Likeable

APRIL 13, 2021

We hadn’t written anything publicly on TikTok advertising since 2019 , and the world has changed. if an acquisition didn’t go through, the pandemic has helped usher in a tremendous boom on the network. So here’s what else you need to know about advertising on TikTok. You should probably look at TikTok advertising seriously.

Platform 95

Platform CPM CPC Advertising 95

Convince & Convert

AUGUST 8, 2019

The four most popular messaging apps already have more monthly active users than the four major social networks. The dark social stats that are being cited in many articles trace back to only one source. That would mean you’re basing your advertising dollars on only 20% of what’s actually happening—not a great idea.

Brands 152

Brands Analytics Consultant Data 152

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Pam Moore

FEBRUARY 24, 2018

WHY should your audience care that you are on Facebook or any other social network? Are they people who want to engage with your brand on Facebook or any other social network? We train and consult with brands big and small – from well-funded startups to Fortune 10 brands. You don’t expect free advertising.

Feed 167

Feed Feedly Metrics News 167

Pam Moore

OCTOBER 20, 2020

However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Our agency, Marketing Nutz, our training and consulting agency can help! Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C).

Research 78

Research Template Templates Training 78

Sprout Social

SEPTEMBER 30, 2020

LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. Want to dig deeper and learn more about turning B2B social data into a revenue driver? Download our guide.

Organization 104

Organization LinkedIn Strategy Social Media 104

Pam Moore

JULY 22, 2020

Take Action: Download my free Buyer Persona Template here-> Buyer Persona Template Pack (includes editable templates for both B2B and B2C!). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Social Profit Factor Training Academy and Marketing Nutz Can Help! Like to do it yourself!?

Strategy 78

Strategy Template Templates Marketing 78

Pam Moore

NOVEMBER 23, 2020

One of the biggest challenges business, digital and social marketing leaders face across organizations of all sizes is obtaining the needed support, buy-in and funding to achieve their desired goals and objectives. Marketing Nutz Training and Consulting Can Help! Need help launching a new product or service?

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

One of the biggest challenges business, digital and social marketing leaders face across organizations of all sizes is obtaining the needed support, buy-in and funding to achieve their desired goals and objectives. Supporting Resources: How to Get Your Social Media Budget Approved (ebook). Audience Analysis Worksheet. Need more help?

Training 78

Training Marketing Consultant Template 78

Hootsuite

JANUARY 4, 2023

The intended outcomes can range from the somewhat abstract (like brand building ) to the very specific (like selling products through social commerce ). At its core, social media marketing is about building relationships with your audience in the places they already spend their time online. Social media advertising.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

JUNE 24, 2019

B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. Fifty & Five is a full-service digital & social media agency with a passion for creating memorable conversations between brands and their consumers. Social Babies. Social Czars.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Pam Moore

AUGUST 7, 2018

According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. This is disappointing in that 77% of marketers are using at least one social network for business. The goal is not to “do social media.”

Social Media 149

Social Media Training Startup Social Networking 149

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 147

Social Media B2B Strategy Consultant 147

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

LinkedIn 189

LinkedIn Tips B2B Findability 189

Hootsuite

JULY 15, 2020

Build your social strategy based on helping your personas meet their goals, and you’ll build a bond with the real customers they represent. Target your social ads more effectively. Social advertising offers incredibly detailed targeting options. Compile data on your existing customers and social audience.

Template 145

Template Templates How To Tourism 145

Pam Moore

SEPTEMBER 9, 2020

Social media and digital marketing requires your greatest asset which is time. Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C). Remarketing / retargeting advertising methods work well at this phase to make sure you are staying top of mind with customers at this stage!

Conversation 78

Conversation Template Templates Marketing 78

The Way of the Web

APRIL 10, 2011

Two recent studies into social networking referrals and Facebook ecommerce left me slightly perplexed until the obvious answer smacked me in the face. There are a lot of examples of sites revealing their referral figures from Facebook and Twitter (and the social networks themselves are keen to highlight how much traffic they drive).

