SocMed Sean

MARCH 3, 2022

Pinterest began as a social network that allowed users to visually share and discover new interests and inspirations by posting images or videos to their boards or the boards of others. Here are some thoughts about including Pinterest as an effective part of your campaigns. Campaigns house ad groups and ads.

Strategy 195

Strategy Marketing Automotive Campaign 195

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. The magic of collaborating with influencers lies within their expertise—and brands should definitely learn from them while leveraging their social proof.

Influencer 103

Influencer Brands Collaboration Authentication 103

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. The fourth most-popular social network for Canadians is Instagram. Digital Media and Marketing Framework Example.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

FEBRUARY 18, 2020

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns. Examples of Earned Media Success.

Fashion 409

Fashion News Report Review 409

Sprout Social

MAY 11, 2023

But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social. brand suitability rate.

Reputation 131

Reputation Tools Brands How To 131

Mindjumpers

SEPTEMBER 3, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Watch out for Danish start-up – bringing you a social work platform What To Include In a Social Media Policy » An Interactive YouTube Campaign By Tipp-Ex Posted by Sara Hansson Sep 3rd, 2010 Tweet YouTube advertising. Go to video [.]

YouTube 233

YouTube Campaign Policies Disqus 233

Sprout Social

JULY 21, 2022

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

Types 145

Types Social Media Microblogging Overview 145

Sprout Social

FEBRUARY 10, 2021

And how these brands approach the holiday offers marketers a powerful lesson in harnessing consumer insights to create culturally relevant campaigns. Brands like Gucci and Fendi are already rolling out their annual Chinese New Year marketing campaigns. Consider how Gucci leverages WeChat for its Lunar New Year campaigns.

Campaign 89

Campaign Brands Film Hashtag 89

Keyhole.co

MAY 29, 2023

billion total social media users exist worldwide, while Facebook still stands strong as the largest online social network in the world with roughly 2.96 billion monthly active users. This is why your social media presence is essential to your brand’s survival. Apple’s campaign was ingeniously simple.

Campaign 52

Campaign Social Media Hashtag Trends 52

Oktopost

MARCH 26, 2024

In this article, we’re going to provide a deep dive into another tool you can use– Influenced Opportunity Reports– and showcase how your team can use it to drive revenue, improve your social selling strategy, and most importantly, showcase the successful results of your social selling activities.

Influencer 62

Influencer Report B2B ROI 62

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources.

Forums 62

Forums Reddit Analytics Sentiment 62

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). In addition, brands often spread efforts across multiple platforms for each of their campaigns. Guest post by Anand Srinivasan.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Janet Fouts

JUNE 17, 2010

I’ve been an active user online for many years so I’m pretty easy to find. You can’t mention activism and social media without James Karl Buck coming up. His tweet activated his social network and word spread quickly. Change the date across all your networks.

Privacy 130

Privacy Social Networking Aggregator Issues 130

Akamai Marketing

OCTOBER 30, 2012

The Case For Active Users as Social Media Community Managers. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. I’ve really been thinking about this lately.

Activities 138

Activities Communities Social Media Class 138

Hootsuite

SEPTEMBER 14, 2023

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Mindjumpers

DECEMBER 4, 2015

Recently, the Prime Minister of India, Mr. Modi, pledged to bring about a digital wave in India, launching a campaign called Digital India. Statistics from Internet and Mobile Association Of India reveal the growing number of India’s population using social media. Social behavior varies across demographics. Different Reactions.

Activities 100

Activities Social Media Film Mobile 100

Almost Savvy

JUNE 16, 2011

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. The last couple of election cycles, much of this social media business was new. Do you want to use social media to communicate with your existing supporter base or grow your base?

Campaign 255

Campaign Social Media Tips Transportation 255

Social Media Strategies Summit

JULY 19, 2023

app to become one of the world’s biggest social networks, with over one billion users. 2) Pepsi @pepsiglobal / 804K followers Pepsi takes an unusual approach to TikTok for businesses: rather than posting consistent daily content, the soft drinks brand prefers to leverage the platform for specific, high-profile campaigns.

Brands 130

Brands Energy Sports Fashion 130

Ignite Social Media

JANUARY 8, 2024

How do you define Impressions in social media? While the various social networks have slightly different definitions, generally each time your content appears on someone’s screen, it’s counted as an impression. What does Reach mean in social media? How are Video Views defined in social media?

