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Organize and Optimize Your Content Marketing in 2018 with this Content Inventory Worksheet

Pam Moore

If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year! One of the keys to success in content marketing is creating evergreen content that has a life span longer than a day or a couple weeks. You create content for a campaign, marketing program or Facebook ad test run.

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[INTERVIEW] What Makes Airbnb A Meaningful Brand?

Audiense

Airbnb was recently awarded as the Most Meaningful Brand by The Drum and Havas Media Group in The Drum’s Marketing Awards. In the past few years, Airbnb has become a force to be reckoned with, especially in their marketing campaigns. Audiense: What’s the makeup of your social media team? Rainforest. Volcano. 'Nuff

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7 Smart Small Business Strategies to Get Noticed on Social Media

Rebekah Radice

Marketing your small business on social media continues to evolve. With 97% of consumers using the Internet as a resource , building your social media presence is a critical component in your overall marketing strategy. Kim Garst ツ (@kimgarst) March 13, 2015. InsLud or Listerine — Kim Garst ツ (@kimgarst) March 13, 2015.

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How LinkedIn Has Transformed The Businesses of These 3 Entrepreneurs

Buffer Social

Beyond helping Russell and her team feel more connected and giving them the chance to learn from the best in the business, Russell expects these far-reaching connections will prove valuable as Made With Local sets its sights on expanding into the U.S. Latesha Byrd , CEO of talent development agency Perfeqta , has seen this firsthand.

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13 Newsletters You’ll Want in Your Inbox in 2020

Buffer Social

My amazing team at Acciyo puts this weekly newsletter together, but we work hard to dig up stories you’re not hearing anywhere else but still impact your world. Non-Obvious Insights follows the same theme as Below the Fold, mentioned above, but specifically for marketing content. This article was originally published in February 2015.

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#SMWLDN: How To Use National Geographic’s Storytelling Philosophy In Your Marketing

Audiense

It connects with us on a human level that even the most cynical marketing hack is susceptible to (even if they won’t admit it). There are very few brands who can organise their Instagram team exactly like National Geographic, and that’s fine. A photo posted by Where Love Is Illegal (@whereloveisillegal) on Sep 1, 2015 at 3:29pm PDT.

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Measure & Increase Instagram Engagement

Sprout Social

There’s a reason why marketers feel like they’ve struck gold when Instagram efforts turn to success. That means Instagram is completely dominating the market for potential interactions and social media engagement. Comment threads show comment history, which team member answered the question and user information.