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[Research] The Influence of AI on GTM Strategies

Convince & Convert

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. Tip on using AI for market research and analysis.

Research 140
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The Decision Journey: New Insights from Reddit Research

Convince & Convert

Tipping Point in Consumer Loyalty The good news is that our latest research shows that this era of switching may be reaching a tipping point, where the mental cost of considering something new is becoming increasingly exhausting. Click To Tweet A great example of this behavior is r/buyitforlife. Footnotes: Reddit Custom Survey, U.S.,

Reddit 143
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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. If you’re considering using Instagram marketing for business promotion, check out these eight inspiring examples of B2B companies killing it on the platform in various creative ways.

B2B 259
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10 of the Best Examples of Brands Using Instagram Reels

Social Media Strategies Summit

Since its launch in August 2020, search activity around Reels has caught and overtaken another of the platform’s video-based features, Instagram Stories: Image source. Additionally, research from Whistle Wise revealed that 87% of Gen Z TikTok users who have also used Reels for Instagram agree that the two platforms are the same.

Examples 165
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10 Great Social Commerce Examples to Get Inspired

Social Media Strategies Summit

Rather it encompasses the whole buying process – everything from product discovery, to research, to adding-to-kart, and paying – happening directly via social media. Either way, here are 10 real-world examples that demonstrate the vast potential of social commerce. It’s not just regular e-commerce that starts with a social ad.

Examples 221
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10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

Check out these ten examples of TikTok content for higher education: 1. But in an increasingly online world, social activity plays an important role. A great example of this is the University of Kentucky ’s post about its annual Ping Pong Ball Drop : @universityofky Did you catch a ball today Wildcats? Harvard College.

Education 162
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10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. If you’re going to add NFTs to your marketing mix, do it in a way that aligns with your current activity. Clinique: Support Your Brand Values. Image source.

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