Social Media 124

Social Media CPA CPM CPC 124

Webbiquity SMM

JANUARY 30, 2020

Arguably the best channel is through social media. billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media. This may include your brand’s name and other campaign-specific hashtags.

Brands 159

Brands Airlines Hashtag Influencer 159

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. as "success."

Social Networking 270

Social Networking Class Comments Conversation 270

Ignite Social Media

JULY 15, 2021

Snapchat is a social media network that launched a decade ago, it seemed like it was on the verge of joining many other networks in the social media graveyard a few years back. That said, the network is gearing up to be a powerhouse social network once again, with audiences of all ages still utilizing the platform.

Nielsen 161

Nielsen Newsletter Buy Social Media 161

Kikolani

JULY 30, 2012

What may come as a surprise, however, is that while 66% of all companies have a Facebook page and 51% have a twitter account, a mere 16% say that their marketing efforts have been fully utilized and integrated into their existing campaign strategies! Any marketing campaign is only as good as its effectiveness in reaching the client.

Campaign 155

Campaign Social Media Marketing Domain Name 155

Oktopost

NOVEMBER 16, 2023

For a competitive edge, benchmark against competitors’ social media data to reveal where your content may fall short. If your strategy includes paid ads , analyze campaign metrics to optimize performance and budget allocation. For example, you may discover increased comments for a particular campaign.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

OCTOBER 13, 2023

HR managers often use this tactic as a way to more effectively attract both active and passive job candidates. Social media helps employers spread key information about their company values and culture. 6 Benefits of using social media for recruitment There are many advantages to using social media when sourcing candidates.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

The Realtime Report

JUNE 18, 2014

Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life. For example, marketers and influencers can waste a great deal of time agreeing on pricing. Selections appear on the right.

Influencer 183

Influencer YouTube Campaign Price 183

Ignite Social Media

AUGUST 12, 2021

For example, if you work on a food brand and have a content piece surrounding breakfast, post it in the morning hours when your audience is waking up and “breakfast” is top of mind. Now for some examples of things you can do to optimize cross-promoting: Do adjust your content to fit each individual platform.

Instagram 161

Instagram Curation URL Platform 161

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. And with 1 billion active users in TikTok , there’s a good chance your future customers are on the platform. But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Sprout Social. Millions of stock images.

Tools 123

Tools Strategy Video Library 123

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. With over 800 million monthly active users, businesses can’t ignore TikTok advertising. While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. Creating a new ad campaign. important; }.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Convince & Convert

SEPTEMBER 30, 2021

While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social selling solves the problem of needing to fill a pipeline and connect with customers by building relationships. Measure the Effectiveness of Social Selling Efforts.

Skills 194

Skills Groups Groups LinkedIn 194

Sprout Social

JUNE 30, 2019

billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. billion monthly active users. 1 billion monthly active users.

Instagram 101

Instagram Strategy Facebook Social Networking 101

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Expo Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens). Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!)

Applications 100

Applications Social Networking Web 2.0 Brands 100

Sprout Social

MAY 2, 2022

For example, as you pick up a new interest in DIY projects, you may see more DIY-related videos on your For You page. However, since users don’t actively express them as preferences, they don’t hold as much weight as the other two factors. Just like on other social networks, time is of the essence on TikTok. Device type.

Hashtag 125

Hashtag Sports Trends Engagement 125

Oktopost

JUNE 19, 2020

With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn. Absolutely.

Company 124

Company B2B Loyalty Survey 124

Mindjumpers

MAY 8, 2012

This has sparked our interest towards other examples of how brands and charity organizations have managed to use social media as a platform to help social problems through user engagement. Networking on social initiatives. All because of the power of social media and the right campaign audience targeting.

Social Media 248

Social Media CSR Campaign Collaboration 248

Ignite Social Media

APRIL 9, 2020

Globally, about 50% say they approve of brands running “normal” advertising campaigns that aren’t linked to coronavirus. The highest approval comes for brands providing practical and informative tips to help deal with the situation, followed by campaigns that show how they are responding to coronavirus and helping customers.

Survey 200

Survey Social Media Groups Groups 200