Buzz Marketing for Technology

OCTOBER 14, 2008

In a blog challenge, several  bloggers work together on a group learning project over a period of time--a few days, a week, a month. Each day during the challenge, learning activities are posted for bloggers to engage in and then blog about. Each day there's a different activity for learners to try.

Project 100

Project Wiki Web 2.0 Technorati 100

Sprout Social

JULY 31, 2018

Goal examples include increasing: Social followers. million followers, used the hashtag #ColorCompleteCollective to group her posts and other influencers’ for a marketing campaign sponsored by argan oil industry leaders. Use Instagram analytics to see which users are the most active and popular posters of particular hashtags.

Influencer 77

Influencer Instagram Hashtag How To 77

Webbiquity SMM

JANUARY 24, 2011

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. If you need more of an ego boost, try TwitterGrader. DialogFeed. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

ProBlogger

OCTOBER 31, 2013

We may hear unspecified suggestions, such as: “be active on social networks” or “partner with other blogs” If you are attempting to launch a new blog it is likely to prove difficult and frustrating putting these things into practice, and all too often with limited success if not implemented properly. Alternatives.

Tips 50

Tips Bookmarklet Directory URL 50

ProBlogger

OCTOBER 17, 2017

We’ve created a template you can use to help you do this, and I’ll be sharing some examples of my own reader avatars throughout this post.) In each of these cases the reader profile is based upon a reader group already within the Digital Photography School community. Let me finish this post off with one last persona – again for DPS.

Avatar 42

Avatar How To Flickr Forums 42

Justin Levy

JULY 14, 2009

That’s one of the reasons charities can benefit so greatly from being active on social media channels. Recently, a group of green bloggers banded together to raise individual $1 donations from their readers. Mashable’s Summer of Social Good campaign, for example, has a widget that does both.

Social Media 100

Social Media MySpace Widget Flickr 100

Josh S Peters

NOVEMBER 23, 2009

However, to start with we’re going to hit the big three to give some examples and ideas. Check out other fan pages and groups that are based in your niche and have some bearing on you or your company. Work on building outposts for your content on social bookmarking sites like Digg and Delicious to help get more exposure for it.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Myrland Marketing

APRIL 6, 2010

Perhaps there are certain lawyers or industry groups that would be great bloggers, and that are good educators, and great at replying to all comments on blogs, thus building relationships. Perhaps the Firm decides it is innovative, interactive and educational enough to build and host an active Business (Fan) Page on Facebook.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Techipedia: Tamar Weinberg

APRIL 10, 2008

You may have stumbled upon a site a few hours ago, and now you’re actively Tweeting. As an example, let’s take a look at Robert Scoble’s FriendFeed (click the image for a larger view): In this screenshot, Robert utilized both Google Reader and Twitter, and the comments spread to his feed where an ongoing discussion ensued.

Plaxo 103

Plaxo Picasa StumbleUpon Netvibes 103

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

The examples you gave of people copying full text of a story somewhere else is in the very slim minority from my experience. Josh’s examples relate to sites like Digg, which allows a short description, and FriendFeed, which is similar in that respect. FriendFeed’s activity for me has ebbs and flows.

Aggregator 151

Aggregator Content Digg Posterous 151

Techipedia: Tamar Weinberg

JANUARY 12, 2010

For example, one of my Friendster aliases is Times Square. Extracurricular programs combine summer programs, vacations, and related activities. The value to me (although I don’t know if a lot of people are actively doing it) is the ability for me to vote on what you think is applicable to you. I couldn’t help it. (By

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Social Media Strategery

MARCH 2, 2009

The third group is the middle manager and project manager - For managers - “So, how much time is my staff going to be spending blogging/reading blogs rather than doing actual work? In my experience, this is the stakeholder group that is most skeptical, opposed, and confused about social media. Show them how they can use del.icio.us

Gov 2.0 72

Gov 2.0 Social Media Insurance Wiki 72

Techipedia: Tamar Weinberg

MARCH 12, 2009

If a forum exists for your industry, you should very well be active: you should participate and follow the discussion closely to know exactly what is being said and what kind of feedback you can take back to your executive and development team to enhance your product and to make it better than your competition. It’s a brave (???)

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

JULY 6, 2012

Eric : Sounds delicious, that’s for sure. I don’t know about you, but I don’t actively log into LinkedIn and update my status. Jim : Well, I have it in groups. Jim : I have several groups that I’ve started. One group’s got 3,000 people in it. Eric : Right on. What are you drinking?

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

Techipedia: Tamar Weinberg

MARCH 4, 2010

At the end of the day, we know most people are active on social networks because they have some reason for being there (be it to make a sale or to establish authority, for example), but through your regular interactions, you need to recognize that these are byproducts of your genuine and authentic involvement.

Hotels 245

Hotels Social Media Communities Discount 245

Keyhole.co

FEBRUARY 28, 2024

This includes GenZ and millennials in the age group of 16 to 34. For example, the above video is quite reactive and creates quite a flicker in the viewer’s mind. It features a relatively scandalous topic but goes deliciously well with Duolingo’s quirky persona. In another reel , Duo gets a Brazilian Butt Lift.

Social Media 105

Social Media Strategy Meme Education 105

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. A great example, one that recently affected me: A mobile phone manufacturer, called HTC, released a phone that had sub-par video performance.

Social Media 105

Social Media Marketing Digg MySpace 105

Viper Chill

MARCH 1, 2010

Analytics & Research In a survey across thousands of large companies who actively monitor their stats online, only 35% stated that they actually changed their website based on what they saw. Delicious Do you ever find a cool article or resource online and wish you had an easy way to save it? If so, then Delicious may be for you.

