Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. The fourth most-popular social network for Canadians is Instagram. Social media is the mainstay of Shared Media tactics.

Marketing 367

Marketing Syndication Adwords News 367

SocMed Sean

MARCH 3, 2022

Pinterest began as a social network that allowed users to visually share and discover new interests and inspirations by posting images or videos to their boards or the boards of others. Here are some thoughts about including Pinterest as an effective part of your campaigns. Campaigns house ad groups and ads.

Strategy 195

Strategy Marketing Automotive Campaign 195

Ignite Social Media

OCTOBER 2, 2023

To gain a better understanding, I analyzed the data to see whether Gen Z remains active on Facebook or not. What is Gen Z’s Favorite Social Media Platform? How Much Does Each Generation Use Social Networks? Let’s turn back to GWI data to finish this analysis and look only at frequent social network users.

Data 154

Data Facebook Reddit Social Networking 154

Mindjumpers

SEPTEMBER 3, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Watch out for Danish start-up – bringing you a social work platform What To Include In a Social Media Policy » An Interactive YouTube Campaign By Tipp-Ex Posted by Sara Hansson Sep 3rd, 2010 Tweet YouTube advertising. Go to video [.]

YouTube 233

YouTube Campaign Policies Disqus 233

Keyhole.co

MAY 29, 2023

billion total social media users exist worldwide, while Facebook still stands strong as the largest online social network in the world with roughly 2.96 billion monthly active users. This is why your social media presence is essential to your brand’s survival. Apple’s campaign was ingeniously simple.

Campaign 52

Campaign Social Media Hashtag Trends 52

Social Media Strategies Summit

JUNE 8, 2023

As of the first quarter of 2023, Facebook had 269 million monthly active users in the US and Canada. It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. RIMOWA also achieved a 2.2X

Brands 130

Brands Facebook Influencer Campaign 130

Mindjumpers

AUGUST 2, 2010

So here’s a short checklist of how you can use social media to compliment your marketing activities. On a last note, when working on social media and marketing, it cannot be emphasized enough that tagging and linking is crucial to the number of results for your search.

Activities 206

Activities Social Media How To Marketing 206

SocMed Sean

MARCH 1, 2022

Since its introduction in 2006, YouTube has become one of the largest social networks and continues to grow. Here are some thoughts about including YouTube as an effective part of your campaigns. Is YouTube Facing Challenges As A Social Network? YouTube KPI measurement ensures an effective campaign.

YouTube 204

YouTube Strategy Automotive Marketing 204

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. The fourth most-popular social network for Canadians is Instagram. Almost a third of those use it daily.

Marketing 195

Marketing Syndication Adwords News 195

Janet Fouts

JUNE 17, 2010

I’ve been an active user online for many years so I’m pretty easy to find. You can’t mention activism and social media without James Karl Buck coming up. His tweet activated his social network and word spread quickly. Change the date across all your networks.

Privacy 130

Privacy Social Networking Aggregator Issues 130

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. Adidas ’ recent campaign is a brand safety success story. brand safety rate and a 99.9%

Reputation 131

Reputation Tools Brands How To 131

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Here are some thoughts about including TikTok as an effective part of your campaigns. billion active users and 2.5+

Trends 147

Trends Strategy Marketing Authentication 147

Sprout Social

FEBRUARY 10, 2021

And how these brands approach the holiday offers marketers a powerful lesson in harnessing consumer insights to create culturally relevant campaigns. Brands like Gucci and Fendi are already rolling out their annual Chinese New Year marketing campaigns. Consider how Gucci leverages WeChat for its Lunar New Year campaigns.

Campaign 89

Campaign Brands Film Hashtag 89

Sherrilynne Starkie

FEBRUARY 18, 2020

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns. Today’s picture is much rosier. It’s an incredibly turnaround.

Fashion 409

Fashion News Report Review 409

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. The magic of collaborating with influencers lies within their expertise—and brands should definitely learn from them while leveraging their social proof.

Influencer 103

Influencer Brands Collaboration Authentication 103

Oktopost

MARCH 26, 2024

In this article, we’re going to provide a deep dive into another tool you can use– Influenced Opportunity Reports– and showcase how your team can use it to drive revenue, improve your social selling strategy, and most importantly, showcase the successful results of your social selling activities.

Influencer 62

Influencer Report B2B ROI 62

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). In addition, brands often spread efforts across multiple platforms for each of their campaigns. Guest post by Anand Srinivasan.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Akamai Marketing

OCTOBER 30, 2012

The Case For Active Users as Social Media Community Managers. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. I’ve really been thinking about this lately.

Activities 138

Activities Communities Social Media Class 138

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. The end-goal was to secure as many new constituents to OA’s eCommunity as possible, since these are the people OA can activate when advocacy is needed. The project. The objectives.

Case Study 256

Case Study Blogger Study Campaign 256

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources.

