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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Here a few examples: 77% of the population of the world own a mobile phone. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes. Why it Works.

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Take this example from Pepsi. Yes, that immediate.

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A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

Convince & Convert

We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. Three characteristics describe the channel activities available to us today: Who creates the content. Owned media activities include store signage, product packaging, website and blog content, and press releases. Image via

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17 Productivity Tools for the Ultimate Business Gain

Techipedia: Tamar Weinberg

One of the coolest tools I see a lot of people using these days on many of their sites is Intercom , a tool that facilitates in-app (or emailed) customer communication, ensuring that businesses can easily communicate with their customers either in an ongoing fashion or based on some sort of time or activity. For example, you can have a look at my calendar. Let’s dive in. before.

8 Marketing Trends to Implement in Your 2012 Marketing Plan


This is a good example of a power statement: “We help [your target market] to [solve this problem or benefit you in this way].”. Facebook has taken it a step further when it announced Facebook’s Frictionless Sharing back in September which means once you approve a media partner app, all of your activity within that app is automatically shared to your Facebook page. Offline and online. 

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Will India See a Rise in Digital PR?

Waxing UnLyrical

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May,  NDTV  Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore.

How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

It’s your chance to constantly remind your customers that you’re there for them , that their experience is important to you, and that you’re actively paying attention to their needs. If that’s too complex, you can solve the same problem simply: Create an app that allows them to reach a customer service rep immediately via SMS. Think about your business challenges. Window Shopping.

The Beginner’s Guide to Social Attribution

Simply Measured

For example, a post might drive a ton of engagement, but it isn’t driving click-throughs, and it isn’t driving sales. These examples are all around us as social marketers, and we need to put the guessing games to rest. This sharing is a crucial indicator of purchase intent, and a massive amount of the social activity you’re not getting credit for. Social doesn’t work that way.

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Twelve Steps to A Strong QR Code Campaign

Spin Sucks

They also can make use of the GPS, phone, SMS, Internet connection, and more. Once the campaign is live you can begin to monitor the activity! The pictured QR code banner on the College of Human Environmental Sciences at the University of Alabama is a great example of the opportunity offered by QR Codes that live on. and editor of The mobile revolution is happening!

Get Your Business Moving: 9 types of Mobile Marketing

Harp Interactive

It’s time to cut the cord and set your marketing-mix free to keep up with your active customers. Here are examples of other mobile devices: E-Readers: (Amazon Kindle, Barnes & Noble Nook, and Sony Reader) offer many opportunities to market to consumers on their mobile reading devices. Your customers are not confined to their homes or offices. Why should your marketing be?

Online & mobile disaster relief efforts for Japan


This post on SmartBlog on Social Media is an interview with the Mgive Foundation, which helps nonprofits implement fundraising campaigns using mobile and SMS. Another roundup of nonprofit relief activities by Allyson Kapin on Frogloop, -  a great Pearltree on the nuclear situation. More analysis and info from Beth Harte here ). See also Google Crisis Response. Thanks!

A Brief History of the Evolution of Social Technology

Social Media Marketing

Instead, it takes place while on the go, in transit, at the moment of opting to make a buying decision and also when actively pursuing business opportunities. Used to rally demonstrators, Facebook postings, mobile phone images and SMS messaging played a huge role in organizing a thus-far loose-knit regime opposition. The following is a guest post from David Murton.

How to Use IFTTT to Automate Search Engine Optimization Tasks

Bill Hartzer

So an example combination that could be used on the Ifttt website is “If I’m tagged in a photo, create a status update on Facebook”, or “If someone retweets my tweet, send me an email update”. Once you’ve completed this step, you are taken to another page that shows an example of a task you could create. If this, then that. Setting up an account on Ifttt is fairly easy.

Will Your Business Sell on Facebook this Holiday Season?

agora pulse

To be specific, if you have an active business page, then it’s time to sell on Facebook! Check out this beautiful example from Christmas Tree For Me and you will see that creating a stunning visual doesn’t have to be impossible. SMS marketing. Halloween, Thanksgiving, Hannukah, Christmas, New Year. Set Up A Facebook Store. Crazy right? Image source. 2)  BigCommerce.


105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Pull together content in the form of a list and name it thusly (take this post as an example). Just take a look at “ 25 Ways to Create Shareable Content ” for an example, which was the inspiration behind the post you’re reading right now. 2. Google’s Matt Cutts  has tons of great examples of Q&A. This example is an email list building template.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Pull together content in the form of a list and name it thusly (take this post as an example). Just take a look at “ 25 Ways to Create Shareable Content ” for an example, which was the inspiration behind the post you’re reading right now. 2. Google’s Matt Cutts  has tons of great examples of Q&A. This example is an email list building template.