Resources 77

Resources Netvibes Marketing Delicious 77

Buzz Marketing for Technology

JUNE 27, 2008

saving delicious bookmarks using yahoo alerts, The yahoo alert is generated on the rss feed and hence does not show the tags to the bookmark. I remember reading about other ways to backup delicious bookmarks to gmail but they were not too simple to setup. I love gmail, it has become the center of my Internet activity.

Bookmarklet 238

Bookmarklet Yahoo RSS Feed 238

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. So the question arose – was social media traffic misrepresented by grouping traffic from all networks together? Professional content probably isn’t a priority.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Rebekah Radice

NOVEMBER 28, 2016

What social network(s) is your audience actively using? Research to see what social networks your audience is most active on. For example: If you’re a health and fitness company, engaging your audience through video could be a powerful way to take them through your daily workout. Here’s an example from Sprout Social.

Social Media 159

Social Media Strategy How To Social Networking 159

Convince & Convert

SEPTEMBER 21, 2010

For example, people talk about using twitter as a business tool rather than thinking about creating a searchable organizational database of collaborative conversations “Social media results cannot be measured&# If you are not measuring your social media results then there is little point in having a social media strategy. .&#

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Techipedia: Tamar Weinberg

MAY 5, 2010

Don’t use a Facebook Group. Share the 10OFF discount code for everyone, for example. Better yet, to show that the page is active, give the users control by letting their Fan posts show up on the front page. As a result, engagement goes up as the page appears very active. Give them a reason to be actively engaged.

Facebook 279

Facebook How To Marketing URL 279

Viper Chill

OCTOBER 21, 2009

Of course, those are offline relationship examples, but online isn’t really any different. Martin was very active in the internet marketing industry (I’m sure he won’t mind me using him as an example) until he was arrested for activities that both shocked and disappointed me.

Statistics 76

Statistics Project Sites Comments 76

Bare Feet Studios

JUNE 7, 2009

It’s a lot of work for a group of volunteers. Author David Reed, who called them “GFN’s&# for group-forming networks, actually began his research in 1997 and states : I’ve been studying GFNs for the last four years and have come to realize that they require a whole new way of measuring network value.

Social Media 40

Social Media Tourism Blogger Upcoming 40

Convince & Convert

SEPTEMBER 20, 2010

For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). The huge gap between awareness (87%) and active, monthly usage (7%) was shocking. Lots of lurkers. Lots of lurkers.

Social Media 160

Social Media Statistics Strategy Research 160

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The article has examples of how social media worked too. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. David Armano suggests to study out the candidate first; they shouldn’t just be focused on Twitter, for example.

Marketing 265

Marketing SEO Journal Engineering 265

Bare Feet Studios

MARCH 1, 2009

I would have liked to point this campaign to my San Francisco friends, who also happen to be active web users, who themselves have a large “following&# via blogs, social networks, Twitter, et al. “Share&# these days means using web plug-ins to tell your friends on Facebook, Digg, Yahoo Buzz or save to your own Delicious bookmarks!

Tourism 40

Tourism Campaign Sites Social Media 40

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Again, a company needs to listen and find where the customer base is active. What I mean is that California for example always shows up with the most posts.

Social Media 157

Social Media Radian6 Strategy SM2 157

Techipedia: Tamar Weinberg

MAY 28, 2010

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. Linkedin lead generation requires commitment to answering and asking questions on Groups/Answers, taking advantage of the deep searches, and connecting directly with those around you in your network.

Social Media 278

Social Media Strategy Yahoo Communities 278

agora pulse

OCTOBER 21, 2019

billion active users, social media provides a huge potential audience. For example, Black Friday brings in over $6.2 GrubHub, a food service company, provides a good example of the effect of expiring content. Fuel conversion by using a clear CTA that makes the exclusive group stand out from the people who decided not to opt-in.

Social Media 80

Social Media Marketing Loyalty UGC 80

agora pulse

OCTOBER 21, 2019

billion active users, social media provides a huge potential audience. For example, Black Friday brings in over $6.2 GrubHub, a food service company, provides a good example of the effect of expiring content. Fuel conversion by using a clear CTA that makes the exclusive group stand out from the people who decided not to opt-in.

Marketing 80

Marketing How To Loyalty UGC 80

Rebekah Radice

NOVEMBER 28, 2016

What social network(s) is your audience actively using? Research to see what social networks your audience is most active on. For example: If you’re a health and fitness company, engaging your audience through video could be a powerful way to take them through your daily workout. Here’s an example from Sprout Social.

Social Media 60

Social Media Strategy How To Social Networking 60

Techipedia: Tamar Weinberg

MARCH 17, 2010

He also gave a simple example of how to measure Social Media ROI: What you really want to know when measuring Social Media ROI is how much money each incoming warm lead is worth. Here’s a great example: Many Yelp reviews are taken down within a few days of being posted. Put them to good use! Ever wonder why?

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Take my husband’s grandfather as an example. These examples above illustrate a typical usability question faced by Facebook users (well, except for Grandpa). There were other typical social networks in this grouping as well, including Flickr, FriendFeed, Kirtsy, Mixx, Plurk, StumbleUpon, Tip’d, and Twitter.

Facebook 233

Facebook LinkedIn Social Networking Microblogging 233

Techipedia: Tamar Weinberg

JULY 8, 2008

Rebecca Kelley , Search Marketing and Social Media Consultant : A social media marketer needs to be an active participant in the social media sphere. For example, what plays well on Digg versus what plays well on Propeller. Curious people are driven to push into new group and solve problems in new ways.

Social Media 163

Social Media Marketing Consultant Communities 163