Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Oktopost

AUGUST 10, 2022

Want to hear more from renowned B2B marketing leaders? In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe.

B2B 89

B2B Press Release Apple Loyalty 89

Webbiquity SMM

MAY 16, 2011

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?

B2B 150

B2B Smart Phone Data Hubspot 150

Pixlee

NOVEMBER 25, 2019

However, as the social media world continues to become more and more saturated with paid endorsements and advertisements, influencer marketing is at risk of losing its impressive success rates due to the rising skepticism consumers have towards the authenticity of brand partnerships. What is an influencer event?

Hosting 53

Hosting Eventful Influencer Authentication 53

Ignite Social Media

MAY 6, 2021

While they’re still in the early stages of testing , we’re anticipating this feature to roll out quickly and are curious to see how they plan to bring audio into their events and groups. . We really like the product pages because it allows you to select who your product is for based on job titles or industry groups.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Sprout Social

NOVEMBER 17, 2022

Here are 20 broken down by industry to help you get inspired and improve your video strategy. Krystal is headquartered in metro Atlanta, a city known for its entertainment industry. Contrary to popular belief, you can use Instagram for B2B brands. Here’s how you can create Reels for your B2B company: 11.

Types 118

Types Instagram Brands Collaboration 118

Sprout Social

OCTOBER 10, 2023

According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. Affiliate influencer campaigns and sponsored posts Over half of marketers (57%) use influencer-led advertisements to collaborate.

Examples 127

Examples Influencer Campaign Marketing 127

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. When you're writing your experience, be sure to use keywords that are relevant to your industry and the jobs you're interested in. Use keywords and bullet points.

LinkedIn 113

LinkedIn Tips Skills URL 113

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. I’m often asked what social media events I recommend. It’s a tougher question than it seems because there are many events I’ve never attended, and what you take away from an event is often – I find – driven by three things: 1.

Eventful 127

Eventful Social Media B2B Conference 127

Ignite Social Media

DECEMBER 9, 2019

The CM200 features editorial listings and coverage of agencies spanning 11 categories, including Experiential, Sports & Entertainment, Promotion, Retail/Shopper, Digital/Content, Social Media, Design and Innovation, B2B Demand Gen, B2B Brand Engagement Marketing, B2B Experiential Marketing and Martech. About Chief Marketer.

List 78

List RFP Social Media Marketing 78

Pixlee

MAY 21, 2020

And Facebook is expecting to see a loss from advertising in the coming months. Although the industry is bracing for a loss, overall projections indicate a lift in paid social. Many social advertisers were comprised of travel, fashion and event-based brands – all of which have been hit disproportionately hard right now.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( B2B Lead Blog ). e-Strategy Trends ). Earnest Agency ). Marketing Charts ).

Social Media 245

Social Media B2B Marketing SEO 245

Pam Moore

SEPTEMBER 3, 2020

Knowing your audience is the NUMBER ONE priority for any business of any size in any industry or niche! Download my free Buyer Persona Worksheet here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C).

Template 78

Template Templates Video Avatar 78

Adam Cohen

APRIL 12, 2012

The Targeted Updates function allows companies to breakdown their followers by variables such as: industry, seniority, job function, company size, non-company employees, and geography. Status updates about events can target the local city or region where the events are hosted. Engagement to the Next Level.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Oktopost

MARCH 31, 2021

Global events have caused most of the world’s population to be movement-restricted and remote-working. Google found that 70% of B2B buyers and researchers increased their online video use. 71% of B2B marketers said they used video content in their strategy. One trendy format for B2B companies is animated explainer videos.

Video 69

Video Marketing B2B Eventful 69

Webbiquity SMM

NOVEMBER 17, 2015

” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event. A weekly industry news roundup I introduced on their blog helped double visits to the “news” category on the company blog in less than a year. “So—what exactly do you do?”

SEO 100

SEO B2B Consultant News 100

Pam Moore

JUNE 24, 2020

Knowing your audience is the number one priority for any business of any size in any industry or niche! Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C).

Template 78

Template Templates Avatar How To 78

Ari Herzog

NOVEMBER 12, 2012

I am the person composing each message, from announcements of upcoming product demonstrations and event exhibitions to retweets of industry news to replies to customers and fans around the world. JB’s services are broad from corporate identity to web strategy to brand advertising to content management.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. What about B2B?

