Webbiquity SMM

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. Just as it takes time to build a following, it also takes a while to build credibility and authority with the search engines. Every blogger wants more traffic. How to get it? Post frequency matters.

Syndication 186

Syndication Data How To HootSuite 186

Webbiquity SMM

JUNE 20, 2011

These people aren’t shy about telling you how wonderful they are (it’s amazing how many Twitter handles and profiles, for example, include terms like “guru,&# “expert&# or even “god&# ), or treating social media as a direct sales channel rather than a mechanism for sharing valuable insights and information.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

FEBRUARY 4, 2013

Throughout, the authors use the term “marketing round” as useful shorthand to describe the group of professionals from marketing, search engine optimization (SEO), PR, social media, content development, design and online advertising whose efforts need to coordinated in order to optimize online results. Think of marketing as the hub.

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

JULY 2, 2012

In some cases, this information can be quite useful and enlightening, for example, when looking at average email open rates by industry. But the difference in the increase between sites with active SEO programs (18% average increase) and those without (5% average growth) was significant. Website age. A final factor is social sharing.

B2B 100

B2B SEO Social Bookmarking Sample 100

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

DECEMBER 12, 2012

Lauren Friedman explains why she thinks Google+ is not a social network but brands should be there anyway–for example, for SEO purposes: “The best way brands can take advantage of Google+ is to amp-up their SEO. How to Effectively Create a Google+ Following of 10,000 Engaged Fans by Search Engine Watch.

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Integrate social media activities with your CRM system. An active and helpful support forum? Highlight your partners.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

APRIL 11, 2011

Put another way, it’s the opposite of search engine marketing (smart companies use both). When a company places a search ad through Google AdWords or another search engine, it wants the audience to take a specific action, normally to convert to either a sale or a lead.

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

APRIL 11, 2011

Put another way, it’s the opposite of search engine marketing (smart companies use both). When a company places a search ad through Google AdWords or another search engine, it wants the audience to take a specific action, normally to convert to either a sale or a lead.

Metrics 167

Metrics Social Media Adwords ROI 167

Webbiquity SMM

OCTOBER 25, 2016

Has an unusually large following for a non-famous person—and that following is active. For example, their tweets often generate 10 or more and retweets. Here are some ways to identify mid-level influencers: Maybe isn’t “famous” in the classic sense. Tweets very regularly. Mid-level influencers are more likely respond to you.

Influencer 100

Influencer Marketing SEO Class 100

Webbiquity SMM

JANUARY 24, 2011

Social and Alternative Search Engines. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Granted, the web is littered with “Google killer&# alternative search engines, but Blekko , created by Rich Skrenta and Mike Markson, is really cool.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

SEPTEMBER 13, 2010

You can post your email address, use a WordPress contact form plugin , or incorporate an interactive business card (see the upper-right of this blog for an example) on your blog. Blogging is a social activity. Links are good things; they drive direct traffic to your blog as well as helping improve your rank in the search engines.

Feed 155

Feed Feedly Digg Technorati 155

Webbiquity SMM

FEBRUARY 11, 2016

You have tailored activities for various digital channels, continuous PPC campaigns, the site is filled up with quality content to the brim, and other forms of digital assets are in place. For example, you can turn it into a game. You whipped out your site activity tracker and found out that your bounce rate is going through the roof.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Webbiquity SMM

MARCH 29, 2022

Between all the Metaverse developments and new web browsing privacy rules, digital marketers face many new challenges to appear in the top search engine rankings. It’s a part search engine and part social networking site that can help you build a dedicated and loyal online following. Image credit: Camylla Battani on Unsplash.

Brands 204

Brands NoFollow Marketing How To 204

Webbiquity SMM

JUNE 14, 2011

Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. Online buyers discover information in three ways, which require three different approaches to capitalize on: active search (use SEM), passive search (use content marketing and SEO), and influence (social media). •

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

JUNE 10, 2014

For example, “This Facebook contest will drive 100 new leads in 90 days.”. • Now it’s 2% (because search engines have gotten better). • “If you don’t have open graph tags on your site, need to do that now.” Start with research: is your goal achievable? What’s the best way to accomplish it?

Conference 196

Conference Social Media SEO Marketing 196

Webbiquity SMM

OCTOBER 29, 2012

It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking. How does this compare to other activities? What topics are they most interested in exploring or discussing?

Findability 197

Findability Directory Social Bookmarking B2B 197

Webbiquity SMM

AUGUST 4, 2015

What Search Engines Are Looking For? Google and other search engines have different criteria that they look for when they are trying to figure out the rankings for different keywords and phrases. Search engines look for activity as well as the existence of the social media accounts and overall user engagement.

Reputation 100

Reputation SEO Engineering Yahoo 100

Webbiquity SMM

AUGUST 22, 2012

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. What’s behind this number and what factors affect it?

How To 169

How To Conference Analytics Social Bookmarking 169

Webbiquity SMM

OCTOBER 23, 2012

Bliss Hanlin provides a list of about 140 (how appropriate) examples of Twitter shorthand ranging from the obscure (CX = correction) to the borrowed-from-the-military (SNAFU, FUBAR) to common hastags (#FF for follow Friday). ” New Twitter Brand Pages – Guideline and Examples by DreamGrow Social Media. More Twitter Tools.