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Why Online Banking on Mobiles Will Soar


As an example, Bloomberg Businessweek cites that fewer than 4,000 Facebook users have clicked the “like” button for Fidelity’s Page and about 9,000 have done so for Vanguard’s. As another example, Schwab, which began sending Twitter feeds in mid-June 2010, has 277 followers. Activities Least Likely to Give Up for a Week by Generation X and Y. Meanwhile 4.2 million followers.

How to ignite your business with Twitter: The X Factor

Blue Focus Marketing

Twitter usage has skyrocketed to over 100 million active accounts.  Although, fundamentally, the common denominator is that they are actively “engaging” with customers and building communities.  By not engaging, businesses risk squandering great opportunities to build desired brand awareness and perceptions, and shape their marketing messages. Engaging Your Customers.

The Three C’s of Social Content: Consumption, Curation, Creation

The Social Genome The activity that defines the social web is as diverse as the personalities of its inhabitants. only 10% of online consumers actually upload videos for example. 80% of people in the US engage with social media, which is equal to the number of people who text via SMS or  equivalent to the ubiquity of those who own DVD players. call this behaviorgraphics.

List of Social Media Management Systems (SMMS)

Strongmail , a traditional email marketing platform offers platform that tracks the multi-stage sharing activity of the campaign all the way to conversion, analysis on reach, sharing activity, CT’s, feedback on Facebook fan page wall posts. Besides collaboration and so, those are pretty handy tools to monitor social media activities around the web. like socialoomph too.

2012 Social Media Business Trends

Blue Focus Marketing

According to Nielsen’s “The Social Media Report,” social media use is commonplace, with over 4 to 5 Internet users engaging in social activity across a wide variety of platforms. One of the best examples of Social Commerce is the mobile app which lets you share deals with family and friends via Facebook, Twitter, email and SMS. for building communities? for brands?

The Changing Customer Service - Social Media

Social Media Network Marketing

If there is birthday greeting to be sent out then perhaps an SMS would go out. Lets take for example a Facebook Fan / Business Page. Previously it was re-active now it is pro-active? We have an active Social Media community at my Facebook Business Page. Due to Social Media the way customers are now serviced has taken a change. This change is for the good. Previously like all other things, we have experienced the good and the bad customer service and care that was implemented. It is not that the previous formats of touchpoints have been removed.


Micro Persuasion: Turn Gmail Into Your Personal Nerve Center

Buzz Marketing for Technology

As I write this post, Defamer is providing live updates from the Academy Awards and these are streaming into Gmail as IMs. (Be sure to turn off SMS alerts if you use these feeds since they will pile up.). love gmail, it has become the center of my Internet activity. Remember the EULA says they can gather personal information for targeting ads, and I suppose later they could fill too much of the screen with ads for example. For example, the Wall Street Journal problem (as Trevor noted). Micro Persuasion. « NBA Launches Social Network | Main. TrackBack. å¹¾å??æ´»ç?¨Gmailç??æ?¹æ³?ã??

Why Apps Fail and Other Mobile Marketing Truths

Convince & Convert

So, are you trying to push some location and time sensitive coupons, for example? We’ve seen some good examples of that with things like Shazam being used in commercials. SMS – Still Valid, Still Underrated. Where’s your head at these days with SMS and text messaging? But yet, I feel like SMS still gets kind of a bad rep because it’s not cool. Simon: I’m still a huge advocate of SMS. SMS is to mobile what email is to the rest of digital marketing. SMS is definitely the most successful way to get a mobile activation.


Is it the Mobile time?

Social Media Network Marketing

With 300 million mobile subscribers, 47 million active users and advertising revenue of Rs 600 crore, - how mobile could be called new media. Leveraging these in the market through services such as SMS, voice, mobile Internet and applications in accordance to every subscriber’s taste makes the difference. Sending SMS alerts is the commonest mobile advertising method, where supply outstrips demand. Using mobile responses by way of SMS for evaluating the offline media mix is a good idea,” citing the example of Intel. Even today, it is sometimes called that.


How To Incorporate Twitter Into Your Event


Also keep your audience actively engaged by tweeting trivia questions and giving an award to the first to tweet the correct answer. June 19, 2010 Derek @mediafunnel Another great way is to let fans post to your stream via a ‘guest post’ widget, or via SMS or email. You can follow Jenni at @jenniizzo. Establish an event hashtag. Create buzz before the event. Thanks!

6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

Blastfeeds keyword filters can also be used to remix and republish blog feeds filtered for specific content -- for example, a fan site for a specific band could create a news feed from multiple general music sites that publishes only stories about that specific band. ZapTXT also powers email, IM, and SMS alerts for sites like The example pipe below would filter our feed and return only posts that talk about "Facebook" in the title. As of today I have 82 active feeds and more get added every week, Five feeds?? ReadWriteWeb. RWW Network. ReadWriteWeb.

