Sherrilynne Starkie

FEBRUARY 18, 2020

In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns. It confers powerful third-party endorsement for a company, a product or even an idea. If earned media is not part of the mix, other activities will struggle to deliver the desired results.

Fashion 409

Fashion News Report Review 409

Social Media Strategies Summit

FEBRUARY 1, 2024

But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. Following the previous example, Brooklinen may need to invest more heavily in platforms that skew younger, like Snapchat and TikTok.

Analysis 184

Analysis Social Media How To Hashtag 184

Sprout Social

FEBRUARY 15, 2024

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. Plus, we’ll show you some shining examples of what audience engagement looks like. It shows that your audience is actively engaging in a conversation about your brand. What is audience engagement?

Engagement 106

Engagement Tips Loyalty Metrics 106

Social Media Strategies Summit

OCTOBER 3, 2018

Hopefully, you’re ready with creative strategies to be a conference networking magnet and generate tons of content from the conference. Step 1: Decide what you want from the conference before you arrive. Beyond taking notes at a conference, keep a separate running list of ideas and points of inspiration.

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Conference How To Statistics Apple 100

Ignite Social Media

MAY 7, 2019

This isn’t a new feature – it’s actually been around for a while – but new updates announced during the F8 conference look to put Facebook Groups front-and-center on the social platform. announced during the conference and helps bring Groups into the spotlight with a redesigned tab. A new Facebook layout is among the updates.

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Groups Groups Facebook Conference 151

Convince & Convert

APRIL 10, 2018

My recommendations are based on my work with MarketingProfs and Salesforce to add social frosting to their already fabulous events, and my experiences speaking at several dozen conferences annually. Plus, every conference has the same MVP attendee: some guy named Google. Collaborate with your speakers to produce teaser content.

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Eventful Social Media Conference Hashtag 155

Social Media Strategies Summit

NOVEMBER 28, 2022

billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms. This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands.

Examples 246

Examples Facebook B2B Instant Messaging 246

Convince & Convert

FEBRUARY 8, 2012

It’s the stuff I’ve always wanted to write, and it’s the stuff I talk about when I speak at conferences and I blog about. For example, the first Monday of every month is brag your blog day on the BlogWorld Facebook page , because I don’t want to forget. How was it writing it? Deb: It was fun writing it.

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Communities Activities Conference Conversation 121

The Realtime Report

MARCH 31, 2021

Movement-activated doors allow workers to enter and exit spaces without touching anything. For example, sensors can monitor occupancy and send alerts when too many people are together in a space. Businesses are adapting by implementing systems where employees can reserve a conference room or desk space quickly and easily online.

Trends 91

Trends Real Estate Survey Patterns 91

Jason Yormark

NOVEMBER 21, 2011

Having just returned from SES Chicago (a search and social conference), I had another overall good experience. The reality is, I don’t attend conferences much anymore unless I’m doing one or a variety of one these activities. And when all else fails, defer to examples of real world business results.

Social Media 254

Social Media Conference WordPress Research 254

Sprout Social

NOVEMBER 30, 2023

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Calls-to-action (CTAs): What’s their sales pitch?

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Analysis Sentiment Marketing How To 106

Social Media Strategies Summit

DECEMBER 22, 2022

Here’s a perfect example from the City of Phoenix : The City of #Phoenix is excited to receive a $1 million grant from @FTA_DOT to help w/ the South-Central / Downtown Hub light rail extension. Of course, we’ve seen this type of activity throughout the pandemic. City of Phoenix, AZ (@CityofPhoenixAZ) December 9, 2022.

Social Media 169

Social Media Engagement Transportation Hashtag 169

Sprout Social

MARCH 9, 2023

We also included examples from brands to inspire your strategy. In this section, we’ll look at the different corporate communication functions based on their goal and include creative examples from real brands. It can be difficult to correlate corporate communication efforts to business impact. What is corporate communications?

Skills 113

Skills Template Templates Travel 113

Jason Yormark

NOVEMBER 21, 2011

Having just returned from SES Chicago (a search and social conference), I had another overall good experience. The reality is, I don’t attend conferences much anymore unless I’m doing one or a variety of one these activities. And when all else fails, defer to examples of real world business results.