Marketing 100

Marketing B2B Meme Organization 100

Oktopost

OCTOBER 23, 2019

This could lead to podcast promotion with clips, event-centric playlist promotion and tagging to further expand your brand’s reach. Subscribe to “B2B Marketing Now” to stay up to date ! Many relied on cookies, which Google is trying to change as the industry moves towards things like intent data and site analytics.

Marketing 110

Marketing YouTube Overview Instagram 110

Waxing UnLyrical

MARCH 25, 2013

WUL : How many cities and events did the CHOmobile go to last year? Last year, our US team hit 21 events in 18 cities and 2 countries! He had a 14-year career in direct B2B industrial sales before deciding to lighten up his dreary work life and move into advertising/marketing.

Travel 254

Travel Price Consultant B2B 254

Socialmedia.biz

MARCH 25, 2021

Any large event can be searched for and discussed using specific hashtags on social networks. In a B2B sense, industry awards ceremonies and conferences are great examples of events that have hashtags pop up around them. Event Hashtags. Events make for a great opportunity for hashtag marketing.

Hashtag 78

Hashtag Brands How To Conference 78

Webbiquity SMM

FEBRUARY 4, 2013

Throughout, the authors use the term “marketing round” as useful shorthand to describe the group of professionals from marketing, search engine optimization (SEO), PR, social media, content development, design and online advertising whose efforts need to coordinated in order to optimize online results. Think of marketing as the hub.

Review 186

Review Marketing Metrics Meeting 186

Hootsuite

MAY 16, 2022

It depends on what industry you’re in, who your competitors are, the time of year, the time of day, how you target your audience, your ad content… and so on. The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions.

Cost 94

Cost CPC Facebook HootSuite 94

Visually SM

OCTOBER 29, 2020

This means advertisers must find alternative methods to distribute information and engage with readers. Most marketers automatically turn to Facebook and Instagram to distribute their content while many brands, especially those competing in B2B industries, are also utilizing LinkedIn. Look at the numbers on newer platforms.

Social Media 130

Social Media Engagement Strategy How To 130

Pam Moore

FEBRUARY 24, 2018

Be careful who you listen to as many of the same people who are wanting to implant your brain with emotions of fear, are the same people who have a top business objective to sell you tickets to events, courses and magic carpet rides to your one stop solution to all of your Facebook problems. You don’t expect free advertising.

Feed 167

Feed Feedly Metrics News 167

Twist Image

MARCH 15, 2018

With that, most people are looking at professional speaking as a way to build their personal brand, their corporate brand or to evangelize their industry. Unless you are a certain kind of celebrity (see above), the event planners are looking to ensure that you are going to make their lives (extremely) easy for the hour that you are onstage.

How To 58

How To Eventful B2B Conference 58

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Convince & Convert

NOVEMBER 16, 2013

I got this question twice in the past 48 hours, at two separate events) Here’s what I tell them, and now you: There are 5 reasons to give away the recipe to your secret sauce. And Sirius Decisions’ research found that in B2B, a full 70% of the purchase decision has been made before a prospect ever contacts the company.

B2B 155

B2B Consultant Research Retail 155

Pam Moore

AUGUST 7, 2018

We work in both B2B and B2c and have found the challenges though different are often the same. There are foundational requirements that are true for any size business in any industry. This is a live event training designed for a 101 to 201 level audience. Social media is not rocket science. Webinar Details: . Time: 2pm et.

Social Media 149

Social Media Training Startup Social Networking 149

Pixlee

FEBRUARY 19, 2018

Below are the conferences to consider in the second half of 2018 if you’re looking to expand your knowledge of digital marketing, learn from the best in the industry, and network. The Association of National Advertisers (ANA) presents its digital and social media event in July 2018 at Terranea Resort. Marketing Profs B2B Forum.

Conference 41

Conference Marketing B2B Class 41

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Speaking at an event?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Pam Moore

JUNE 2, 2017

From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered. Pam Moore and Marketing Nutz lead industry by 18+ months for 7+ years. Step 1: Check out the information page and video here.

Training 167

Training Communities Social Media Real Estate 167

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Adam Cohen

APRIL 12, 2012

The Targeted Updates function allows companies to breakdown their followers by variables such as: industry, seniority, job function, company size, non-company employees, and geography. Status updates about events can target the local city or region where the events are hosted. Engagement to the Next Level.

LinkedIn 100

LinkedIn Engagement Statistics Microsoft 100