Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. We tapped Carilu Dietrich to find out.

Social Media 114

Social Media Marketing Atlassian Team 114

Ignite Social Media

MAY 19, 2021

It’s hard to scroll through social feeds or the news today without being hit with more information on Clubhouse, the hot new app (now also available on Android devices as of this month) that features audio-only rooms that allow people to chat about shared interests. This post was originally published by Forbes on May 5, 2021.

LinkedIn 172

LinkedIn Newsletter Instagram Trends 172

Twist Image

DECEMBER 26, 2015

Well, in case you have not noticed, it's getting easier and easier to spend your time trolling Twitter feeds and Instagram images, and flicking your way through the Facebook newsfeed. 2015 ushered in a bunch of gems that captured my attention. Here are 11 business books that shaped 2015 (in alphabetical order). marketing blog.

Instagram 40

Instagram Authentication Skills Industry 40

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform.

Video 133

Video Marketing Vimeo YouTube 133

Lucy Hall

APRIL 28, 2015

Now if you run out of content, but want to spend more time in News Feed, you’ll see more. This could be positive for business pages, what it means is, if a user hasn't got much to see in their feed, i.e If you like to read news or interact with posts from pages you care about, you will still see that content in News Feed.

Facebook 60

Facebook Feed Feedly News 60

Webbiquity SMM

AUGUST 24, 2021

Total monthly active users increased 77% from 2015 to 2020. It’s also odd, given that Twitter is still viewed as the second-best social network for B2B marketers , that there is only one (somewhat) business-related account among the most-followed group—Bill Gates at #20. Facebook advertising reaches 2.18

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. As of January of this year, content creation has the second largest share of digital marketing budgets. Why Video Marketing Is Under-Used.

Video 70

Video Marketing Case Study Mobile 70

Jason Yormark

APRIL 20, 2016

From comScore’s “2015 U.S. If you sell products online, always be thinking about how to help search engines better match relevant queries to products in your data feeds. Optimizing these feeds ensures the right people find your right products. Digital Future in Focus” white paper. billion questions have already been asked.

Syndication 100

Syndication Hotels Marketing Yahoo 100

Jason Yormark

APRIL 20, 2016

From comScore’s “2015 U.S. If you sell products online, always be thinking about how to help search engines better match relevant queries to products in your data feeds. Optimizing these feeds ensures the right people find your right products. Digital Future in Focus” white paper. billion questions have already been asked.

Syndication 100

Syndication Hotels Yahoo Journal 100

Waxing UnLyrical

APRIL 6, 2016

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Like most other things in the digital marketing space, garnering the support of influencers in your niche takes time , and sustained effort.

Influencer 100

Influencer Engagement Social Media Marketing 100

Buffer Social

JUNE 30, 2016

The goal of Facebook’s News Feed is to show people the stories that are most relevant to them. Now, Facebook has announced one of their most significant News Feed shuffles. These changes are likely to mean that content posted by brands and publishers will show up less prominently in News Feeds.

Feed 75

Feed Feedly News Facebook 75

Oktopost

JUNE 27, 2017

Open your Facebook feed and scroll all the way down. Even back in 2015, Facebook was already updating its algorithm to take into account how users engage with video – … C’mon, try it. What types of content do you see? It doesn’t take a genius to understand that, above all things, Facebook favors video content.

Video 0

Video Social Media How To Feed 0

Convince & Convert

FEBRUARY 12, 2015

Marketers have become very focused on measuring the effects of their work—which is both good and bad. According to Salesforce’s 2014 State of Marketing Leadership report , 48% of senior-level marketers rate “quantifying marketing’s ROI” as a major challenge, second only to “budgetary constraints.”

Metrics 60

Metrics Marketing ROI Mobile 60

yMarketingMatters

SEPTEMBER 23, 2016

While Instagram is still predominantly teen focused, usage with older demographics is catching up fast, and is a target, focused market (see latest stats at the end). This will be incredibly valuable for marketers, especially when it comes to figuring out when to post content to their profiles to maximize reach and engagement.

Instagram 100

Instagram Mobile Social Networking Hashtag 100

Convince & Convert

APRIL 29, 2016

Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists. We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. But to what end? highlight to tweet).

B2B 60

B2B Education Content Marketing 60

Jon Loomer

AUGUST 7, 2015

They use the Mentions mobile application to record their live videos, and those videos are then pushed to the news feeds of their fans. Posted by Lindsey Vonn on Wednesday, August 5, 2015. Posted by Ricky Gervais on Thursday, August 6, 2015. Posted by Carson Daly on Thursday, August 6, 2015. I'm in the bath.

Video 113

Video Facebook Applications Feed 113

Social Media Strategies Summit

FEBRUARY 27, 2020

As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. Source: PEW Surveys conducted 2012-2019. Source: Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

yMarketingMatters

FEBRUARY 8, 2016

These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. People who have used it have seen a considerable increase in engagement on posts, which is great news for marketers. Smartphone App in 2015.

Social Media 100

Social Media URL iPhone iPad 100

Rebekah Radice

MARCH 16, 2015

Marketing your small business on social media continues to evolve. With 97% of consumers using the Internet as a resource , building your social media presence is a critical component in your overall marketing strategy. Kim Garst ツ (@kimgarst) March 13, 2015. InsLud or Listerine — Kim Garst ツ (@kimgarst) March 13, 2015.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Buffer Social

AUGUST 10, 2020

Since its launch in 2015, Huel has sold over 100 million meals and built up a passionate audience of over 400,000 followers across social media channels. How Buffer helps Huel to connect with customers across platforms Finding the right software is a challenge for marketers. We have a team of marketing rock stars, ” he says. “

Social Media 96

Social Media Instagram Social Media Management Team 96

Sprout Social

SEPTEMBER 21, 2020

When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. Choosing the right focus continues to benefit VSCO as the app currently serves over 2 million paid subscribers—creators who value the tools and experiences offered up on their Feed, Discover and Studio pages.

