Sprout Social

FEBRUARY 29, 2024

At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. It’s utilized to automate complex data analysis tasks and processes, including image and speech recognition, enabling businesses to streamline operations and improve efficiency. Why this surge?

Patterns 121

Patterns Sentiment Analysis Proposal 121

Social Media Strategies Summit

MARCH 6, 2024

That way, you know how many people you can reach who are actively interested in your product or service, which helps you gauge the success of your campaigns. For instance, if one group makes up 50% of your business, half your social content should be aimed at them. Read more: How to Run a Social Media Competitive Analysis 7.

Social Media 215

Social Media How To Survey Analytics 215

Audiense

MAY 10, 2018

In most of our articles about consumer insights , we talk about one of the key elements when working with social data which is the activation of these insights. But … what does activate them really mean? You may be thinking that that’s all well and good on paper but how do you put it into practice?

Activities 90

Activities Examples Campaign Data 90

SocialFish

JANUARY 22, 2011

I pointed last week to the latest Pew Internet research study about internet users and groups which found that the users most engaged with social media are also the most engaged in groups. According to Pew, American adults active in groups were asked about three potential reasons for being active in social or civic groups.

Gov 2.0 196

Gov 2.0 Groups Groups NGO 196

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. You need to actively collect, analyze and use that data to your advantage.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Net-Savvy Executive

JULY 30, 2012

Content and activity analysis are built on the lessons from established schools of measurement, and while we argue about the specifics, the objectives aren't so alien. Analyzing data about individuals When using the data to consider an individual, you have several basic options on how to approach the analysis.

Groups 89

Groups Groups Data Social Media 89

Sherrilynne Starkie

FEBRUARY 13, 2018

A competitor analysis is often done too. The ultimate goal is to create and strengthen relationships with the key stakeholder groups an organization depends upon for success. Today, consultants identify potential partners whose social media activities add value. Listening to stakeholder communities is an important piece too.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Audiense

MAY 31, 2018

This week we publish the last post in this series about insights activation. The insights obtained about these users can not only be used as content for any post-campaign analysis report, but they can also lay the foundation for follow-up campaigns on key segments.

Case Study 68

Case Study Campaign Activities Study 68

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. Request your Audiense Insights demo and start activating consumer insights today.

Case Study 79

Case Study Activities Study Campaign 79

Waxing UnLyrical

DECEMBER 21, 2018

Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. This is a group exercise for an internal team working for a client. Another handy tool to help define goals and get the information you need to start formulating a strategy is a SLOT analysis. Aren’t word clouds great? What stands out here?

Strategy 220

Strategy Analysis Collaboration Small Business 220

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Text classification powers various capabilities such as sentiment analysis and spam filtering.

Process 111

Process Sentiment Analysis Applications 111

Unmetric

JUNE 18, 2019

The color and object analysis will help you discover content ideas by searching for branded social content based on dominant colors and/or objects used within images and analyze their performance. Using their activity graph you can get an overview of your page’s overall activity for a custom time range. Seekmetrics.

Analytics 119

Analytics Tools Facebook Overview 119

Oktopost

DECEMBER 21, 2023

Competitor Analysis : Evaluate competitors to identify areas where they excel or fall short. Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Data Analysis: Utilize data analytics tools to analyze customer data, sales patterns, and market trends.

Marketing 62

Marketing Survey Skills How To 62

Buzz Marketing for Technology

JUNE 27, 2008

Social Network Analysis. 1 Social Network Analysis. 1 Social Network Analysis. Social Network Analysis. Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities." From KM4DevWiki.

Analysis 100

Analysis Social Networking FAQ Wiki 100

Sprout Social

FEBRUARY 15, 2024

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. It shows that your audience is actively engaging in a conversation about your brand. Use attention-grabbing content tailored for specific groups of your audience.

Engagement 106

Engagement Tips Loyalty Metrics 106

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling. It incorporates Blue Silk GPT for AI analysis.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. AI solutions help take on the heavy lift of data analysis and deliver insights faster, so that teams can personalize content at scale. And not just respond.

Social Media 125

Social Media Sentiment Data Team 125

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

Unmetric

MAY 30, 2019

It’s no wonder that marketers have cashed in on this for according to Social Media Examiner , 80% of marketers use visual assets in their social media marketing activities. Color and object analysis: Identify the most engaging objects and colors found in image content. more engagement than those without. What can you do with it?

Brands 95

Brands Analysis Analytics Campaign 95

Keyhole.co

MARCH 11, 2024

Yet, simply being active on LinkedIn won’t guarantee success. Regular analysis of your LinkedIn activities is crucial for understanding your audience’s behavior, optimizing your content strategy, and enhancing your overall presence on the platform. When are they most active? Who are they?

Template 52

Template Templates Analytics LinkedIn 52

SocMed Sean

DECEMBER 1, 2018

I hope the updates help this growing group of solo-preneurs who recognize the value of creating and monetizing content. 5) Organic Content Analysis Tools like SEMRush, Moz, Ahrefs, or Screaming Frog. Social Media Community Managers need listening, publishing, and analysis tools. It’s that time again!

