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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. Click To Tweet The report doesn’t give a rationale for the $5 CPM. Were sales up?

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Report: TikTok Not Among Top 3 Preferred Video Distribution Platforms for Businesses in 2024

Bill Hartzer

Munch’s annual state of short-form video 2024 report has just unveiled a surprising twist in the video content distribution preferences of businesses. Among the findings, the report suggests that the sweet spot for viewer engagement lies in a pacing of 150 words per minute and featuring 2-3 speakers for varied perspectives.

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How To Create Monthly LinkedIn Analytics Report + Free Template

Keyhole.co

Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. Yet, simply being active on LinkedIn won’t guarantee success. When are they most active? Use tools like Keyhole to monitor your competitors’ activity, engagement rates, and growth metrics.

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The 9 best reputation management services for your brand in 2024

Sprout Social

A reputation management service is a professional service or software platform that helps individuals and businesses optimize and control how people perceive them.Reputation management services usually include a range of strategies, such as search engine optimization (SEO), content creation, social media management and review management.

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Creating Software and Applications For Your Business

The Realtime Report

Creating Software and Applications For Your Business. While many companies use software or applications that others have created, there is a growing number of companies creating their own. This can not only save money in some chances but can also ensure that the software or apps are perfectly tailored to your needs.

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The Top 10 Marketing Attribution Software Solutions

Oktopost

Some might shy away from this but a good place to start figuring out the right attribution software for your needs is understanding the right attribution model for your customer/user journey. Marketing Attribution Software to the Rescue. The answer lies in finding the right marketing attribution software solution.

Software 101
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What is Earned Media?

Sherrilynne Starkie

It means reporters and other news professionals are now restored to the position of influencer. If earned media is not part of the mix, other activities will struggle to deliver the desired results. So, getting reporters to link to your website can dramatically impact the visibility of your blog content in the long term.

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