Social Media 249

Social Media Conference WordPress Research 249

Oktopost

MARCH 5, 2019

We’ll get back to analyzing specific examples later. The famous Oreo tweet from above is a great example. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. Unconventional) Examples of Real-Time Marketing Done Right. B2C is rife with great examples of real time marketing.

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Strategy B2B Marketing Conference 125

Laurel Papworth

APRIL 29, 2023

The author, Laurel Papworth, explores the concept of conferences and events being the modern-day equivalent of oratory, with speakers giving birth to spiritual impulses and new ideas in front of an audience. Does this make event managers and conference organisers the doulas and the midwives for new thoughts in the world?

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Eventful Conference Case Study Sentiment 98

Likeable

JANUARY 10, 2022

And it’s not just TV-type content that’s making its way out of the smartphone and into the real world—you’ve likely seen tweets or even Snapchat’s AR activations showcased on massive billboards as well. So, what exactly is the key when it comes to transforming social media content into something that can exist (and make strategic sense!)

Social Media 109

Social Media Content How To Hotels 109

Convince & Convert

APRIL 10, 2018

My recommendations are based on my work with MarketingProfs and Salesforce to add social frosting to their already fabulous events, and my experiences speaking at several dozen conferences annually. Plus, every conference has the same MVP attendee: some guy named Google. Collaborate with your speakers to produce teaser content.

Eventful 107

Eventful Social Media Conference Hashtag 107

agora pulse

JUNE 5, 2019

We want to set a good example, don’t we? I would also encourage you to go a step further with your activities. What are some of your favorite social media activities (besides lurking)? If you don’t use our supplied images, just be sure to use your own graphics or copyright free photographs. Participate in a Tweet Chat.

Social Media 167

Social Media How To Eventful Syndication 167

Sprout Social

APRIL 6, 2023

Proven benefits of a content calendar A content calendar helps you streamline your content activities, improve productivity, makes collaboration easier and gives your organization a competitive advantage. A content calendar also helps you maintain consistency throughout your content marketing activities.

Content 82

Content Collaboration Project Template 82

Social Media Strategies Summit

FEBRUARY 23, 2024

Either way, we’ve rounded up 10 of the best, most unique examples of YouTube Shorts to inspire you, covering everything from household name consumer brands to government agencies and higher education institutions. Let’s get into it. That’s an impressive engagement rate. So does that mean YouTube Shorts isn’t worth your time? Not at all.

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Examples YouTube Transportation Video 201

Buffer Social

JULY 6, 2023

For users, the algorithm determines what expertise is relevant by identifying a user’s interests based on their profile info and activity. What you need to do as a LinkedIn creator You need to start treating LinkedIn like you would a work conference.

LinkedIn 97

LinkedIn Team Feed Feedly 97

Rebekah Radice

MARCH 19, 2017

Ever leave a conference and wish you’d connected with more people? As I’m getting ready to leave for two large conferences this week – #AdobeSummit and #SMMW17 – it’s easy to see that organization and preparation are the keys to success. Before the Conference: Do Your Research. Yep, we’ve all been there.

Eventful 132

Eventful Social Media Conference Hashtag 132

Writtent Blog

MAY 9, 2021

For example – if you buy a flat in a four-flat development that is on a cross-lease, you will become the registered owner of: If you plan to renovate or alter your house, you may need to get permission from your neighbours (including other lease holders), depending on the terms of your lease and what you plan to do cross lease agreement nz.

Activities 40

Activities Sample Samples Software 40

Razor Social

FEBRUARY 27, 2023

For example, if I was writing a post about image optimisation I’d ask the tool to give me some information and this gives me a head start with some ideas. Here’s an example of some text I have in this article. I’m speaking at an awesome travel conference called TBEX in Greece. Here’s an example: 14.

