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Multimedia with Press Releases Gets More Views and Engagement

Proactive Report

Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life. more release views and 36.1%

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New Instagram Ad Analytics Tools Introduced: Insta-ads

Devumi

There’s no questioning the fact that Instagram has lots of uses for social media marketers. The new Instagram ad analytics tools being introduced recently are a way to offer those with money a chance to skip past building a social media following and reach more users. What are the new Instagram ad analytics tools? Ad Insights.

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20 public relations stats to know for better communications outcomes in 2022

Sprout Social

Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. How data and analytics impact public relations.

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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

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In The Trust Economy, Marketers Are Bankrupt

Twist Image

It's getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue with marketing and it needs to get solved soon if our future it to be as bright as we hope. Bottom line: marketers need to prove the business impact of our work. Seems simple enough, doesn't it? So, what's left?

Marketing 105
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The Marketing Agency Of The Future

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Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when it comes to the marketing of brands. What's an agency to do? Over time, this role has changed.

Marketing 100
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You Don't Have A Branding Problem.

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You have a marketing problem. Unfortunately, too many marketers think that they have a branding problem. Unfortunately, too many marketers think that they have a branding problem. How well-versed are you in web analytics? Yes, marketing optimization has been on the brain lately. let''s fix our marketing?

Brands 108