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

FEBRUARY 25, 2014

What are the best tools for analyzing Google+ activity and results? For those who are new to Google+ (or who struggle to see results with it), Scott Buehler provides an excellent 10-step guide to understanding circles, generating activity, formatting posts, using hashtags, hosting hangouts, creating company pages and more.

Google 198

Google Yammer Social Networking SEO 198

Webbiquity SMM

MARCH 23, 2011

For example, a discussion of the latest developments in aerospace composites is probably more likely to happen on a niche engineering forum than on Facebook. The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. Frequency of alerts. Support and training.

Tools 193

Tools Social Media Sysomos Vocus 193

Webbiquity SMM

JANUARY 9, 2012

Nearly 3/4 of active Twitter users are bloggers. 40 Examples Of Creatively Designed Twitter Backgrounds by Tripwire Magazine. Jolie O’Dell summarizes the changes in Twitter’s new interface, such as the “new Activity tab, which shows all the non-tweet activity from people you follow. More than 80% of U.S.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

FEBRUARY 4, 2014

Despite well-crafted arguments from sources like John Heggestuen on Business Insider that social media ROI is a myth , and Angie Schottmuller on Search Engine Watch making the opposite case (and providing more than two dozen formulas for measuring the return on social media efforts ), the social media ROI debate rages on.

ROI 204

ROI Social Media FeedBlitz Metrics 204

Webbiquity SMM

JULY 22, 2014

For example: “You knew you were in PR when you wined and dined a reporter over a 1 1/2-hour lunch with much camaraderie and laughter (while today) You know you are in PR when the reporter you previously worked with is now heading up editorial for a major brand.” You Know You Are in PR When… by B2B PR Sense Blog. ** 5 STARS.

Press Release 217

Press Release Nielsen Blogger SEO 217

Webbiquity SMM

FEBRUARY 11, 2013

” How can you grow and maintain an active, relevant Twitter following? 6 Tips to Get Retweeted More Often by Search Engine Journal. As noted here in a preliminary summary of the best Twitter articles and posts of 2012 last fall, “Twitterers collectively post a billion tweets every three days. Get retweeted more often?

Tools 192

Tools Twitter Tips HootSuite 192

Webbiquity SMM

JANUARY 19, 2011

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Why B2B Marketers Should Leverage Flickr by Search Engine Land. He also lists several tools to help track and monitor your brand reputation online.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

JANUARY 3, 2011

How can you improve your blog’s position in search engines? In another guest post, Pat Flynn details five benefits of actively responding to comments on your blog, such as the fact that doing so encourages more comments: “People don’t leave comments just so they can be left unread. Grow your audience? don’t do it.&#.

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

AUGUST 28, 2012

Heidi lists 29 helpful “leaps of faith to help you build your social media presence and activity,” such as building your social media tribe, introducing your connections to each other (where is may be mutually beneficial), and guest blogging. 101 Examples of Social Business ROI by Dachis Group. Social Media Metrics and ROI.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

SEPTEMBER 15, 2010

Looking for a way to monitor social media activities and results on a tight budget? A powerful real-time social search engine that not only displays results for a specified term or phrase, but lets you filter results by source (e.g., 5 PowerPoint Search Engines To Seek Out Publicly Available Presentations by Carpe Diem.

Tools 188

Tools Social Media Radian6 CoTweet 188

Webbiquity SMM

JANUARY 15, 2013

It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. SEO for Facebook – New Video Revealed by Search Engine Journal. 10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot. Facebook Advertising.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

OCTOBER 8, 2013

Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. .” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

JANUARY 17, 2011

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. online time is spent on just three activities: social networking, playing games and emailing. Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 40 percent of U.S.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

OCTOBER 5, 2010

51% of active Twitter users follow companies, brands or products on social networks. New Data on Twitter Usage Can Strengthen Your Twitter Outreach by Search Engine Guide. Example: “1. Focus On The Sexually Active. Twitter users frequently exchange information about products and services.” How popular is Twitter?

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

MARCH 21, 2012

And while LinkedIn’s features remain focused primarily on activity at the individual professional level, the network has added several features for enterprises over the past year, including most recently the Follow Company button for business websites. ” How To Use LinkedIn To Improve Organic Visibility by Search Engine Land.

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Webbiquity SMM

AUGUST 2, 2010

This report highlights five tips, 15 examples of winning b2b Facebook pages, and eight additional resources on using Facebook for business. Among the tips: build an active wall by encouraging “likes,&# posting useful content on a regular basis, and monitoring and responding to wall comments. How are they doing it?

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

FEBRUARY 17, 2013

Search engines are going away. ” Professor Gelernter and John certainly have a point in that streaming information (a Twitter feed being a prime example) is an increasingly popular way to consume web content (and time). It’s sitting somewhere on a website, and you’re not going to find it without a search engine.

Engineering 193

Engineering iPad B2B SEO 193