Jason Yormark

JULY 19, 2012

The following is a guest post from Matt Davidson, an extremely talented search marketer. In an effort to bring more content and digital marketing expertise to my blog, I’ve brought Matt on to periodically contribute here. About 80% of all searches come from the organic search engines and not the paid search listings.

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Engineering Paid Search Directory Hubspot 246

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering.

Marketing 131

Marketing How To Sample Samples 131

Bill Hartzer

APRIL 17, 2013

During a recent comment thread on Facebook by my buddy Steve Floyd , the subject of SEOs (Search Engine Optimization pros or “search engine optimizers”) and SEMs (Search Engine Marketers or “Pay Per Click professionals”) came up. It’s the way SEOs and Search Engine Marketers work.

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Engineering SEO Marketing Message Boards 141

Buffer Social

JULY 31, 2023

To help make the process a bit easier, we put together a list of examples from different creators and content teams about their policies regarding using AI in content creation. There are varying perspectives on using AI, from those who reject it entirely to those actively exploring it. Or edit it? Here are some of them. However, 94.5

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Team Examples Content Policies 72

SocMed Sean

MARCH 3, 2022

Over time, Pinterest has changed to become more of a video and e-commerce platform, generating revenue through advertising and more specifically through promoted pins, which are paid for by advertisers and marketers to sell their products. Is Pinterest still a good marketing platform for businesses in 2022? Is Pinterest Dying?

Strategy 195

Strategy Marketing Automotive Campaign 195

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

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Analysis Sentiment Marketing How To 105

Koka Sexton

DECEMBER 31, 2022

It explores the strategies and tactics needed to create a successful, integrated digital marketing plan , helping you to reach a broader audience and generate more engagement, while strengthening your brand’s online presence. Multi-channel marketing involves the strategic use of multiple channels to reach and engage target audiences.

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Strategy Marketing B2B ROI 92

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

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Strategy Sentiment Marketing Analysis 128

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency. Brands actively adopting AI tools are likely going to have a greater advantage over those who are hesitant.

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Policies Marketing How To Guidelines 108

The Realtime Report

FEBRUARY 24, 2020

How to Succeed in Marketing. The right marketing strategies are vital for any business to succeed. Whether you manage a business or have a role within the marketing sector, you must be able to utilize the best resources available to implement your marketing tactics. Data Analysis. Original Campaigns. Social Media.

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How To Marketing Resources Campaign 135

Techipedia: Tamar Weinberg

SEPTEMBER 11, 2012

On the surface, some may feel that online privacy is only a concern for those attempting to hide their internet activities. Of course, it is safest to assume that all of your internet information and activities are in the public domain and that one must take steps to curtail those that you don’t want publicized. Windows Security.

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Privacy Activities Microsoft How To 162

Keyhole.co

APRIL 22, 2024

This is especially important in the world of search engines, where duplicate content is a surefire way to damage your SEO score. This isn’t to say that every instance of unoriginal content is an example of online content theft. A simple way to do this is by using the search engine like your target audience.

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Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitor mapping is the process of identifying competitors and analyzing their market position to visualize the overall competitive landscape. What is competitor mapping?

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Comparison Analysis How To Sentiment 109

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? Either way, it’s time to look for a social media marketing agency to handle your requirements. That may then need to go up through the approval channels, including … Your marketing manager. Your needs from a social media agency.

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Social Media Marketing How To Social Media Management 190

Sprout Social

SEPTEMBER 22, 2022

For example, if you have a video about how to make a cake, you would want to use YouTube tags like “baking,” “cake recipe” and “how to make a cake.” YouTube is the second largest search engine in the world, and its 2 billion monthly active users use it to find videos on all sorts of topics.

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YouTube Real Estate Marketing Hashtag 91

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. This method is one of the most important strategies for LinkedIn marketing. Take a look at his headline: 2.

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SEO Social Media Strategy Hashtag 154

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. As Albert Einstein famously said , “Make everything as simple as possible, but no simpler.”

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Metrics Marketing Class ROI 195

Jon Loomer

APRIL 20, 2022

You will now see a list of hundreds, if not thousands, of interests that Facebook has inferred based on your activities. Some examples: Social Media Examiner. Digital Marketing. Social Media Marketing. Some examples: An Extremely Goofy Movie. Broadcast Engineering. Examples: Document. Small Business.