Marketing 85

Marketing SEO Review Hotels 85

Sherrilynne Starkie

JUNE 11, 2018

One of the most interesting sessions at the IABC World Conference held in Montreal last week was by Carol Kinsey Gorman Ph.D., She provided examples of how organizations are moving to collaborative frameworks. For example, she said, chemical problems at GE are almost never solved by a chemist.

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Collaboration Chemicals Airlines Exercises 152

Waxing UnLyrical

OCTOBER 19, 2012

I returned a couple of days ago to the DC area after a whirlwind trip to San Francisco and the 2012 PRSA International Conference. There are a ton of conferences that take place. But #prsaicon (the hashtag for the conference since last year) is one that I always look forward to. Crowded mart, crowded mind. He’s a God!)

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Storify Conference Nielsen Hashtag 244

Sprout Social

APRIL 4, 2023

Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands. Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. They can be a fun way to document your activities as a brand and share them with your audience.

Strategy 117

Strategy Content How To Marketing 117

Social Media Strategies Summit

SEPTEMBER 18, 2023

Working in Less-Obvious Influencer Marketing Niches So far, all of Abbey’s examples have focused on the airport at Port of Seattle. Activating Untapped Audiences & Encouraging UGC However broad your main target niches are, you’ll eventually run out of new influencers to work with. Featured image by Pexels.

Influencer 130

Influencer Travel Retail UGC 130

Sprout Social

FEBRUARY 16, 2023

Now, a brand’s relevance isn’t determined by how many storefronts they own or their presence at major conferences. I don’t think of social as exclusively a brand or marketing activity,” says Dietrich. For example, suppose you’re lacking the tools or support needed to act on a social media crisis communication plan.

Social Media 114

Social Media Marketing Atlassian Team 114

The Realtime Report

JANUARY 28, 2017

Social media activity data is a vast source of real time customer intelligence. For example, let’s say a prospect just shared an article from an industry influencer. Not having social activity data in your lead scoring model means that you’re missing a key piece of demand generation data. Lead Nurturing. Re-engagement.

B2B 91

B2B ROI Social Media Hashtag 91

agora pulse

NOVEMBER 11, 2020

After all, after finding an Instagram influencer to collaborate with, for example, the idea of pitching that person to help you market and in essence advertise your brand can easily feel intimidating. For example, you might find my posts on social media tools interesting, because it allows you to “scope out” and audit the competition somehow.

Influencer 132

Influencer Instagram Tips Collaboration 132

Convince & Convert

JUNE 7, 2017

T-Mobile CEO John Legere is incredibly active on social media. And like with the T-Mobile example, the personalized targeting ultimately helped us secure a meeting with the relevant decision makers at McDonald’s. Clorox, Cleaning Up at the Conference. In 2017, the conference had its biggest guest list with over 400 attendees.

Campaign 147

Campaign Marketing B2B Conference 147

The Realtime Report

NOVEMBER 9, 2012

Facebook: 1 billion active users. Qzone: 599 million monthly active users. LinkedIn: 187 million active users. Google Plus: 100 million monthly active users. Tumblr is now “pushing more than 20 billion page views a month” said CEO David Karp at GigaOM’s Roadmap 2012 conference. via Facebook.

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Tumblr Social Networking Posterous Reddit 175

Later

AUGUST 25, 2021

“Offline-to-online marketing” is a term used to describe any activity that drives customers from a brand’s physical presence (i.e. At Later, we host an annual digital conference, LaterCon , which connects and educates attendees on a much larger scale than would be possible with an in-person event. .

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Hashtag Marketing Apparel Hosting 68

Sprout Social

MAY 20, 2021

For example, TINYpulse allows businesses to create custom surveys and monitor the results with analytics. Below is an example of a survey from Retently that uses the scale. For example, the team at Fellow uses their own collaboration software to welcome new hires and get them started. Career advancement & training.

Engagement 131

Engagement Survey How To Collaboration 131

Oktopost

MARCH 16, 2020

For many B2B marketers, large amounts of social content have been created in advance for the 2020 year promoting conferences, events, business trips, summits and meet-ups. For example, you are hosting a local meet-up and have been waiting to make an announcement as each day new updates are being made regarding the situation.

Social Media 104

Social Media Module How To Meeting 104