Issues 136

Issues Survey Campaign Authentication 136

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions.

Social Media 142

Social Media Meme HootSuite Influencer 142

Ignite Social Media

JULY 31, 2017

In 2013/2014, we started seeing Facebook reduce visibility of content in the news feed and much more of a focus on mobile first social. In 2015/2016, organic reach was down to 2.6% Influencer marketing and paid is another way to gain exposure. Marketers are looking for efficiencies. of brand’s audience.

Social Media 84

Social Media Trends Community building Hosting 84

Twist Image

AUGUST 20, 2014

As usual with Apple , we don''t even know if it really exists (even though news outlets are claiming that it has been delayed until 2015 ). The act of flicking through your Facebook feed or clicking around on Buzzfeed are not contextually the same as how we have been behaving with the Internet (on computers and mobile devices).

Apple 80

Apple Marketing Real Estate Mobile 80

Sprout Social

FEBRUARY 16, 2022

Read on to learn more about the algorithm and how to up your YouTube marketing strategy. 2015-2016: Satisfaction & personalization. Home algorithm tips for marketers. Suggested Videos algorithm tips for marketers. Search algorithm tips for marketers. Trending algorithm tips for marketers.

YouTube 124

YouTube Notification Video Trends 124

Convince & Convert

DECEMBER 31, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. The Most Connected Marketers. 88 marketers you should follow on Twitter. Most Popular Content Shared by These Marketers. The Entire List of 88 Marketers You Should Follow. 88 marketers you should follow on Twitter.

Twitter 60

Twitter Marketing Influencer Groups 60

Buffer Social

DECEMBER 20, 2023

This year Forekast , in partnership with Something Great Marketing , explored the events that shook social media to its core, captivated our feeds, and reminded us that you never know what trend is just around the corner. From groundbreaking technological advancements to glitzy entertainment releases, this year had it all.

Social Media 93

Social Media Film Meme Apple 93

Jon Loomer

MARCH 24, 2016

On March 15, Instagram made the following announcement : To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most. According to a study by Quintly , engagement rate with brand content on Instagram has dropped 37.5%, from 4.96% to 3.10% from the beginning to the end of 2015.

Brands 113

Brands Instagram Engagement Activities 113

Jon Loomer

APRIL 28, 2015

If you were to peruse the most popular blog posts these days related to Facebook marketing, you will repeatedly see a common theme. Research from Adobe Digital Index suggests that brands are posting 31% more frequently in the first quarter of 2015 compared to the same period in 2014. Frequency and the News Feed Algorithm.

Organization 113

Organization Facebook Feed Feedly 113

yMarketingMatters

MARCH 9, 2015

2015 is rolling fast, as are the changes in the social media world. Place Tips in News Feed: Place tips will show you fun, useful and relevant info about the place you’re at and will show at the top of your news feed. Can you believe it’s March already? It will include photos and posts that your friends have shared.

News 100

News Social Media Mobile Notification 100

Ignite Social Media

FEBRUARY 9, 2017

Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. We took a sample of 18,538 posts, across 30 brand pages in multiple industries from January 1st, 2015 to December 31st, 2016. Methodology.

Metrics 60

Metrics Brands Facebook Sample 60

Hootsuite

DECEMBER 15, 2021

Why are TikTok trends good for marketing? Something like: I’m a faithful reader of the Hootsuite Blog, and I know that being genuine, unique and finding my niche are essential building blocks for successful marketing. So read on, get inspired and adapt these trends into a solid TikTok marketing strategy ! Trending dances.

Trends 142

Trends HootSuite Fashion Video 142

Hootsuite

FEBRUARY 24, 2020

Especially if an image is used for social media marketing. Fair use rarely applies to social media marketing. How does the use affect the potential market for the original work? A post shared by Doe Deere (@doedeere) on May 17, 2015 at 9:05am PDT. Re-posting pictures in feed. Just ask the mother of Success Kid.

Social Media 145

Social Media Public Domain Creative Commons Fair Use 145

yMarketingMatters

DECEMBER 6, 2015

Facebook rolled out quite a few exciting updates in the last month, mainly with the aim of making marketing easier for local business owners. What’s great about local awareness ads, is that they help Facebook users to find more useful products or services nearby, and it helps businesses to reach out to this market.

Social Media 100

Social Media Sentiment Study Advertising 100

Audiense

MAY 17, 2016

In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own , a British based beauty brand to celebrate nail art. As marketers we know that brands need to be embracing a lifestyle that people can buy into and they should stay away from just trying to sell a product because people see through that.

Instagram 84

Instagram Campaign Hashtag Blogger 84

Stay N' Alive

MAY 8, 2017

billion in 2016, that’s a 16% increase from 2015! Thus, here are a few social media and e-commerce tools to try to step up your marketing: Pinterest Lens is a discovery tool will show consumers related goods based off of what they are pointing their camera at! Sales went up to $394.9

Retail 53

Retail Social Media Price Instagram 53

Buffer Social

NOVEMBER 12, 2021

“It's a really great way for us to start building a name for ourselves in the international CPG and natural food and beverage community that will serve us down the line when it's time for us to finally start selling into those markets,” she says.

LinkedIn 75

LinkedIn B2B Authentication Small Business 75