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Advertising Facebook Privacy UGC 199

Ignite Social Media

NOVEMBER 2, 2021

It can be difficult to evaluate the success of your social media marketing initiatives when social media is just one of the many marketing tactics you oversee. It’s an issue that a majority of marketing executives face, and one that we’re always working to help our clients with. So… what are the right questions? Glad you asked.

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Social Media Management Questions Social Media Metrics 212

Oktopost

AUGUST 13, 2021

There’s nothing simple about marketing in today’s digital landscape. Marketing teams have to manage multiple campaigns as they’re carried out simultaneously over numerous channels, and customer expectations are higher than ever. How long each activity should take. Henry Gantt ( Wikipedia ). Email Address.

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Template Templates Project Marketing 80

Social Media Strategies Summit

FEBRUARY 18, 2021

Here’s an example: Image via Instagram. Here’s an example of an Instagram story by Starbucks where they are promoting a holiday-special beverage. Sephora, for example, posts lots of makeup tutorial videos on its Instagram account. Here’s an example of the beauty brand Dove, providing useful tips to its audience.

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Trends Social Media Authentication Instagram 195

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? How to build a word of mouth marketing strategy: 8 tactics and examples.

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Conversation Review Marketing How To 136

Keyhole.co

MAY 12, 2023

For example, if you have a clothing store and you notice that your biggest competitor is using the keyword “affordable fashion”, decide to use that keyword too to try and attract some of their customers. SEO optimization Do you regularly optimize your website to rank higher in search engine results pages?

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Tools Strategy Marketing Analysis 52

Writtent Blog

JUNE 29, 2016

Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. If you give them specific examples of what to do after reading your content, they’re less likely to go looking for more specific information on other sites. Example: When writing, imagine you’re talking to a friend.

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Examples Tips Content Hubspot 97

Keyhole.co

MAY 30, 2023

You can also look for gaps in the market that your competitors need to address. For example, none of your competitors offer a vegan breakfast sandwich, but you know there are a lot of vegans in your area. Another thing to look at is your competitors’ marketing strategies. What messages are they promoting in their ads?

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Analysis How To Marketing Price 52

Sprout Social

JANUARY 31, 2024

YouTube engagement refers to the level of activity associated with your channel and videos. This activity includes views, shares, “Likes,” comments and new subscribers. For example, increasing YouTube engagement starts by identifying trends such as the following: Which videos are retaining the most viewers? Video duration.

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YouTube Engagement Metrics Analytics 99

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. You need to know it all.

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Sentiment Metrics Analysis Trends 96

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. For example, a customer might: Discover a product while browsing videos on YouTube. Create Omnichannel Marketing Campaigns. Practice Proper Channel Management.

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Influencer Brands Policies Privacy 288

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

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Statistics Social Media Video Marketing 142

Twenty4 Social

SEPTEMBER 3, 2020

Affiliate Marketing Success: 4 Tips for Affiliate Niche Marketing Affiliate marketing can be a great way to start making money online. However, if you want to be… Affiliate Marketing Success: 4 Tips for Affiliate Niche Marketing Affiliate marketing can be a great way to start making money online.

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Affiliate marketing Tips Marketing Startup 75

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?

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Influencer Social Media Marketing How To 145

Later

JUNE 28, 2021

For a long time, LinkedIn was considered a job search engine. LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? Why You Should Use LinkedIn for B2B Marketing.

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B2B LinkedIn Marketing How To 88

Hootsuite

JUNE 11, 2020

If you’ve already been spending time fine-tuning your YouTube marketing strategy , you’re probably familiar with most of these formats, by virtue of having seen them in action. For example, take a look at how B2B company Monday.com uses skippable in-stream ads for lead generation. Non-skippable in-stream ads (including bumper ads).

YouTube 145

YouTube Marketing Campaign Guidelines 145

Oktopost

FEBRUARY 12, 2020

If you do, you’ll remember that branding and marketing have mattered since the very first days of prehistoric commerce. The speed, and information density, of ecommerce has helped us learn more about the art and science of marketing than anything that has come before. What is Recruitment Marketing?

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Marketing Campaign Company Advertising 108

Bill Hartzer

MARCH 15, 2010

Most likely, if you have a website for your business, you probably have been pitched by a host of companies about the benefits of Search Engine Optimization. But search engine optimization should do a lot more than just help you “get found&# in the search engine results. Let’s take, for example, Gun Barrel Ranch.

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Engineering Adwords Directory CPC 130

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance. They circle simultaneously.”.

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Review Marketing Metrics Meeting 186