Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Once you get active, it’s important to personalize audience experiences.

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Airlines Social Media Collaboration Travel 232

Mindjumpers

DECEMBER 29, 2010

Tweet It has been a great year for social media. We have been taken a look back at some of the successful campaigns and brands that have been good at using social media as a marketing platform. The soda company understood how to make us of social media when developing new flavors. Mountain Dew.

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Social Media Technorati Campaign YouTube 237

Mindjumpers

JULY 12, 2012

Every day, you are faced with multiple considerations concerning your organization’s social media strategy. In order to ensure effective stakeholder communication and avoid any unfortunate situations, it is a good idea to create a social media policy for your employees. What is a social media policy?

Policies 239

Policies Social Media Brands Guidelines 239

Mindjumpers

MARCH 11, 2011

Tweet Some of you are probably thinking that your brand is lacking impact in social media? Well, if you don’t think that you yet have gained the brand impact in social media that you reached for, there are some steps to go through to reconsider the process. Establish the values of your social media presence.

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Social Media Tips How To Engagement 267

Mindjumpers

NOVEMBER 23, 2012

It’s an example of a company truly taking part in activities similar to those of a media company by offering a non-branded service to their target group. What does this mean? Well, take the Carlsberg Crowdit app I blogged about a couple of weeks ago.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

DECEMBER 14, 2010

Through the web, they therefore connect people from all over the world and make them engage in dialogue with each other, if they have any questions, for example. Thus, it also requires that it is a friend who is active on Facebook stating “likes” and interest for the application to be able to search for a gift for this individual, though.

Social Media 220

Social Media Applications Technorati Social Networking 220

Mindjumpers

NOVEMBER 3, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. Last week I posted a brief on Focus.com, titled “Word-of-Mouth Marketing in the Social Media Age&#. Word-of-mouth is not something new.

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Social Media Marketing Influencer Technorati 216

Mindjumpers

JANUARY 3, 2011

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media.

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Loyalty Social Media Study Social Networking 205

Mindjumpers

APRIL 25, 2014

Ever since Oreo proved to the world that their cookie was the most versatile, brands have been attempting to reach a similar level of ‘social media nirvana’. With close resemblance to active listening, real-time engagement allows the brand to become a part of the conversation rather than a continuous flow on a one-way street.

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Engagement Tumblr Activities Communities 203

Mindjumpers

NOVEMBER 21, 2012

An increasing number of agencies are now offering global social media services to their clients, e.g. managing multiple Facebook communities across several markets for global brands. Through Mindjumpers Network, we see the first step in helping a brand activate locally as finding the perfect Local Community Manager.

Communities 236

Communities Brands Activities Platform 236

Mindjumpers

AUGUST 7, 2013

The app has gained a large popularity during its two-year life; Snapchat has five million active daily users, who send more than 200 million photos, or ‘snaps’, every day. An example is the American company, 16 handles, which sells frozen yoghurt ice cream. Pheed – Express Yourself on Social Media. What do you think?

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Brands Discount Upcoming Eventful 264

Mindjumpers

OCTOBER 17, 2012

The app of course also allows users to connect their Facebook account to access friends, share activities, check-in and to see friends’ check-ins, favourites and offers redeemed. From a branding perspective, it is very interesting how this app is an expression of a company taking part in activities similar to those of a media company.

Mobile 272

Mobile Brands Foursquare Eventful 272

Mindjumpers

MARCH 22, 2011

According to Facebook Marketing Solutions page , Starbucks has obtained a lot of success because of being very active on Facebook and regularly updating its page and rewarding fans with special offers. Like we have written on our blog earlier in the post “ Social Media for Business ”, Starbucks is definitely one of the most popular brands.

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Facebook Case Study Overview Social Media 258

Mindjumpers

SEPTEMBER 3, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Watch out for Danish start-up – bringing you a social work platform What To Include In a Social Media Policy » An Interactive YouTube Campaign By Tipp-Ex Posted by Sara Hansson Sep 3rd, 2010 Tweet YouTube advertising. Go to video [.]

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YouTube Campaign Policies Disqus 233

Mindjumpers

SEPTEMBER 6, 2013

Instagram has gained a large popularity during the past years – more than 100 million people have signed up and the platform has even outscored Twitter in number of active, daily users. But how can brands benefit from this visual and colorful social medium? Facebook Is Global, But Social Is Local. Is Snapchat for brands?

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Instagram Brands Tourism Sports 272

Mindjumpers

SEPTEMBER 14, 2012

Cultural trends and norms are therefore something marketers and advertisers closely have to track and take into consideration when working with community management for brands who want to create business value through social media. Similar Posts: Key Points for Local Market Activation on Social Media for International Brands.

Communities 234

Communities Brands Authentication Cost 234

Mindjumpers

AUGUST 3, 2012

Salesforce surveys, for example, show Chatter reduces email 30 percent and meetings 27 percent. Social enterprise platforms use shortcuts that make relevant conversations easier to find (using the #keyword, for example). How do you derive value from social enterprise apps? Future of Social Media?

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Mindjumpers

AUGUST 31, 2012

The SoLoMo (Social, Local, Mobile) revolution is taking over, which means that mobile and location-based social networks are becoming increasingly popular, while desktop based social media platforms are constantly working on optimising mobile access. The number’s don’t lie , mobile is the future.

Tools 228

Tools Foursquare Brands Sentiment 228

Mindjumpers

AUGUST 20, 2010

When logged on to your account, you are able to invite friends to watch live channels for free, view the activity feed, chat with your Facebook connections and other users while watching, and it will let you watch previous episodes. For example, you can post it on your wall, update via Twitter or embed your website or blog.

