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Influence is Not a Number

Waxing UnLyrical

Here I go again: Klout does not equal Clout. Yesterday Klout introduced “the new Klout.com.&#. My initial reaction (and it’s also in the comment that I left over on the Klout blog post, since I didn’t think it fair to simply write about it here and not comment there as well) is … that it’s very pretty.

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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Klout and Kred. The value and methodology of services like Klout and Kred has been much debated and discussed, so I’ll leave you to your own opinion there. Klout’s search functionality also lets you find influencers on specific topics. So that’s a good group of tools to get you started.

Blogger 196
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What Is True Reach?

Small Business Mavericks

Klout users will recognize the metric known as “true reach.&# Even if you don’t use Klout but are active in social media, you might have heard the term. If the 20 most active followers you have average 10 followers each, then that’s a true reach of 200 (20 X 10). But what does it mean?

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Ford Launches Fiesta With Young, Social Media-Savvy Influencers

The Realtime Report

asked Jim Farley, group VP of global marketing, sales and service for Ford Motor Co. ” The campaign was so successful that Ford now sets aside 20% of every launch budget for “pre-launch activities.” Ford began with concerns that hyping the new model would mean a total lack of interest in existing models.

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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

followers/fans/circles, how complete is their profile, level of activity). Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). Find relevant groups on Facebook and LinkedIn. Find relevant groups on Facebook and LinkedIn. . • Facebook / LinkedIn / Google Plus metrics (i.e.

Vocus 184
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How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

A great tool to collect this kind of data is a site called Klout. Klout allows you to sign in and link up a variety of social media platforms. It takes in your activity and data from all of these platforms to give you an overall social ranking – the higher the better. Oh, and it’s completely free. Internet Video Tracking.

Strategy 213
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Crowdbooster Review: Social Analytics & Optimization

Jason Yormark

Based on your account activity, Crowdbooster leads with some action items you can choose to take advantage of. In addition, Crowdbooster also was able to comb through my following and identify a group of high influencers based on their Klout score that recommended me connecting with as well. What’s Different?

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