Blogger 266

Blogger Company Social Media Curata 266

Audiense

JUNE 27, 2017

The problem is that consumer and market research , and insights analysis , have historically been very expensive and time consuming projects. What if this intelligence was provided on demand so that the right and most actionable information is always available in easy to understand activation dashboards ?

Platform 120

Platform Analysis Influencer Activities 120

The Realtime Report

JULY 27, 2023

A recent analysis of 3 billion digital messages, including on apps and social media, showed that 90% of teens had encountered sexual content, and 10% of tweens and 20% of teens had encountered actual predatory behaviors from someone online. Of course not.

Social Media 91

Social Media Analysis Skills Education 91

The Realtime Report

SEPTEMBER 28, 2020

rRNA Analysis. Recent discoveries in rRNA fragments (rRFs) analysis show that this RNA appears in different amounts for different racial and gender groups. Several research groups have claimed to have successfully cloned a human, but all have been fraudulent. Gene Editing.

Research 103

Research Collaboration Analysis Applications 103

Keyhole.co

JANUARY 15, 2024

With useful features such as alerts around activity spikes, social listening is sort of like a seismometer for the internet, warning you before a metaphorical volcano erupts. On your dashboard, you can see whether a spike is positive or negative, as well as order the groups or individuals discussing your brand by influence.

Sentiment 52

Sentiment How To Reputation Analysis 52

Keyhole.co

DECEMBER 9, 2022

With the highest active user count in 2022, brands can expect a broad audience on TikTok in 2023 and beyond. But, this increasing crowd has also highlighted the importance of TikTok competitor analysis. In this blog, we’ll look at how you can do a TikTok competitor analysis in just 5 steps. What is TikTok competitor analysis?

How To 52

How To Analysis Comparison Metrics 52

Webbiquity SMM

MARCH 30, 2012

If you’re developing a new social media program, revamping one that’s failed to achieve hoped-for results, or just trying to make an existing strategy more successful, one key component to start with is an analysis of your social media or digital landscape. followers/fans/circles, how complete is their profile, level of activity).

Vocus 184

Vocus Alltop Message Boards Klout 184

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). As Dan says, “We use Sprout’s Automated Rules and Social Listening tools to give us alerts on brand sentiment, competitive analysis and customer satisfaction.”

Resources 103

Resources Telecommunications Collaboration Project 103

Ignite Social Media

AUGUST 30, 2022

And that leads us next to… Conduct competitor analysis. If your business or brand had already been active on social media, you should make it a habit to constantly audit your current marketing activities and their successes. Social groups today have increasingly grown in popularity. Deliver Social Media Results.

Class 148

Class Social Media Strategy Marketing 148

Net-Savvy Executive

JULY 26, 2012

All of these treat social media as data, but social media generate at least three types of data : content, activity, and people. This time, let's talk about activity. What is activity data? Activity data is just what it sounds like: data about the behaviors of people as they use social media.

Activities 87

Activities Data Social Media Metrics 87

Proactive Report

NOVEMBER 21, 2022

use that old PR skill called content analysis. Discover what different groups within one node are talking about and what’s important to them. Content Analysis. Even with all the tools available now, and the vast amount of data you can gather, the analysis cannot be done automatically. Once you have the data.

Social Media 64

Social Media Analysis Research Conversation 64

Sprout Social

FEBRUARY 8, 2021

Having an active and planned VoC program keeps your business informed on customer satisfaction and can help improve your products or services overall. Others, like surveys and customer interviews, require a more active approach. VoC stage 2: Analysis. In the analysis stage, we’ll look at commonalities within the collected data.

Data 125

Data Survey How To Review 125

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. TikTok is the sixth most popular app globally based on the number of monthly active users. .

Advertising 141

Advertising Marketing Campaign Hashtag 141

Keyhole.co

NOVEMBER 19, 2023

Edit it according to your current social structure, as well as the explanations and examples below: Social media strategy template explanation Overall goals The opening section of the strategy should identify traditional business goals that social media activity will help meet. This should hasten your development of a dedicated audience.

Template 52

Template Templates Examples Social Media 52

Mindjumpers

NOVEMBER 20, 2012

This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands.

Brands 244

Brands Social Graph Report Groups 244

Adam Sherk

DECEMBER 12, 2011

They roll up the analysis into a series of graphs and charts that can be viewed online or exported to Excel or PowerPoint. Their Analytics offering provides advanced data for Page owners, and they recently partnered with ComScore to provide additional data and analysis. So that’s a good group to get you started. Simply Measured.

Analytics 253

Analytics Tools Lithium Facebook 253

Audiense

SEPTEMBER 21, 2017

Here at Audiense we enable those strategies in turn acquiring and activating untapped audiences through the following practices: Conducting market analysis is essential to understand potential audiences, total brand reach and the overlaps with competitor audiences. Creating unique , targeted audiences.

Analysis 104

Analysis Campaign Communities Industry 104