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Video Facebook Social Networking Disqus 229

Mindjumpers

APRIL 26, 2013

As an example, Kronenbourg 1664 uses French culture as one of their conversational touch points. The calendar helps you to plan your content and it can be used as an overview of topics and future activities to create engagement around. . Create a Social Newsroom. Similar Posts: Facebook Is Global, But Social Is Local.

Company 212

Company Overview Conversation Communities 212

Mindjumpers

OCTOBER 28, 2011

Opening up for possible complaints from customers is a risk to take when jumping into the social media universe. But how should a brand best handle the activity on its Facebook page? This can ofcourse, foster both positive and negative feedback to your company in a sphere, where it is possible for everyone to see it.

Facebook 249

Facebook How To Guidelines Social Media 249

Mindjumpers

AUGUST 20, 2010

When logged on to your account, you are able to invite friends to watch live channels for free, view the activity feed, chat with your Facebook connections and other users while watching, and it will let you watch previous episodes. For example, you can post it on your wall, update via Twitter or embed your website or blog.

Video 203

Video Facebook Social Networking Disqus 203

Mindjumpers

SEPTEMBER 27, 2010

Lately, there has been several examples of campaigns that have been good at involving the users. It uses YouTube in a new way, which really activates the audience. The first film was groundbreaking when it came out last year in the way it is able to activate the user and make the user part of the film.

Film 191

Film YouTube Collaboration Disqus 191

Mindjumpers

DECEMBER 3, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. Sharing is an activity that occurs in a short time span and that assumes a “trigger” to share. You can connect with him on Twitter @Conversionation.

Content 213

Content Social Bookmarking Press Release Research 213

Mindjumpers

MARCH 23, 2016

One example is brands paying influencers to promote their product, which has ultimately made it possible for those influencers to make a living by monetising their audience on the platform. Similar Posts: Social Media Trends, Prospects, and Challenges in India. Simply put, like father, like son.

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Feed Feedly Instagram News 100

Mindjumpers

AUGUST 1, 2012

Since then, it has become one of the leading social media management platforms counting clients in the league of Spotify and Virgin. Were it not for the social media revolution that you have all helped to create, Wildfire would not even exist.”. The future of social media management platforms.

Social Media Management 220

Social Media Management Platform Social Media Nielsen 220

Mindjumpers

OCTOBER 21, 2010

Tweet There are more than 500 million active users only on Facebook, which means there is no question that social media is a gateway to reach out to potential customers. So the question is rather how you should use social media to find them, listen to them, get them interested and to turn that interest into action.

Social Media 195

Social Media Technorati Communities RSS 195

Mindjumpers

JUNE 19, 2014

In the following, I will present three new research initiatives from the conference that in my opinion ought to be credited for their contribution to the field social business intelligence. They offered exceptional concrete value to practitioners of social business intelligence: 1. Predictive Modeling of Social Activity.

Research 194

Research Data Social CRM Wikipedia 194

Mindjumpers

JANUARY 9, 2013

The apps allow the users to send each other videos, photos or message that, unlike the majority of the content producing social networks, will “self-destruct” within few seconds after being viewed. A counterbalance to the constant self-portrayal and online identity creation enabled and reinforced by social media. Facebook Poke.

Facebook 247

Facebook Discount Marketing Retail 247

Mindjumpers

FEBRUARY 18, 2015

Among other things the research showed that 32 % of people who share content online would only share via Dark Social. It represents up to three times the social sharing activity of Facebook alone. What is Dark Social? The term Dark Social was first coined back in 2012 by Alexis C. Share” – Buttons.

Social Media 100

Social Media Instant Messaging Tips URL 100

Mindjumpers

FEBRUARY 18, 2015

Among other things the research showed that 32 % of people who share content online would only share via Dark Social. It represents up to three times the social sharing activity of Facebook alone. What is Dark Social? The term Dark Social was first coined back in 2012 by Alexis C. Share” – Buttons.

Social Media 100

Social Media Instant Messaging Tips URL 100

Mindjumpers

NOVEMBER 9, 2012

The SoLoMo revolution within social media interaction has previously been covered here on the blog. Recently, we took a look at Carlsberg’s non-branded mobile app, Crowdit , which is a great example of how brands can provide their customers with a relevant service without stuffing a logo down their throats.

Mobile 234

Mobile GPS Examples Buy 234

Mindjumpers

SEPTEMBER 6, 2011

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. The Science of Social Timing [infographic].

Feed 234

Feed Feedly News comScore 234

Mindjumpers

APRIL 9, 2015

As a result of globalization and the extent of the Internet, social media have blossomed and made a huge impact in our daily lives. The social media market place offers a big opportunity for brands to market themselves, and today most companies are present on at least one social media platform.

Content 100

Content Sports Case Study Social Media 100

Mindjumpers

JULY 12, 2010

Word-of-mouth is one of the most important phenomena on which companies focus their social media marketing activities. They try to tell the right stories, combine the proper social networks to get them told (or shared if you prefer), and of course identify the so-called ‘influencers’.

Influencer 216

Influencer Forums Reputation Blogger 216

Mindjumpers

MARCH 7, 2014

Most brands today are active on Facebook, Twitter and maybe Instagram. Finally, it’s always nice with some inspiration and – to stay in the Tumblr universe – some visual examples. The last example may not be a brand as such, but just shows that everyone pretty much can have a Tumblr – even Obama! Why are they so popular?

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Tumblr Guidelines Hashtag SEO 205

Mindjumpers

OCTOBER 16, 2012

Engaging with your users and customers on social media is an easy, cost effective way of gaining brand awareness and loyalty. What is therefore quite an interesting fact is the gap between the ideals and the actual initiatives of companies, when it comes to providing customer service through social media. The research.

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How To Loyalty Research Social Media 231