Forums 62

Forums Reddit Analytics Sentiment 62

Mindjumpers

DECEMBER 4, 2015

Recently, the Prime Minister of India, Mr. Modi, pledged to bring about a digital wave in India, launching a campaign called Digital India. Statistics from Internet and Mobile Association Of India reveal the growing number of India’s population using social media. Social behavior varies across demographics. Different Reactions.

Activities 100

Activities Social Media Film Mobile 100

Almost Savvy

JUNE 16, 2011

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. The last couple of election cycles, much of this social media business was new. Do you want to use social media to communicate with your existing supporter base or grow your base?

Campaign 255

Campaign Social Media Tips Transportation 255

Firebelly

NOVEMBER 24, 2009

Digitalia | Indianapolis Social Media Marketing « Courtney Love gets sued over tweets | Main | Cyber Monday Is Here! » November 24, 2009 Social Networking Meets Game Consoles There used to be a time where you could play video games for video games and use the computer for computer related things. What do you think?

Social Networking 101

Social Networking Meeting Paid Search SMS 101

Small Business Mavericks

JUNE 3, 2013

I’m not sure whether to be encouraged that 57% of small businesses are actively growing their e-mail list or be disappointed that only 57% are doing so. I mean, let them know where to find you on the social networks. Lead them to your Facebook page, Twitter account, and other social media outlets.

Activities 101

Activities List Small Business Training 101

Mindjumpers

APRIL 30, 2012

Tweet Presently the third largest social network, Pinterest has become a channel that brands are eager to conquer. The campaign on Pinterest is part of the promotion of their new Honda CR-V. A campaign that overall promotes the car as a facilitator of enjoying life and the outdoors outside of your daily routines.

Brands 254

Brands Social Networking Campaign Activities 254

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. as "success."

Social Networking 270

Social Networking Class Comments Conversation 270

Kikolani

JULY 30, 2012

What may come as a surprise, however, is that while 66% of all companies have a Facebook page and 51% have a twitter account, a mere 16% say that their marketing efforts have been fully utilized and integrated into their existing campaign strategies! Any marketing campaign is only as good as its effectiveness in reaching the client.

Campaign 155

Campaign Social Media Marketing Domain Name 155

Ignite Social Media

JANUARY 8, 2024

How do you define Impressions in social media? While the various social networks have slightly different definitions, generally each time your content appears on someone’s screen, it’s counted as an impression. What does Reach mean in social media? How are Video Views defined in social media?

Social Media 124

Social Media CPA CPM CPC 124

Ignite Social Media

OCTOBER 24, 2022

AgoraPulse is a social media management tool that gives you the ability to track all your social media activity in one place. It’s an effective way to stay on top of your social media presence and make sure you are engaging with your audience regularly. appeared first on Ignite Social Media. contact us.

Review 78

Review Social Media Management Price Collaboration 78

Social Media Strategies Summit

MARCH 6, 2024

Consider the Total Size of Your Target Audience Whether you’re just getting started on social media or already have tens of thousands of followers, it’s essential to understand the total size of your target audience. The simplest way to measure the size of your audience is to use Facebook Ads Manager.

Social Media 215

Social Media How To Survey Analytics 215

Sprout Social

JULY 21, 2022

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

Types 145

Types Social Media Microblogging Overview 145

Oktopost

JANUARY 30, 2023

We’ve added TikTok as a fully supported network in our platform! Unifying Campaign Management to Improve Visibility and Productivity There are a few key reasons why we decided to integrate TikTok into Oktopost. First and foremost, we wanted to make it easy for our customers to adopt this rapidly growing social media network.

B2B 62

B2B Strategy Social Networking Collaboration 62

Laurel Papworth

MARCH 30, 2011

has initiated a social media campaign to encourage house buyers to abstain from bidding at auctions due to bloated house prices in Australia. It’s up on GetUp the activism social network. Don’t Buy Now! Prosper.org.au The Total Abstainer’s Pledge. Help us stop them destroying peoples lives.

Activities 77

Activities Real Estate Communities Blogosphere 77

Keyhole.co

OCTOBER 13, 2023

HR managers often use this tactic as a way to more effectively attract both active and passive job candidates. Social media helps employers spread key information about their company values and culture. 6 Benefits of using social media for recruitment There are many advantages to using social media when sourcing candidates.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity. All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. Here’s a quick breakdown.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Ignite Social Media

OCTOBER 24, 2022

AgoraPulse is a social media management tool that gives you the ability to track all your social media activity in one place. It’s an effective way to stay on top of your social media presence and make sure you are engaging with your audience regularly. appeared first on Ignite Social Media. contact us.

Review 70

Review Social Media Management Price Collaboration 70

Social Media Strategies Summit

JULY 19, 2023

app to become one of the world’s biggest social networks, with over one billion users. 2) Pepsi @pepsiglobal / 804K followers Pepsi takes an unusual approach to TikTok for businesses: rather than posting consistent daily content, the soft drinks brand prefers to leverage the platform for specific, high-profile campaigns.

Brands 130

Brands Energy Sports Fashion 130