Social Networking 34

Social Networking scribd Foursquare Retail 34

Keyhole.co

OCTOBER 28, 2020

You can offer a free 30-minute consultation call, or free access to your mini-course. Nowadays, users stay up to date with the latest developments, get inspired and discover new products through social media. We all know that social networks influence what people buy online.

Social Media 124

Social Media Strategy Influencer Instagram 124

Techipedia: Tamar Weinberg

APRIL 1, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > How to Use Social Media for Personal Branding How to Use Social Media for Personal Branding by Tamar Weinberg on April 1, 2010 Share This is a guest post by Dan Schawbe l. Follow him on Twitter.

Social Media 240

Social Media Brands How To Social Networking 240

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams.

Brands 236

Brands Handbook MySpace Construction 236

The Marketing Blog

AUGUST 3, 2010

to contribute to their newly launched B2B portal www.paulwriter.com. Here on Facebook you can define your age group, demographics and then run a targeted campaign resulting in subsequent cost savings when compared to Print/TV advertisement. RetrackMedia is an upcoming ad network , Best Alternative to Google Adsense …!

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Pam Moore

DECEMBER 5, 2017

We specialize in training, consulting, and strategic planning. We'll help you create a social media strategy and plan to drive real results for your business within 30-60 days! Your CEO or boss just hired a new social media agency? Sign up now and stop wasting time. SoundCloud.

Social Media 160

Social Media How To Social Media Management Training 160

Hootsuite

AUGUST 24, 2023

Source: Canva on LinkedIn Steal this: Any company can create step-by-step tutorial carousels, but it’s especially fitting for software firms or consultants and coaches. Tailor the copy of your post to the more B2B-focused audience of LinkedIn, rather than a “buy this now” call to action. Share research People want data.

LinkedIn 89

LinkedIn Engagement How To HootSuite 89

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Trends Content 167

Techipedia: Tamar Weinberg

MAY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old. Opt-in, not out.

Social Media 278

Social Media Strategy Yahoo Communities 278

Pam Moore

AUGUST 7, 2018

According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. This is disappointing in that 77% of marketers are using at least one social network for business. The goal is not to “do social media.”

Social Media 60

Social Media Training Startup Social Networking 60

Convince & Convert

SEPTEMBER 22, 2010

Why Social Supports Email in the Interactive Marketing Hub I do a little happy dance in my office chair when I see blog posts like this one by Jay Baer on his Convince & Convert blog that point to how social and email are not mutually exclusive, and need to work hand-in-hand in order to be beneficial for your company. [.]

Social Media 135

Social Media Strategy Social CRM Consultant 135

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!). Im Jay Baer.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Adam Sherk

DECEMBER 22, 2009

And while I focused on editorial sites, the same general approach works for e-commerce, B2B and any other category. This post will difinitly help me with my advertising website. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Happy New Year.

Trends 167

Trends How To Digg Press Release 167

Buzz Marketing for Technology

DECEMBER 15, 2010

If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. Great stuff to know and great data you can use to refine you next Facebook Advertising buy!

Advertising 261

Advertising B2B Facebook Adwords 261

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 130

Social Media B2B Company Consultant 130

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It’s a social sharing platform that allows you to either find great content, share it and measure your ability to drive clicks and traffic … or measure the social sharing and links to leave to lead folks back to your own content, even tying that traffic to conversions and sales. Pretty nifty. David Armano. Kristi Hines.

Tools 277

Tools Tips Marketing Social Media 277

Convince & Convert

SEPTEMBER 7, 2010

UNcanny Insights From UnMarketing | Book Reviews | Social Media Consulting – Convince & Co… Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better! As you know, you’re my living example of how to write a blog. Seriously honored to be on here. Im Jay Baer.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

JUNE 17, 2010

For us, it has helped expand our consulting business, which is a real measure. link] EllisTweet Given the volume of yammering about how to measure social networking success, I must say that this post, Jay, stands out. Convince & Convert [link] #marketing #b2b [link] Evan E. Roberts @njmirolo Always fun! Im Jay Baer.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. Im Jay Baer. How can I help you?

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. As a consultant, you help organizations walk the tightrope of technology adoption and integration. I play a similar role in the social media arena.

Social Media 116

Social Media Strategy Consultant ROI 116