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3000 Year Old Marketing Techniques

Bill Hartzer

There is evidence to suggest that at least as early as the Phoenician traders – over 3000 years ago – there was activity that we might class as marketing – Phoenician traders drew pictures on stones portraying their goods. And when it comes to communication SMS marketing comes into its own. SMS Marketing Allows Instant Communication. Marketing is not new. Marketing


DataSift Curation Engine Aims for Relevance in Real-time

Examples of these variables include: Profile information like name, location, bio, number of follows, followers, lists, etc. Here are a few examples of how rules can be used: Show me tweets containing “google” from users who don’t have “social media” in their bio, and who have more than 500 followers. Developers can send these alerts as email, SMS, or notifications on smartphones.


Unlocking the value of Foursquare « The Cube

Gemma Went

For me they bridge the gap between the online and offline world, something key in connecting brands with consumers and something that’s missing in current social media marketing activities. Foursquare is the clear favourite for me so I will focus more on that here. The premise is that they allow you and your friends a new way of exploring your city, or cities you visit. You can earn points and unlock badges as you discover new things. They are mobile apps and usage isn’t across all makes and models yet, but that will change. Well done so far. This is our proven revenue model.

Freemium Revenues: Social Media Business Podcast

Laurel Papworth

third source of revenue is recruitment tools that companies can use to find people who may not even be actively looking for new jobs. The other freemium services I spoke about on the podcast are Skype : free calls on mobile and on computer – but pay for voicemail and SMS. And while the example of SecondLife freemium model is relevant (pay for technical support. Too weird.

Our Shifting Notion of Search, Social and Mobile.

Direct Marketing Observations

Take for example search. We use it for online transactions, travel decisions, job searches, purchases, research, and a dozen other activities. 10 years ago seems so 10 years ago in the world of search, social and mobile. We’ve definitely evolved and rightly or wrongly so depending on your point of view. Little did we know what was on the horizon. How do we use search now?

Web Worker Daily " Archive Busyness vs. Burst: Why Corporate Web Workers Look Unproductive "

Buzz Marketing for Technology

Burst : Use better ways to communicate when available including blogs, wikis, IM, chat rooms, SMS, and RSS. Twitter’s a good example of this. They’re not mutually exclusive in activities but rather in outlook and approach. It’s ironic to me that web design jobs, for example, are mostly paid by the hour. recent post and with a nod as well to Anne Zelenka, I want to try to give a concrete example of how a traditional enterprise workflow (closing a deal) [.]. has been an interesting journey and a real world example of burstiness. Jobs |.

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Burrp Delhi

The Marketing Blog

Imagine your uncle is in town and he wants to check out the best restaurant around Pitampura for example. Log on to burrp Delhi and read the review and send the restaurant details to your uncle right on his phone using Burrp’s SMS feature. It’s about how that one thing fosters others to contribute, to agree or disagree, and how the collective wisdom and activity around it all helps people get smarter about stuff. Home About In the Media Customer Service : Sorry what’s that ? You donot need to worry as burrp is there for you. No problem Burrp’s here.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Also, 73% of Twitter users send SMS text messages multiple times per day. For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). The huge gap between awareness (87%) and active, monthly usage (7%) was shocking. The huge gap between awareness (87%) and active, monthly usage (7%) was shocking. 87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. 19% seek customer support. Love him.

Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. great example, one that recently affected me: A mobile phone manufacturer, called HTC, released a phone that had sub-par video performance. frontpage. Is it new? If so, how?


Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

For example, people talk about using twitter as a business tool rather than thinking about creating a searchable organizational database of collaborative conversations “Social media results cannot be measured&# If you are not measuring your social media results then there is little point in having a social media strategy. Amber [link] Deb Robison Great post and I especially appreciate the viral example and the need for participating with authenticity. link] Deb Robison Great post and I especially appreciate the viral example and the need for participating with authenticity.

Koka Sexton dot Com

Koka Sexton

This way you can make sure you never miss an update by the people you actively want to follow. Example: @ijustine I love that song too! Example: d krissy want to pick a Jamba Juice for me while you’re there? Example: whois jack GET username retrieves the latest Twitter update posted by the person. Step out of your comfort zone and start following other people.

The Public Doesn't Need to Know What Gov 2.0 is, But They Do Need.

Social Media Strategery

So, no, the public doesn’t need to understand what Gov 2.0 or open gov is – but they do need to understand that their government is actively trying to do more to communicate and collaborate with them. For example, the city of San Francisco has a “Mom&# map – with the locations of all the playgrounds around the city and it is GPS encoded. Government 2.0 Agreed.

4 Simple Things I'm Sick of Seeing on Twitter


There are some contexts in which it makes sense to talk about the phone itself; for example if you work for the phone company or if the cat chewed through the phone cord and you have to explain why you are taking him to the vet. Nobody emails about how to email, or SMS/MMS about how to do that either. Simple Things I’m Sick of Seeing on Twitter 31 1. But you’re so right.