two social psychologists, Irwin Altman and Dalmas Taylor, and they said that we form relationships through disclosure. My study looked at Facebook and three brands and how and if they were using disclosure to talk to their audiences. Your blog is a large part of your brand and agency.

Social Media 40

Social Media Proposal Project Process 40

Hootsuite

JUNE 29, 2023

This blog will walk you through generally accepted social media guidelines in healthcare. ” Disclosure guidelines Cover the work-related content your team is encouraged or discouraged to post. These include HIPAA, FDA advertising and promotion regulations, and state medical board rules. Need examples?

Guidelines 78

Guidelines Template Templates Social Media 78

Justin Levy

JULY 1, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Growth of Demand Discovery Written on July 1, 2010 by Justin Levy in content strategy , guest post , marketing , marketing strategy 0 Comments - Leave a comment! These are the bullhorns of advertising.

Retail 191

Retail Fashion RSS Advertising 191

Ignite Social Media

DECEMBER 5, 2017

Instead of waiting to find out the hard way, hopefully this gentle reminder of what disclosures are and why they are needed will prove helpful. Today, we’re going to talk about the disclosure part of their guidelines. If a brand provides compensation to a person in exchange for a blog post or social post, a discloser is required.

Influencer 111

Influencer Guidelines Review Airlines 111

Koka Sexton

MAY 14, 2011

Template: Blogging and Social Media Policy. Blogging Policy. How to Blog Safely (About Work or Anything Else). Blog Policy. Corporate Blogging Policy. Blogging Policies and Guidelines (selected extracts). Blogging Guidelines for Persons Accredited at the Games of the XXIX Olympiad, Beijing 2008.

Policies 111

Policies Social Media Examples Liveworld 111

Twist Image

MAY 14, 2011

Some see it as a communications channel, while others use it to extend their advertising. While advertising has its place in Social Media, it's all about the content. I was thinking about this Blog. Tags: advertising. The challenge in answering that question comes from a lack of clear definition. It's the content, stupid.

Journal 111

Journal Brands Publishing Industry 111